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DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 9 No. 1 (2025) · pp. 313–322

DOI
10.22437/jiituj.v9i1.32670
ISSN
2580-2259, 2580-2240
Published
2025-02-17
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively

Keywords

Collaboration network of the authors

15 authors · 32 co-authorship links · 14 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Bina Darma
  • Sekolah Tinggi Pembangunan Masyarakat Desa APMD
  • Universiti Teknologi MARA
  • Sebelas Maret University
  • INTI International University
  • National University of Malaysia
  • Yogyakarta State University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Deshinta Arrova DewiINTI International University1
Sunda ArianaUniversitas Bina Darma1
Malik CahyadinSebelas Maret University1
Mashal AlqudahAffiliation unknown1
Shafrida SahraniNational University of Malaysia1
Trisninawati TrisninawatiUniversitas Bina Darma1
Trievanni ChantikaUniversitas Bina Darma1
Dewi SartikaUniversitas Bina Darma1
Samsul HadiYogyakarta State University1
Jauharah Khairun NisaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">DIGITAL LITERACY MODEL TO IMPROVE THE MARKETING SKILLS OF MSME WOMEN WITH A COMMUNITY-BASED EDUCATIONAL APPROACH</dc:title>
	<dc:creator xml:lang="en">Helmi, Sulaiman</dc:creator>
	<dc:creator xml:lang="en">Setyadi, Bakti</dc:creator>
	<dc:creator xml:lang="en">Wedadjati, Ratna S.</dc:creator>
	<dc:creator xml:lang="en">AM, Muh. Asriadi</dc:creator>
	<dc:creator xml:lang="en">Yahya, Nurhidayah</dc:creator>
	<dc:subject xml:lang="en">Digital Literacy</dc:subject>
	<dc:subject xml:lang="en">Marketing Skills</dc:subject>
	<dc:subject xml:lang="en">MSME Empowerment</dc:subject>
	<dc:description xml:lang="en">This study uses a community-based approach to develop an educational model for digital literacy among MSME women. Employing a qualitative case study method with 15 informants from the Indonesian Muslim Entrepreneurs Association Palembang MSME Community, data was obtained through interviews and analyzed thematically. The findings, indicating that most female members have at least a high school education and less than five years of business experience, highlight challenges in digital literacy and marketing skills. These challenges, including difficulties in technology adoption and security concerns, underscore the necessity for initiatives to enhance digital literacy and marketing skills. A community-centric model is proposed, encompassing Digital Literacy Workshops, Mentor-Mentee Programs, Sharing Sessions, Best Practices, and Specific Skills Training, with interview conclusions serving as a basis for model design to elevate Marketing Skills effectively</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-02-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/32670</dc:identifier>
	<dc:identifier>10.22437/jiituj.v9i1.32670</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 9 No. 1 (2025): Volume 9, Nomor 1, March 2025; 313-322</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/32670/20157</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Sulaiman Helmi, Bakti Setyadi, Ratna S. Wedadjati, Muh. Asriadi AM, Nurhidayah Yahya</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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