Melola Discovery

← Melola Discovery

Open access Journal

Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali

Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan · Vol. 10 No. 1 (2023) · pp. 46–53

DOI
10.20956/jipsp.v10i1.27210
ISSN
2614-5014, 2355-729X
Published
2023-07-09
Publisher
Hasanuddin University
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.

Keywords

Collaboration network of the authors

33 authors · 100 co-authorship links · 12 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Politeknik Pertanian Negeri Pangkajene Kepulauan
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Mukti ZainuddinHasanuddin University3
Hadiratul KudsiahHasanuddin University2
Muhammad RidwanPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Andi Rani Sahni PutriHasanuddin University2
ZulkifliAffiliation unknown2
IlyasPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Andi Rusdi WalinonoPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Nur HalisaPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Wahyuni ZamPoliteknik Pertanian Negeri Pangkajene Kepulauan2
Arif Fuddin UsmanAffiliation unknown1
AsrianyAffiliation unknown1
Andi Ridwan MakkulawuAffiliation unknown1
PaharuddinAffiliation unknown1
SulkifliAffiliation unknown1
IrawanAffiliation unknown1
Andi Ridwan MakulawuAffiliation unknown1
Ni Wayan Purnama SariAffiliation unknown1
Rikoh Managor SiringoringoAffiliation unknown1
St. Aisjah FarhumHasanuddin University1
Rachmat HidayatHasanuddin University1
Achmar MallawaHasanuddin University1
Safruddin SafruddinHasanuddin University1
Amir Hamzah MuhiddinHasanuddin University1
Musbir MusbirHasanuddin University1
Ahmad Rezha OktariHasanuddin University1
Ilyas IlyasPoliteknik Pertanian Negeri Pangkajene Kepulauan1
Seniorita SenioritaPoliteknik Pertanian Negeri Pangkajene Kepulauan1
Andi Baso Adil NatsirPoliteknik Pertanian Negeri Pangkajene Kepulauan1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/iptekspsp/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Marketing Effectiveness of Akropora Decorative Coral (Acropora Sp.) at PT. Agung Aquatic Marine, Badung Bali</dc:title>
	<dc:creator xml:lang="en">Ridwan, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Kasmi, Mauli </dc:creator>
	<dc:creator xml:lang="en">Abdullah</dc:creator>
	<dc:creator xml:lang="en">Ilyas</dc:creator>
	<dc:creator xml:lang="en">Septiani, Lisa</dc:creator>
	<dc:subject xml:lang="en">Acropora sp</dc:subject>
	<dc:subject xml:lang="en">marketing effectiveness</dc:subject>
	<dc:subject xml:lang="en">ornamental coral</dc:subject>
	<dc:description xml:lang="en">Coral reefs are marine biota that reproduce by budding and fertilization, making them natural resources aquarium consumers in Europe, America, and Asia are very interested in. Since Indonesia is the largest tropical nation producing sponges, there is an increasing need for imported products. Consequently, it may be inferred whether marketing can be carried out effectively as planned or targeted in accordance with the targets that the organization has established. This study uses descriptive qualitative analysis to investigate the marketing strategies and efficiency of Akropora decorative corals (Acropora sp) at PT. Agung Aquatic Marine in Badung, Bali. Additionally, PT. Agung Aquatic Marine's marketing efforts are deemed successful because the business's target may be met and ornamental coral sales keep rising each month. In addition, the marketing carried out by PT Agung Aquatic Marine is considered effective because the sale of ornamental corals continues to increase every month and can achieve the company's target.</dc:description>
	<dc:publisher xml:lang="en">Hasanuddin University</dc:publisher>
	<dc:date>2023-07-09</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Research article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/27210</dc:identifier>
	<dc:identifier>10.20956/jipsp.v10i1.27210</dc:identifier>
	<dc:source xml:lang="en">Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan; Vol. 10 No. 1 (2023); 46 - 53</dc:source>
	<dc:source>2614-5014</dc:source>
	<dc:source>2355-729X</dc:source>
	<dc:source>10.20956/jipsp.v10i1</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/iptekspsp/article/view/27210/9999</dc:relation>
	<dc:relation>10.20956/jipsp.v10i1.27210.g9999</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2023 Jurnal IPTEKS Pemanfaatan Sumberdaya Perikanan</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>