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THE IMPACT OF GREEN PHARMACY PRODUCTS ON CONSUMER DECISION WITH GREEN KNOWLEDGE AS INTERVENING

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 10 No. 5 (2026) · pp. 2785–2794

DOI
10.22437/jiituj.v10i5.58933
ISSN
2580-2259, 2580-2240
Published
2026-10-31
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The concept of ‘green pharmacy’ represents a global effort to mitigate climate-change-related disasters. Unfortunately, many national pharmaceutical industries have not yet adopted this concept, which means their products may have negative impacts. This study examines how ‘Green Pharmacy Products’ influence pharmacy customers’ decision-making when purchasing products, with ‘Green Knowledge’ as an intervening variable. This observational study uses a cross-sectional design and accidental sampling, involving 268 pharmacy customers whose data were collected via a questionnaire. The data were collected via a questionnaire and analyzed using SmartPLS software with Structural Equation Modeling (SEM-PLS) to test the hypotheses. Green Pharmacy products have a significant indirect effect on consumer decision-making behavior, with Green Knowledge acting as an intervening variable (P=0.000), and Green Pharmacy products also have a significant direct effect on consumer decision-making behavior (P=0.000). Green Pharmacy products influence consumers’ decision-making behavior when purchasing products directly, whilst the intervening variable of ‘Green Knowledge’ exerts an indirect influence. The direct and indirect pathways differ.

Keywords

Collaboration network of the authors

15 authors · 34 co-authorship links · 21 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Politeknik Bina Husada Kendari
  • Universitas Halu Oleo
  • Institut Teknologi dan Kesehatan Avicenna
  • Tadulako University
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad Ilyas YUniversitas Halu Oleo1
W WahyuniUniversitas Halu Oleo1
Haswika HaswikaPoliteknik Bina Husada Kendari1
Wa Ode Sitti MusninaTadulako University1
Jumriana AkhyarInstitut Teknologi dan Kesehatan Avicenna1
Yonelian YuyunTadulako University1
La Ode Liaumin AzimUniversitas Halu Oleo1
Nur Fitriana Muhammad AliInstitut Teknologi dan Kesehatan Avicenna1
Ikhsan SidiqInstitut Teknologi dan Kesehatan Avicenna1
Andi Nafisah Tendri AdjengUniversitas Halu Oleo1
Rini NuriyantoInstitut Teknologi dan Kesehatan Avicenna1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">THE IMPACT OF GREEN PHARMACY PRODUCTS ON CONSUMER DECISION WITH GREEN KNOWLEDGE AS INTERVENING</dc:title>
	<dc:creator xml:lang="en">Setiawan, Muhammad Azdar</dc:creator>
	<dc:creator xml:lang="en">Wulaisfan, Randa</dc:creator>
	<dc:creator xml:lang="en">Dwisafitri, Novita</dc:creator>
	<dc:creator xml:lang="en">Irmayanti, Wa Ode</dc:creator>
	<dc:subject xml:lang="en">Consumer Decision Behavior</dc:subject>
	<dc:subject xml:lang="en">Green Knowledge</dc:subject>
	<dc:subject xml:lang="en">Green Pharmacy Product</dc:subject>
	<dc:description xml:lang="en">The concept of ‘green pharmacy’ represents a global effort to mitigate climate-change-related disasters. Unfortunately, many national pharmaceutical industries have not yet adopted this concept, which means their products may have negative impacts. This study examines how ‘Green Pharmacy Products’ influence pharmacy customers’ decision-making when purchasing products, with ‘Green Knowledge’ as an intervening variable. This observational study uses a cross-sectional design and accidental sampling, involving 268 pharmacy customers whose data were collected via a questionnaire. The data were collected via a questionnaire and analyzed using SmartPLS software with Structural Equation Modeling (SEM-PLS) to test the hypotheses. Green Pharmacy products have a significant indirect effect on consumer decision-making behavior, with Green Knowledge acting as an intervening variable (P=0.000), and Green Pharmacy products also have a significant direct effect on consumer decision-making behavior (P=0.000).  Green Pharmacy products influence consumers’ decision-making behavior when purchasing products directly, whilst the intervening variable of ‘Green Knowledge’ exerts an indirect influence. The direct and indirect pathways differ.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2026-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/58933</dc:identifier>
	<dc:identifier>10.22437/jiituj.v10i5.58933</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 10 No. 5 (2026): Volume 10, Nomor 5, October 2026; 2785-2794</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:source>10.22437/jiituj.v10i5</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/58933/26005</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Muhammad Azdar Setiawan, Randa Wulaisfan, Novita Dwisafitri, Wa Ode Irmayanti</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>