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RANTAI NILAI PEMASARAN BERAS DI PASAR TRADISIONAL TERONG MAKASSAR

Rice Marketing Value Chain In Makassar Terong Traditional Market

Jurnal Sosial Ekonomi Pertanian · Vol. 16 No. 3 (2020) · pp. 302–312

DOI
10.20956/jsep.v16i3.8424
ISSN
2598-5922, 0853-8395
Published
2020-12-15
Publisher
Hasanuddin University
Language
id
License
creativecommons.org/licenses/by-nc/4.0

Abstract

English

This study aims to determine the activities carried out at the level of wholesalers and retailers in Makassar Traditional Eggplant Market and determine the marketing margin of rice in Makassar Traditional Eggplant Market. The number of samples taken as many as 8 retail respondents and as many as 6 respondents of large traders taken by simple random sampling. Analysis of the data used is descriptive analysis to identify rice magnification activities in the Makassar City of Terong Traditional Market and quantitative analysis, which is to analyze marketing margins and rice profit ratios in the Makassar City of Terong Traditional Market with the formula of marketing margin and profit ratio. Activities undertaken by large traders prior to selling are ensuring the amount of rice stock, contacting rice suppliers and making direct and indirect sales while retailers do not conduct a series of activities before selling, at the level of rice traders only conducting sales activities. Marketing margins from retailer which is Rp. 1,705 while the marketing magin at the wholesaler level is Rp. 867.

Indonesian

Penelitian ini bertujuan untuk mengetahui kegiatan yang dilakukan pedagang besar danpengecer di Pasar Terong Tradisional Makassar dan mengetahui margin pemasaran berasdi Pasar Terong Tradisional Makassar. Jumlah sampel yang diambil sebanyak 8responden pedagang eceran dan pedagang besar sebanyak 6 responden diambil dengancara simple random sampling. Analisis data yang digunakan adalah analisis deskriptifuntuk mengidentifikasi kegiatan perbesaran beras di Pasar Tradisional Terong Kota Makassar dan analisis kuantitatif digunakan untuk menganalisis marjin pemasaran dan rasio keuntungan beras di Pasar Tradisional Terong Kota Makassar. Kegiatan yang dilakukan oleh pedagang besar sebelum melakukan penjualan adalah memastikan jumlahstok beras, menghubungi pemasok beras dan melakukan penjualan langsung maupun tidak langsung sedangkan pengecer tidak melakukan rangkaian kegiatan sebelum berjualan, pada tingkat pedagang beras hanya melakukan kegiatan penjualan. Margin pemasaran dari pengecer yaitu Rp. 1.705 sedangkan magin pemasaran di tingkat grosir

Keywords

Collaboration network of the authors

40 authors · 133 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Saadah SaadahHasanuddin University3
Nurdin LanuhuHasanuddin University3
Meta MahendradattaHasanuddin University2
Andi Nur Faidah RahmanAffiliation unknown2
Mulyati Muhammad TahirAffiliation unknown2
A AmrullahAffiliation unknown2
ZainalAffiliation unknown1
. SuryaniUniversitas Halu Oleo1
Rindam LatiefAffiliation unknown1
Andi Rahman MappangajaAffiliation unknown1
Igods GabryaldoHasanuddin University1
Ariella RamadhaniHasanuddin University1
Andi ImeldaHasanuddin University1
Andi SyastiawanHasanuddin University1
Zulfikar SyamsiHasanuddin University1
Heliawaty LakareHasanuddin University1
Endah ErnawatiHasanuddin University1
Sumiati SumiatiHasanuddin University1
Muhammad ArsyadHasanuddin University1
Galib Suwito CoraHasanuddin University1
A AmrullahHasanuddin University1
Alfira YanamisraHasanuddin University1
Yopie LumoindongHasanuddin University1
Rasyida BakriAffiliation unknown1
Sitti BulkisHasanuddin University1
Pipi Dian SariHasanuddin University1
Nurhana NurhanaHasanuddin University1
Ruli M. RukkaHasanuddin University1
Saadah SaadahAffiliation unknown1
Arin SaputriAffiliation unknown1
Nurdin LanuhuAffiliation unknown1
Rahmawaty NadjaAffiliation unknown1
Arin SaputriAffiliation unknown1
Rahmawaty NadjaAffiliation unknown1
Nila RiskaHasanuddin University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">RANTAI NILAI PEMASARAN BERAS DI PASAR TRADISIONAL TERONG MAKASSAR </dc:title>
	<dc:title xml:lang="id">Rice Marketing Value Chain In Makassar Terong Traditional Market </dc:title>
	<dc:creator xml:lang="en">Marina, Marina</dc:creator>
	<dc:creator xml:lang="en">Rukmana, Didi</dc:creator>
	<dc:creator xml:lang="en">Fudjaja, Letty</dc:creator>
	<dc:creator xml:lang="en">Amrullah, A</dc:creator>
	<dc:creator xml:lang="en">Diansari, Pipi</dc:creator>
	<dc:subject xml:lang="en">Value chain</dc:subject>
	<dc:subject xml:lang="en">rice</dc:subject>
	<dc:subject xml:lang="en">eggplant market</dc:subject>
	<dc:description xml:lang="en">This study aims to determine the activities carried out at the level of wholesalers and retailers in Makassar Traditional Eggplant Market and determine the marketing margin of rice in Makassar Traditional Eggplant Market. The number of samples taken as many as 8 retail respondents and as many as 6 respondents of large traders taken by simple random sampling. Analysis of the data used is descriptive analysis to identify rice magnification activities in the Makassar City of Terong Traditional Market and quantitative analysis, which is to analyze marketing margins and rice profit ratios in the Makassar City of Terong Traditional Market with the formula of marketing margin and profit ratio. Activities undertaken by large traders prior to selling are ensuring the amount of rice stock, contacting rice suppliers and making direct and indirect sales while retailers do not conduct a series of activities before selling, at the level of rice traders only conducting sales activities. Marketing margins from retailer which is Rp. 1,705 while the marketing magin at the wholesaler level is Rp. 867.</dc:description>
	<dc:description xml:lang="id">Penelitian ini bertujuan untuk mengetahui kegiatan yang dilakukan pedagang besar danpengecer di Pasar Terong Tradisional Makassar dan mengetahui margin pemasaran berasdi Pasar Terong Tradisional Makassar. Jumlah sampel yang diambil sebanyak 8responden pedagang eceran dan pedagang besar sebanyak 6 responden diambil dengancara simple random sampling. Analisis data yang digunakan adalah analisis deskriptifuntuk mengidentifikasi kegiatan perbesaran beras di Pasar Tradisional Terong Kota Makassar dan analisis kuantitatif digunakan untuk menganalisis marjin pemasaran dan rasio keuntungan beras di Pasar Tradisional Terong Kota Makassar. Kegiatan yang dilakukan oleh pedagang besar sebelum melakukan penjualan adalah memastikan jumlahstok beras, menghubungi pemasok beras dan melakukan penjualan langsung maupun tidak langsung sedangkan pengecer tidak melakukan rangkaian kegiatan sebelum berjualan, pada tingkat pedagang beras hanya melakukan kegiatan penjualan. Margin pemasaran dari pengecer yaitu Rp. 1.705 sedangkan magin pemasaran di tingkat grosir</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2020-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">quantitatif methode</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/8424</dc:identifier>
	<dc:identifier>10.20956/jsep.v16i3.8424</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 16 No. 3 (2020): Oktober 2020; 302-312</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 16 No 3 (2020): Oktober 2020; 302-312</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>id</dc:language>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/8424/6463</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2021 Jurnal Sosial Ekonomi Pertanian</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
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