Melola Discovery

← Melola Discovery

Open access Journal

CRISIS COMMUNICATION IN MANAGING THE REPUTATION OF MARINE TOURISM DESTINATIONS DUE TO WASTE PROBLEMS: A CASE STUDY OF JARING HALUS VILLAGE, LANGKAT REGENCY

Jurnal Ilmiah Ilmu Terapan Universitas Jambi · Vol. 10 No. 5 (2025) · pp. 2331–2348

DOI
10.22437/jiituj.v10i5.59885
ISSN
2580-2259, 2580-2240
Published
2025-09-16
Publisher
LPPM Universitas Jambi
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

The marine debris crisis confronting Jaring Halus, a community-based mangrove and marine tourism village in Secanggang District, Langkat Regency, North Sumatra, threatens not only its ecological condition but also its reputation as a tourism destination; this study analyzes the crisis communication strategies applied to manage that reputation, using Situational Crisis Communication Theory and Image Restoration Theory. Using a qualitative case study design, the study collected secondary data through document analysis and non-participant observation of digital content, news coverage, social media discourse, and government records, and analyzed them using Miles' interactive technique. The waste problem in Jaring Halus is predominantly a victim cluster crisis, since most debris originates from land-based and transboundary sources carried by the Malacca Strait current rather than the local community; however, media framing still places reputational risk on the destination. Effective responses combine rebuilding strategies (community-based waste banks and mangrove rehabilitation), bolstering strategies rooted in local wisdom, particularly the jamu laut ritual and mangrove biodiversity narratives, and diminishment messaging clarifying the transboundary origin of the debris. These findings extend crisis communication and image restoration research, previously focused mainly on large-scale disasters and internally caused crises, to an externally caused, small-scale, community-managed destination; the novelty lies in the resulting integrated multi-stakeholder crisis communication model combining diminishment, rebuilding, and bolstering strategies for environmentally caused reputational threats, offering practical implications for village governments, tourism agencies, and community tourism groups in designing evidence-based, culturally grounded communication responses.

Keywords

Collaboration network of the authors

14 authors · 41 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Muhammadiyah Sumatera Utara
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad ThariqUniversitas Muhammadiyah Sumatera Utara2
M Prakoso PrabaswaraUniversitas Muhammadiyah Sumatera Utara2
Akhyar AnshoriUniversitas Muhammadiyah Sumatera Utara2
Ribut PriadiUniversitas Muhammadiyah Sumatera Utara2
Faizal Hamzah LubisUniversitas Muhammadiyah Sumatera Utara2
Pirman GintingUniversitas Muhammadiyah Sumatera Utara1
Muhammad Said HarahapUniversitas Muhammadiyah Sumatera Utara1
Ida MartinelliUniversitas Muhammadiyah Sumatera Utara1
Nurhilmiyah NurhilmiyahUniversitas Muhammadiyah Sumatera Utara1
Yulhasni YulhasniUniversitas Muhammadiyah Sumatera Utara1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://online-journal.unja.ac.id/index.php/JIITUJ/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">CRISIS COMMUNICATION IN MANAGING THE REPUTATION OF MARINE TOURISM DESTINATIONS DUE TO WASTE PROBLEMS: A CASE STUDY OF JARING HALUS VILLAGE, LANGKAT REGENCY</dc:title>
	<dc:creator xml:lang="en">Faustyna, Faustyna</dc:creator>
	<dc:creator xml:lang="en">Rudianto, Rudianto</dc:creator>
	<dc:creator xml:lang="en">Santoso, Puji</dc:creator>
	<dc:creator xml:lang="en">Hendra, Yan</dc:creator>
	<dc:subject xml:lang="en">Crisis Communication</dc:subject>
	<dc:subject xml:lang="en">Destination Reputation</dc:subject>
	<dc:subject xml:lang="en">Marine Debris</dc:subject>
	<dc:subject xml:lang="en">Mangrove Ecotourism</dc:subject>
	<dc:subject xml:lang="en">Marine Tourism</dc:subject>
	<dc:description xml:lang="en">The marine debris crisis confronting Jaring Halus, a community-based mangrove and marine tourism village in Secanggang District, Langkat Regency, North Sumatra, threatens not only its ecological condition but also its reputation as a tourism destination; this study analyzes the crisis communication strategies applied to manage that reputation, using Situational Crisis Communication Theory and Image Restoration Theory. Using a qualitative case study design, the study collected secondary data through document analysis and non-participant observation of digital content, news coverage, social media discourse, and government records, and analyzed them using Miles' interactive technique. The waste problem in Jaring Halus is predominantly a victim cluster crisis, since most debris originates from land-based and transboundary sources carried by the Malacca Strait current rather than the local community; however, media framing still places reputational risk on the destination. Effective responses combine rebuilding strategies (community-based waste banks and mangrove rehabilitation), bolstering strategies rooted in local wisdom, particularly the jamu laut ritual and mangrove biodiversity narratives, and diminishment messaging clarifying the transboundary origin of the debris. These findings extend crisis communication and image restoration research, previously focused mainly on large-scale disasters and internally caused crises, to an externally caused, small-scale, community-managed destination; the novelty lies in the resulting integrated multi-stakeholder crisis communication model combining diminishment, rebuilding, and bolstering strategies for environmentally caused reputational threats, offering practical implications for village governments, tourism agencies, and community tourism groups in designing evidence-based, culturally grounded communication responses.</dc:description>
	<dc:publisher xml:lang="en">LPPM Universitas Jambi</dc:publisher>
	<dc:date>2025-09-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://online-journal.unja.ac.id/JIITUJ/article/view/59885</dc:identifier>
	<dc:identifier>10.22437/jiituj.v10i5.59885</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Ilmu Terapan Universitas Jambi; Vol. 10 No. 5 (2026): Volume 10, Nomor 5, October 2026; 2331-2348</dc:source>
	<dc:source>2580-2259</dc:source>
	<dc:source>2580-2240</dc:source>
	<dc:source>10.22437/jiituj.v10i5</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://online-journal.unja.ac.id/JIITUJ/article/view/59885/25676</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Faustyna Faustyna, Rudianto Rudianto, Puji Santoso, Yan Hendra</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>