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PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province

KAREBA : Jurnal Ilmu Komunikasi · Vol. 1 No. 3 (2016) · pp. 249–257

ISSN
2528-2891, 2088-4117
Published
2016-06-20
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.

Keywords

Collaboration network of the authors

40 authors · 86 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Universitas Syiah Kuala
  • Institut Agama Islam Negeri Kendari
  • Indonesia University of Education
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Dhian HerdhiansyahAffiliation unknown10
Muh NasirUniversitas Halu Oleo4
Muh AmirUniversitas Halu Oleo3
Eka SuaibUniversitas Halu Oleo3
Muhammad SyukriUniversitas Syiah Kuala3
Saidin SaidinUniversitas Halu Oleo2
Wa Ode Srijuna RamayanaAffiliation unknown2
Makmur KambolongUniversitas Halu Oleo2
Wa EmbeAffiliation unknown2
Nurcayah NurcayahAffiliation unknown2
Ciang WindasariUniversitas Halu Oleo1
Nuraeni NuraeniUniversitas Halu Oleo1
Liwaul LiwaulUniversitas Halu Oleo1
Ilmainar MaunaUniversitas Halu Oleo1
Amriani YusufAffiliation unknown1
Justawan JustawanAffiliation unknown1
Nur IdaInstitut Agama Islam Negeri Kendari1
Sartono SartonoUniversitas Halu Oleo1
Faisal SaputraAffiliation unknown1
Hasbullah HasbullahUniversitas Halu Oleo1
Najib HusainUniversitas Halu Oleo1
Susi Sani FatmawatiAffiliation unknown1
Erwing ErwingUniversitas Halu Oleo1
La TarifuUniversitas Halu Oleo1
Marlinda MarlindaAffiliation unknown1
Asmunidar AsmunidarAffiliation unknown1
La Ode MustafaAffiliation unknown1
Basriah BasriahAffiliation unknown1
Muslim MuslimIndonesia University of Education1
Aco Nata SaputraAffiliation unknown1
Muhammad Tanzil Aziz RahimallahAffiliation unknown1
Ahmad AmiruddinAffiliation unknown1
Juriani JurianiAffiliation unknown1
M Najib HusainAffiliation unknown1
Irmayani IrmayaniAffiliation unknown1
La Ode JamilAffiliation unknown1
Fadrisal Ainun HidayatAffiliation unknown1
Muh. Deworansyah AR. AbdullahAffiliation unknown1
Nurjihad AnnisaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">PEMANFAATAN INTERNET MARKETING DALAM PEMASARAN PRODUK UNGGULAN PERTANIAN PROVINSI GORONTALO The Use of Internet As Marketing Media of Agriculture Prominent of Gorontalo Province</dc:title>
	<dc:creator xml:lang="en">Asriani, Asriani</dc:creator>
	<dc:subject xml:lang="en">Internet</dc:subject>
	<dc:subject xml:lang="en">Website</dc:subject>
	<dc:subject xml:lang="en">Marketing Communication</dc:subject>
	<dc:subject xml:lang="en">Komunikasi Pemasaran</dc:subject>
	<dc:description xml:lang="en">AbstractThe aim of the research is to analyze utilization of internet marketing in promoting the prominent agriculture products in order to increase investment in the Province of Gorontalo, and the shortcoming in utilizing internet marketing. The source informant of this research consisted of related officials in the Agriculture and Food Security Department and the Investment Board of the Province of Gorontalo, the website administrator and some agriculture businessman. The data collected through a deep interview, observation upon the website content and the Customer Relationship Management from the marketing communication view. The result shows that the internet marketing utilization by the Agriculture and Food Security Department of the Province of Gorontalo has not been fully utilized because the content that managed by the website administrator contains information that considered not important by the customer (visitor) so that the decision making process is difficult to take. However, by the interactive facility that is part of the CRM, this mater can be minimized by the administrator by creating two-way communication. Beside that, by managing a good relationship with the prospective investor as well as the existing investor that run their investment through CRM, this thing can contribute in increasing investment value in the Province of Gorontalo. From this research also found that the shortcoming in utilizing internet marketing is more to the short of the website administrator knowledge about the website content that considered valuable to the web user. The website administrator still not capable in understanding the need of the web user.</dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/299</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.1 No.3 Juli - September 2011; 249-257</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/299/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
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