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ACCOMMODATION BUSINESS DEVELOPMENT STRATEGY IN POST PANDEMIC MARITAL TOURISM DETINATIONS (CASE STUDY OF DUTUNGAN ISLAND IN BARRU DISTRICT, SOUTH SULAWESI PROVINCE)

JURNAL ILMU BUDAYA · Vol. 11 No. 2 (2023) · pp. 252–261

DOI
10.34050/jib.v11i2.31486
ISSN
2621-5101, 2354-7294
Published
2023-12-18
Publisher
Universitas Hasanuddin
Language
en
License
creativecommons.org/licenses/by-nc/4.0

Abstract

The research is aimed at (1) revealing significant influence factors in developing maritime tourism based on tourist characteristics and (2) formulating the strategy of maritime tourism development in Dutungan Island Barru Regency. The method used in this research was quantitative descriptive, using primary data obtained through interviews and questionnaire techniques with related informants and tourists by using Chi-Square analysis with SWOT. The strategy formulation for maritime tourism development is tourism accommodation development with middle-class marketing segments, preserving nature and the seashore clean, broadening the opportunity for business, collaborating with travel bureaus, spreading information and promotion of tourism, making local traditions a tourism attraction, procuring marine tourism transport, training professional tourism agents, and developing local community roles in achieving security.

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Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/jib/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">ACCOMMODATION BUSINESS DEVELOPMENT STRATEGY IN POST PANDEMIC MARITAL TOURISM DETINATIONS   (CASE STUDY OF DUTUNGAN ISLAND IN BARRU DISTRICT, SOUTH SULAWESI PROVINCE)</dc:title>
	<dc:creator xml:lang="en">Kurnia, Kurnia</dc:creator>
	<dc:description xml:lang="en">The research is aimed at (1) revealing significant influence factors in developing maritime tourism based on tourist characteristics and (2) formulating the strategy of maritime tourism development in Dutungan Island Barru Regency. The method used in this research was quantitative descriptive, using primary data obtained through interviews and questionnaire techniques with related informants and tourists by using Chi-Square analysis with SWOT. The strategy formulation for maritime tourism development is tourism accommodation development with middle-class marketing segments, preserving nature and the seashore clean, broadening the opportunity for business, collaborating with travel bureaus, spreading information and promotion of tourism, making local traditions a tourism attraction, procuring marine tourism transport, training professional tourism agents, and developing local community roles in achieving security.</dc:description>
	<dc:publisher xml:lang="en">Universitas Hasanuddin</dc:publisher>
	<dc:date>2023-12-18</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/jib/article/view/31486</dc:identifier>
	<dc:identifier>10.34050/jib.v11i2.31486</dc:identifier>
	<dc:source xml:lang="en">JURNAL ILMU BUDAYA; Vol. 11 No. 2 (2023): Jurnal Ilmu Budaya ; 252-261</dc:source>
	<dc:source>2621-5101</dc:source>
	<dc:source>2354-7294</dc:source>
	<dc:source>10.34050/jib.v11i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/jib/article/view/31486/10921</dc:relation>
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