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The application of the whatsapp group by farmers of soloraya hydroponics (kohisora) as a medium of agricultural information

Pemanfaatan Grup Whatsapp Oleh Petani Hidroponik Soloraya (Kohisora) Sebagai Media Informasi Pertanian

Jurnal Sosial Ekonomi Pertanian · Vol. 19 No. 3 (2023) · pp. 231–244

DOI
10.20956/jsep.v19i3.28234
ISSN
2598-5922, 0853-8395
Published
2023-10-12
Publisher
Hasanuddin University
Language
en
License
creativecommons.org/licenses/by-nc/4.0

Abstract

English

The use of WhatsApp group feature is used by hydroponic farmers as a medium of information and discussion and encourages farmers to follow the development of agricultural information actively. The existence of WhatsApp groups has an impact on farmers in the form of behavior changes that are reviewed by cognitive, affective, and psychomotor components. This study aims to determine the behavior of hydroponic farmers in using WhatsApp groups, analyze supporting factors for changes in hydroponic farmer behavior consisting of digital literacy and intensity of media use and analyze the influence of digital literacy and intensity of media use on hydroponic farmer behavior. This study used a descriptive quantitative approach and sampling techniques using simple random sampling. The sample used was 67 members of the Soloraya Hydroponic Community WhatsApp group, and the analysis method used multiple linear regression. The results showed that the behavior of hydroponic community members which includes cognitive, affective, and psychomotor components was in the high category of 55%. Supporting factors in the form of digital literacy are in the high category, while the intensity of social media use is in the low category. Digital literacy and the intensity of social media use together have a positive and significant influence on the behavior of members of the Hydroponics Community. Partially, digital literacy has an effect on the behavior of community members, while the intensity of social media use does not have a significant effect on the behavior of community members.

Indonesian

Pemanfaatan fitur grup WhatsApp digunakan petani hidroponik sebagai media informasi dan diskusi serta mendorong petani untuk aktif mengikuti perkembangan informasi pertanian. Adanya WhatsApp grup memberikan dampak bagi petani berupa perubahan perilaku yang ditinjau dasi komponen kognitif, afektif dan psikomotor. Penelitian ini bertujuan untuk mengetahui perilaku petani hidroponik dalam menggunakan grup WhatsApp, menganalisis faktor pendukung perubahan perilaku petani hidroponik yang terdiri dari literasi digital dan intensitas penggunaan media serta menganalisis pengaruh literasi digital dan intensitas penggunaan media terhadap perilaku petani hidroponik. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan teknik pengambilan sampel menggunakan simple random sampling. Sampel yang digunakan sebanyak 67 anggota grup WhatsApp Komunitas Hidroponik Soloraya, Metode analisis yang digunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa perilaku anggota komunitas hidroponik yang meliputi komponen kognitif, afektif dan psikomotorik berada pada kategori tinggi yaitu sebesar 55 persen. Faktor pendukung berupa literasi digital berada pada kategori tinggi dan sedangkan intensitas penggunaan media sosial berapa pada kategori rendah. Literasi digital dan intensitas penggunaan media sosial secara bersama-sama memiliki pengaruh positif dan signifikan terhadap perilaku anggota Komunitas Hidroponik. Secara parsial literasi digital berpengaruh pada perilaku anggota Komunitas sedangkan intensitas penggunaan media sosial tidak berpengaruh signifikan terhadap perilaku anggota komunitas.

Keywords

Collaboration network of the authors

40 authors · 147 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Sebelas Maret University
  • Universitas Mega Buana Palopo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Emi WidiyantiAffiliation unknown5
Sugihardjo SugihardjoAffiliation unknown4
Sugihardjo SugihardjoSebelas Maret University4
Emi WidiyantiSebelas Maret University4
Agung WibowoSebelas Maret University3
Joko WinarnoSebelas Maret University3
Dwiningtyas PadmaningrumAffiliation unknown2
Widiyanto WidiyantoSebelas Maret University2
Eny LestariAffiliation unknown2
Winnita SherlyndaAffiliation unknown2
Eny LestariSebelas Maret University2
Winnita SherlyndaAffiliation unknown2
Moh Rizwan RizalAffiliation unknown2
Moh Rizwan RizalSebelas Maret University2
Tiara Octari PravinaAffiliation unknown2
Tiara Octari PravinaSebelas Maret University2
Joko WinarnoAffiliation unknown2
Distantya HanifaAffiliation unknown2
Distantya HanifaSebelas Maret University2
Muhammad Ivan RizkiAffiliation unknown2
Muhammad Ivan RizkiSebelas Maret University2
Muhammad Gilang Nur AlifAffiliation unknown2
Muhammad Gilang Nur AlifSebelas Maret University2
Naufal Rastra ShubhiAffiliation unknown2
Naufal Rastra ShubhiSebelas Maret University2
Amalia Nadifta UlfaSebelas Maret University1
Indah NurhidayatiSebelas Maret University1
Haryani SaptaningtyasSebelas Maret University1
Sapja AnantanyuSebelas Maret University1
Agung WibowoSebelas Maret University1
Suwarto SuwartoSebelas Maret University1
Suryono SuryonoSebelas Maret University1
Eullia Tri Mukti HezakSebelas Maret University1
Muhammad KhafidAffiliation unknown1
Abdul MalikUniversitas Mega Buana Palopo1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jsep/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The application of the whatsapp group by farmers of soloraya hydroponics (kohisora) as a medium of agricultural information</dc:title>
	<dc:title xml:lang="id">Pemanfaatan Grup Whatsapp Oleh Petani Hidroponik Soloraya (Kohisora) Sebagai Media Informasi Pertanian</dc:title>
	<dc:creator xml:lang="en">Hanifah, Umi</dc:creator>
	<dc:creator xml:lang="en">Suminah, Suminah</dc:creator>
	<dc:creator xml:lang="en">Permatasari, Putri </dc:creator>
	<dc:creator xml:lang="id">Hanifah, Umi </dc:creator>
	<dc:creator xml:lang="id">Suminah, Suminah</dc:creator>
	<dc:creator xml:lang="id">Permatasari, Putri </dc:creator>
	<dc:subject xml:lang="id">grup whatsapp</dc:subject>
	<dc:subject xml:lang="id">komunitas hidroponik soloraya</dc:subject>
	<dc:subject xml:lang="id">perilaku</dc:subject>
	<dc:subject xml:lang="en">WhatsApp group; </dc:subject>
	<dc:subject xml:lang="en">Hydroponic Soloraya Community; </dc:subject>
	<dc:subject xml:lang="en">Behavioral</dc:subject>
	<dc:description xml:lang="en">The use of WhatsApp group feature is used by hydroponic farmers as a medium of information and discussion and encourages farmers to follow the development of agricultural information actively. The existence of WhatsApp groups has an impact on farmers in the form of behavior changes that are reviewed by cognitive, affective, and psychomotor components. This study aims to determine the behavior of hydroponic farmers in using WhatsApp groups, analyze supporting factors for changes in hydroponic farmer behavior consisting of digital literacy and intensity of media use and analyze the influence of digital literacy and intensity of media use on hydroponic farmer behavior. This study used a descriptive quantitative approach and sampling techniques using simple random sampling.&amp;nbsp; The sample used was 67 members of the Soloraya Hydroponic Community WhatsApp group, and the analysis method used multiple linear regression. The results showed that the behavior of hydroponic community members which includes cognitive, affective, and psychomotor components was in the high category of 55%.&amp;nbsp; Supporting factors in the form of digital literacy are in the high category, while the intensity of social media use is in the low category. Digital literacy and the intensity of social media use together have a positive and significant influence on the behavior of members of the Hydroponics Community. Partially, digital literacy has an effect on the behavior of community members, while the intensity of social media use does not have a significant effect on the behavior of community members.</dc:description>
	<dc:description xml:lang="id">Pemanfaatan fitur grup WhatsApp digunakan petani hidroponik sebagai media informasi dan diskusi serta mendorong petani untuk aktif mengikuti perkembangan informasi pertanian. Adanya WhatsApp grup memberikan dampak bagi petani berupa perubahan perilaku yang ditinjau dasi komponen kognitif, afektif dan psikomotor. Penelitian ini bertujuan untuk mengetahui perilaku petani hidroponik dalam menggunakan grup WhatsApp, menganalisis faktor pendukung perubahan perilaku petani hidroponik yang terdiri dari literasi digital dan intensitas penggunaan media serta menganalisis pengaruh literasi digital dan intensitas penggunaan media terhadap perilaku petani hidroponik. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dan teknik pengambilan sampel menggunakan simple random sampling. Sampel yang digunakan sebanyak 67 anggota grup WhatsApp Komunitas Hidroponik Soloraya, Metode analisis yang digunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa perilaku anggota komunitas hidroponik yang meliputi komponen kognitif, afektif dan psikomotorik berada pada kategori tinggi yaitu sebesar 55 persen.&amp;nbsp; Faktor pendukung berupa literasi digital berada pada kategori tinggi dan sedangkan intensitas penggunaan media sosial berapa pada kategori rendah. Literasi digital dan intensitas penggunaan media sosial secara bersama-sama memiliki pengaruh positif dan signifikan terhadap perilaku anggota Komunitas Hidroponik. Secara parsial literasi digital berpengaruh pada perilaku anggota Komunitas sedangkan intensitas penggunaan media sosial tidak berpengaruh signifikan terhadap perilaku anggota komunitas.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2023-10-12</dc:date>
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	<dc:identifier>https://journal.unhas.ac.id/index.php/jsep/article/view/28234</dc:identifier>
	<dc:identifier>10.20956/jsep.v19i3.28234</dc:identifier>
	<dc:source xml:lang="en">Jurnal Sosial Ekonomi Pertanian; Vol. 19 No. 3 (2023): October, 2023; 231-244</dc:source>
	<dc:source xml:lang="id">Jurnal Sosial Ekonomi Pertanian; Vol 19 No 3 (2023): Oktober, 2023; 231-244</dc:source>
	<dc:source>2598-5922</dc:source>
	<dc:source>0853-8395</dc:source>
	<dc:language>en</dc:language>
	<dc:language>id</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jsep/article/view/28234/10231</dc:relation>
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