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LANGUAGE POLITENESS IN DIGITAL STREAMING: THE IMPLICATIONS TO EDUCATION AND ETHICS IN COMMUNICATIONS FOR THE TECHNOLOGICAL ERA

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 9 No. 3 (2025) · pp. 1079–1090

DOI
10.22437/jiituj.v9i3.44388
ISSN
2580-2259, 2580-2240
Published
2025-08-10
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study investigates the phenomenon of politeness violations in digital live streaming interactions, focusing on gaming content on YouTube a platform increasingly characterized by the prevalence of “toxic” language, including harsh, derogatory, and provocative expressions. Such discourse poses a growing challenge to communication ethics and character education in the technological era. The research aims to analyze specific types of politeness principle violations and their implications for character formation and digital communication practices. Adopting a qualitative approach through observation, documentation, and interviews, the study found that violations most frequently targeted the principles of tact and generosity. Notably, these utterances were not merely spontaneous outbursts but deliberate strategies of performative impoliteness, designed to construct a particular self-image and amplified by platform algorithms seeking engagement. The novelty of this research lies in its integration of linguistic analysis, digital ethics, and character education within the context of real-time live streaming—a convergence rarely explored in prior studies. This interdisciplinary approach provides unique insights into how algorithm-driven platforms can normalize verbal aggression, influencing audience psychology and diminishing empathy values, particularly among student viewers. The findings highlight the urgent need to expand digital literacy education to encompass the ethical dimensions of communication, not just technical proficiency. The study recommends incorporating polite language awareness and ICT ethics into curricula to foster respectful, constructive interaction in online spaces.

Keywords

Collaboration network of the authors

15 authors · 56 co-authorship links · 35 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Bina Darma
  • Universitas Jambi
  • Sriwijaya University
  • Thammasat University
  • Universitas Islam Negeri Raden Fatah Palembang
  • Universitas 17 Agustus 1945 Jakarta
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Latius HermawanSriwijaya University1
Rahmat RamadanUniversitas 17 Agustus 1945 Jakarta1
Edi Surya NegaraUniversitas Bina Darma1
Ria AndryaniUniversitas Bina Darma1
Sunda ArianaUniversitas Bina Darma1
Desy ArisandyUniversitas Bina Darma1
Mohamad FaroziUniversitas Bina Darma1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">LANGUAGE POLITENESS IN DIGITAL STREAMING: THE IMPLICATIONS TO EDUCATION AND ETHICS IN COMMUNICATIONS FOR THE TECHNOLOGICAL ERA</dc:title>
	<dc:creator xml:lang="en">Mayrita, Hastari</dc:creator>
	<dc:creator xml:lang="en">Rahmawati, Shopia</dc:creator>
	<dc:creator xml:lang="en">Sholikhah, Hani Atus</dc:creator>
	<dc:creator xml:lang="en">Wongprakob, Wuttipong</dc:creator>
	<dc:creator xml:lang="en">Hidayat, Marzul</dc:creator>
	<dc:creator xml:lang="en">Fortunasari, Fortunasari</dc:creator>
	<dc:creator xml:lang="en">Masita, Ella</dc:creator>
	<dc:creator xml:lang="en">Marzulina, Lenny</dc:creator>
	<dc:subject xml:lang="en">Communication</dc:subject>
	<dc:subject xml:lang="en">Technology</dc:subject>
	<dc:subject xml:lang="en">Education</dc:subject>
	<dc:subject xml:lang="en">Language Politeness</dc:subject>
	<dc:subject xml:lang="en">Streaming</dc:subject>
	<dc:description xml:lang="en">This study investigates the phenomenon of politeness violations in digital live streaming interactions, focusing on gaming content on YouTube a platform increasingly characterized by the prevalence of “toxic” language, including harsh, derogatory, and provocative expressions. Such discourse poses a growing challenge to communication ethics and character education in the technological era. The research aims to analyze specific types of politeness principle violations and their implications for character formation and digital communication practices. Adopting a qualitative approach through observation, documentation, and interviews, the study found that violations most frequently targeted the principles of tact and generosity. Notably, these utterances were not merely spontaneous outbursts but deliberate strategies of performative impoliteness, designed to construct a particular self-image and amplified by platform algorithms seeking engagement. The novelty of this research lies in its integration of linguistic analysis, digital ethics, and character education within the context of real-time live streaming—a convergence rarely explored in prior studies. This interdisciplinary approach provides unique insights into how algorithm-driven platforms can normalize verbal aggression, influencing audience psychology and diminishing empathy values, particularly among student viewers. The findings highlight the urgent need to expand digital literacy education to encompass the ethical dimensions of communication, not just technical proficiency. The study recommends incorporating polite language awareness and ICT ethics into curricula to foster respectful, constructive interaction in online spaces.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-08-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/44388</dc:identifier>
	<dc:identifier>10.22437/jiituj.v9i3.44388</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 9 No. 3 (2025): Volume 9, Nomor 3, September 2025; 1079-1090</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/44388/21889</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Hastari Mayrita, Shopia Rahmawati, Hani Atus Sholikhah, Wuttipong Wongprakob, Marzul Hidayat, Fortunasari Fortunasari, Ella Masita, Lenny Marzulina, Dian Erlina</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
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