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Journal

PEMANFAATAN INTERNET SEBAGAI MEDIA PROMOSI PEMASARAN PRODUK LOKAL OLEH KALANGAN USAHA DI KOTA MAKASSAR

KAREBA : Jurnal Ilmu Komunikasi · Vol. 2 No. 1 (2016) · pp. 30–40

ISSN
2528-2891, 2088-4117
Published
2016-06-20
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

Abstrak Penelitian ini bertujuan untuk mendapatkan gambaran pemanfaatan media internet oleh para pengusaha untuk memasarkan produk-produk pakaian jadi yang mereka tawarkan, disamping itu juga untuk mengetahui berbagai manfaat ikutan internet dalam memasarkan produk pakaian di Makassar. Hasil penelitian Pemanfaatan Internet Sebagai Media Promosi Pemasaran Produk lokal Oleh Kalangan Usaha Di Kota Makassar menyimpulkan bahwa: Pengusaha produk lokal memanfaatkan media internet dengan melakukan advertising, Sales promotion, direct marketing, dan personal selling terhadap produk-produk mereka di internet karena dapat melakukan pemasaran secara cepat, Para pengusaha merasakan manfaat yang sangat besar dengan menggunakan media internet dibandingkan secara kovensional karena dapat mengurangii jumlah biaya dan waktu yang dikeluarkan dalam proses penjualan produk-lokal, Pembelian baju kaos didominasi oleh anak muda sedangkan orang tua lebih memilih produk sutera untuk keperluan yang bersifat formal, dan saat ini para pengusaha produk baju kaos sudah banyak menggunakan internet, tetapi pengusaha produk sutera masih sangat minim yang menggunakan media internet dalam penawaran produk sutera.Abstract The aim of this research study to get an overview of media use of the Internet by entrepreneurs to market their apparel products they offer, as it also to know the various benefits of follow-up internet in marketing their apparel products in Makassar. Utilization of research results Internet Marketing Promotional Products For local media circles By Business In Makassar concluded that: (i) Employers of local products by utilizing the Internet media advertising, sales promotion, direct marketing, and personal selling of their products on the internet because it can do marketing quickly, (ii) the employer felt tremendous benefit by using the internet compared to Conventional media as it can at reducing the amount of costs and time spent in the process of selling local products, (iii) Purchase T-shirt while dominated by young people parents prefer silk products for the purposes of which is formal, and now T-shirt entrepreneurs have a lot of products using the internet, but employers are still very minimal silk products using internet media in silk product offerings.

Keywords

Collaboration network of the authors

40 authors · 62 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Asfah RahmanAffiliation unknown2
Tawany RahammaAffiliation unknown2
Muhammad ToahaAffiliation unknown1
Marwa Moeldya Ananda PutriAffiliation unknown1
Sumardi SumardiAffiliation unknown1
M. Ilham Eka PutraAffiliation unknown1
Maya SariAffiliation unknown1
Ihsan IhsanAffiliation unknown1
Yati SamsuddinAffiliation unknown1
Mustati MustatiAffiliation unknown1
Muhammad FaridAffiliation unknown1
Rahmad ArsyadAffiliation unknown1
Nolvy RuataAffiliation unknown1
Andi Rivai BetaAffiliation unknown1
Andi Muhammad RajanuddinAffiliation unknown1
Eka MardariyantiAffiliation unknown1
Hafied CangaraHasanuddin University1
Decy WahyuniAffiliation unknown1
Andi Batari AlimuddinAffiliation unknown1
Andi Alimuddin UndeAffiliation unknown1
Kenny Monica Kemal PutriAffiliation unknown1
Erna AreksAffiliation unknown1
Alimuddin AlimuddinAffiliation unknown1
Ajeng TenrianyAffiliation unknown1
Andi Subhan AmirAffiliation unknown1
Fatty FaiqahAffiliation unknown1
Musdalifah MusdalifahAffiliation unknown1
Tuti BahfiartiHasanuddin University1
Desy SelvianaAffiliation unknown1
Dian FitrianaAffiliation unknown1
Muhammad FaridAffiliation unknown1
Fitriani FitrianiAffiliation unknown1
Muh ZulkarnainAffiliation unknown1
Jeanny Maria FatimahAffiliation unknown1
Hasrullah HasrullahInstitut Agama Islam Negeri Kendari1
Pusparani Saharan PutriAffiliation unknown1
Meladia MeladiaAffiliation unknown1
Muhammad AkbarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">PEMANFAATAN INTERNET SEBAGAI MEDIA PROMOSI PEMASARAN PRODUK LOKAL OLEH KALANGAN USAHA DI KOTA MAKASSAR</dc:title>
	<dc:creator xml:lang="en">Hamzah, Djabir</dc:creator>
	<dc:creator xml:lang="en">Nadjib, Muhammad</dc:creator>
	<dc:subject xml:lang="en">Local products</dc:subject>
	<dc:subject xml:lang="en">Silk</dc:subject>
	<dc:subject xml:lang="en">Clothing</dc:subject>
	<dc:description xml:lang="en">Abstrak Penelitian ini bertujuan untuk mendapatkan gambaran pemanfaatan media internet oleh para pengusaha untuk memasarkan produk-produk pakaian jadi yang mereka tawarkan, disamping itu juga untuk mengetahui berbagai manfaat ikutan internet dalam memasarkan produk pakaian di Makassar. Hasil penelitian Pemanfaatan Internet Sebagai Media Promosi Pemasaran Produk lokal Oleh Kalangan Usaha Di Kota Makassar menyimpulkan bahwa : Pengusaha produk lokal memanfaatkan media internet dengan melakukan advertising, Sales promotion, direct marketing, dan personal selling terhadap produk-produk mereka di internet karena dapat melakukan pemasaran secara cepat, Para pengusaha merasakan manfaat yang sangat besar dengan menggunakan media internet dibandingkan secara kovensional karena dapat mengurangii jumlah biaya dan waktu yang dikeluarkan dalam proses penjualan produk-lokal, Pembelian baju kaos didominasi oleh anak muda sedangkan orang tua lebih memilih produk sutera untuk keperluan yang bersifat formal, dan saat ini para pengusaha produk baju kaos sudah banyak menggunakan internet, tetapi pengusaha produk sutera masih sangat minim yang menggunakan media internet dalam penawaran produk sutera.Abstract The aim of this research study to get an overview of media use of the Internet by entrepreneurs to market their apparel products they offer, as it also to know the various benefits of follow-up internet in marketing their apparel products in Makassar. Utilization of research results Internet Marketing Promotional Products For local media circles By Business In Makassar concluded that: (i) Employers of local products by utilizing the Internet media advertising, sales promotion, direct marketing, and personal selling of their products on the internet because it can do marketing quickly, (ii) the employer felt tremendous benefit by using the internet compared to Conventional media as it can at reducing the amount of costs and time spent in the process of selling local products, (iii) Purchase T-shirt while dominated by young people parents prefer silk products for the purposes of which is formal, and now T-shirt entrepreneurs have a lot of products using the internet, but employers are still very minimal silk products using internet media in silk product offerings. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/346</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.2 No.1 Januari - Maret 2013; 30-40</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/346/205</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>