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SEMIOTIKA IKLAN “KEKHAWATIRAN”: SOLUSI KELUAR DARI MASALAH KEHIDUPAN

JURNAL ILMU BUDAYA · Vol. 2 No. 1 (2014) · pp. 77–83

DOI
10.34050/jib.v2i1.2402
ISSN
2621-5101, 2354-7294
Published
2014-06-30
Publisher
Universitas Hasanuddin
Language
en
License
creativecommons.org/licenses/by-nc/4.0

Abstract

Often people buy a product just worried. Fearing that the bone loss at a young age (especially women), people consume high-calcium milk; for fear of body fat because fat accumulates, then people buy milk diet, slimming tea (tea sleaming), etc. On the basis of this phenomenon, thispaper aims to analyze the construction of the meaning of 'concern' at the commercial products into advertising media. 'Concern' is seen as a sign, which is represented in the verbal and nonverbal language (video), which are then transferred into the meaning of concern commercialadvertisements.This paper uses a review of semiotics as a method to analyze the meaning of a concern as thereality of the sign. The results showed that the meaning of concern made by advertisers ispersuasive way to lead consumers to use the product being promoted, so that the function ofadvertising done by the manufacturer does not emphasize on functionality or usability of theproduct but a social function (concerns). Television advertising medium utilizing humanweaknesses, by selling a "concern", and buy products is the solution to get out of a concern.Keywords: semiotics, advertising, anxiety, social functioning ad

Collaboration network of the authors

38 authors · 120 co-authorship links · 1 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • University of Indonesia
  • Muhammadiyah University of Makassar
  • Hasanuddin University
  • Syarif Hidayatullah State Islamic University Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Prasuri KuswariniAffiliation unknown6
Ade Yolanda LatjubaAffiliation unknown3
Mardi Adi ArminAffiliation unknown3
MasdianaAffiliation unknown2
Masdiana MasdianaUniversitas Halu Oleo2
Hasbullah HasbullahAffiliation unknown2
Rosmawati RosmawatiUniversitas Halu Oleo1
Agus AgusAffiliation unknown1
Erwin Mansyur Ugu SarakaAffiliation unknown1
Akin DuliAffiliation unknown1
SupriadiAffiliation unknown1
Iwan SumantriAffiliation unknown1
HasbullahAffiliation unknown1
Andi Faisal PaskoriAffiliation unknown1
Irianty BanduAffiliation unknown1
Fierenziana Getruida JunusAffiliation unknown1
WahyuddinAffiliation unknown1
Irma Nurul Husnal ChotimahAffiliation unknown1
Lely JuliandariAffiliation unknown1
Restu Nurul AlfadilahAffiliation unknown1
Ahmad FadhilUniversity of Indonesia1
Wahyuddin WahyuddinMuhammadiyah University of Makassar1
Hafied CangaraHasanuddin University1
Dwi Ratnasari RatnasariAffiliation unknown1
Sitti MutmainnahAffiliation unknown1
Isfahar IsfajarAffiliation unknown1
Andi Muhammad AkhmarAffiliation unknown1
Firda Nur AnnisaAffiliation unknown1
Iriyanti BanduAffiliation unknown1
Adel Savitri MustarAffiliation unknown1
Ade Yolanda LatjubaAffiliation unknown1
Farah Yodhia KinriabeAffiliation unknown1
Syamsul RijalSyarif Hidayatullah State Islamic University Jakarta1
Ery IswaryAffiliation unknown1
Lukman LukmanAffiliation unknown1
Muhammad Riyadi NugrahaAffiliation unknown1
Abdul Muntaqim Al AnshoryAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jib/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">SEMIOTIKA IKLAN “KEKHAWATIRAN”: SOLUSI KELUAR DARI MASALAH KEHIDUPAN</dc:title>
	<dc:creator xml:lang="en">Hasyim, Muhammad</dc:creator>
	<dc:description xml:lang="en">Often people buy a product just worried. Fearing that the bone loss at a young age (especially women), people consume high-calcium milk; for fear of body fat because fat accumulates, then people buy milk diet, slimming tea (tea sleaming), etc. On the basis of this phenomenon, thispaper aims to analyze the construction of the meaning of 'concern' at the commercial products into advertising media. 'Concern' is seen as a sign, which is represented in the verbal and nonverbal language (video), which are then transferred into the meaning of concern commercialadvertisements.This paper uses a review of semiotics as a method to analyze the meaning of a concern as thereality of the sign. The results showed that the meaning of concern made by advertisers ispersuasive way to lead consumers to use the product being promoted, so that the function ofadvertising done by the manufacturer does not emphasize on functionality or usability of theproduct but a social function (concerns). Television advertising medium utilizing humanweaknesses, by selling a "concern", and buy products is the solution to get out of a concern.Keywords: semiotics, advertising, anxiety, social functioning ad</dc:description>
	<dc:publisher xml:lang="en">Universitas Hasanuddin</dc:publisher>
	<dc:date>2014-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jib/article/view/2402</dc:identifier>
	<dc:identifier>10.34050/jib.v2i1.2402</dc:identifier>
	<dc:source xml:lang="en">JURNAL ILMU BUDAYA; Vol. 2 No. 1 (2014): Jurnal Ilmu Budaya; 77-83</dc:source>
	<dc:source>2621-5101</dc:source>
	<dc:source>2354-7294</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jib/article/view/2402/11050</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2017 JURNAL ILMU BUDAYA</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>