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STRATEGI KOMUNIKASI KAMPANYE PENGENDALIAN MINUMAN BERALKOHOL (PERDA NOMOR 11 TAHUN 2012) OLEH PEMERINTAH KABUPATEN SIKKA

KAREBA : Jurnal Ilmu Komunikasi · Vol. 3 No. 2 (2016) · pp. 133–141

ISSN
2528-2891, 2088-4117
Published
2016-06-24
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

Abstract Campaign strategy is a communication action plan to influence others. The aim of the research was to find out and axplain the communication strategy by the government of Sikka Regency in the campaign of alcoholic drink based on Local Regulation Number 11 Year 2012 in Sikka Regency, the implementation of socialization campaign of the control of alcoholic drikn, and the inhibiting factors of the campaign of control of alcoholic drink in Sikka Regency.The research used descriptive qualitative method trough interview and field observation. The results of the research that the government of Sikka regency to implementation of communication only linear with face to face. All sectors were excluded. Not perform segmentation and identification of audiences. There are several factors faced in the implementation of campaign such as the low level of community’s knowledge and participation, limited time and cost, ego sector, long bureaucratic system, and strong tradition and culture in the community. Campaign of the control alcoholic drink by the govermment of Sikka not through a good communication plan and compherensiveAbstrak Strategi kampanye adalah perencanaan tindakan komunikasi untuk mempengaruhi orang lain. Penelitian ini bertujuan untuk mengetahui dan menjelaskan strategi komunikasi Pemerintah Kabupaten Sikka dalam kampanye pengendalian minuman beralkohol berdasarkan Peraturan Daerah Nomor 11 Tahun 2012 di Kabupaten Sikka, mengetahui dan menjelaskan pelaksanaan kampanye sosialisasi pengendalian minuman beralkohol di Kabupaten Sikka, serta mengetahui dan menjelaskan faktor-faktor yang menghambat kampanye pengendalian minuman beralkohol di Kabupaten Sikka. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Variabel yang diteliti adalah, strategi komunikasi, proses komunikasi media komunikasi, sasaran komunikasi. Data dianalisis dengan menggunakan analisis kualitatif. Hasil penelitian menunjukan bahwa pola komunikasi bersifat linear melalui pola tatap muka. Semua sektor tidak dilibatkan. Tidak melakukan segmentasi dan identifikasi khalayak. Pelaksanaan kampanye mengalami hambatan karena tingkat pengetahuan dan partisipasi masyarakat yang masih rendah, waktu dan biaya yang terbatas, ego sektor, sistem birokrasi yang panjang, serta adat dan budaya yang masih kental di masyarakat. Kampanye pengendalian minuman beralkohol oleh Pemerintah Kabupaten Sikka tidak melalui suatu perencanaan komunikasi yang baik dan kompherensif.

Keywords

Collaboration network of the authors

40 authors · 68 co-authorship links · 10 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Indonesia Timur
  • University of Indonesia
  • LSPR Institute of Communication and Business
  • Universitas Ahmad Dahlan
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Andi Alimuddin UndeAffiliation unknown17
Tuti BahfiartiHasanuddin University5
Hasrullah HasrullahAffiliation unknown4
Muhammad Iqbal SultanAffiliation unknown4
Muhammad FaridHasanuddin University4
Dwia Aries Tina PulubuhuHasanuddin University2
Hasrullah HasrullahHasanuddin University2
Jeanny Maria FatimahAffiliation unknown2
Agus Surya BaktiHasanuddin University1
Eriyanto EriyantoUniversity of Indonesia1
Ani NigeriawatiLSPR Institute of Communication and Business1
Joevi RoedyatiAffiliation unknown1
Mitha Mayestika KuenUniversitas Indonesia Timur1
St. ShofiyahUniversitas Indonesia Timur1
Fyan Andinasari KuenUniversitas Indonesia Timur1
Fajar Dwi PutraUniversitas Ahmad Dahlan1
Nurdin SibawehAffiliation unknown1
Muhammad HasyimAffiliation unknown1
Dwi Ratnasari RatnasariAffiliation unknown1
Besse RisnayantiAffiliation unknown1
Rachmawaty DjaffarAffiliation unknown1
Muhammad Syahban SidiqAffiliation unknown1
Andi WarnaenAffiliation unknown1
La JaaliAffiliation unknown1
Febri HerawatiAffiliation unknown1
Ibrahim UmarAffiliation unknown1
Andi Nur FitriAffiliation unknown1
Eko Priyo UtomoAffiliation unknown1
Andi Vita SukmariniAffiliation unknown1
Sitti Murniati MuhtarAffiliation unknown1
Murniati MuhtarAffiliation unknown1
Muhammad Zulkifli TahirAffiliation unknown1
Nosakros AryaHasanuddin University1
Muhammad MassyatAffiliation unknown1
Citra Dano PutriAffiliation unknown1
Ahmad RustanAffiliation unknown1
Isnaniah NurdinAffiliation unknown1
Muhammad Yunus AmarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">STRATEGI KOMUNIKASI KAMPANYE PENGENDALIAN MINUMAN BERALKOHOL (PERDA NOMOR 11 TAHUN 2012) OLEH PEMERINTAH KABUPATEN SIKKA</dc:title>
	<dc:creator xml:lang="en">Mana, Polikarpus Manase</dc:creator>
	<dc:creator xml:lang="en">Cangara, Hafied</dc:creator>
	<dc:subject xml:lang="en">communication strategy</dc:subject>
	<dc:subject xml:lang="en">campaign</dc:subject>
	<dc:subject xml:lang="en">alcoholic drink</dc:subject>
	<dc:description xml:lang="en">Abstract Campaign strategy is a communication action plan to influence others. The aim of the research was to find out and axplain the communication strategy by the government of Sikka Regency in the campaign of alcoholic drink based on Local Regulation Number 11 Year 2012 in Sikka Regency, the implementation of socialization campaign of the control of alcoholic drikn, and the inhibiting factors of the campaign of control of alcoholic drink in Sikka Regency.The research used descriptive qualitative method trough interview and field observation. The results of the research that the government of Sikka regency to implementation of communication only linear with face to face. All sectors were excluded. Not perform segmentation and identification of audiences. There are several factors faced in the implementation of campaign such as the low level of community’s knowledge and participation, limited time and cost, ego sector, long bureaucratic system, and strong tradition and culture in the community. Campaign of the control alcoholic drink by the govermment of Sikka not through a good communication plan and compherensiveAbstrak Strategi kampanye adalah perencanaan tindakan komunikasi untuk mempengaruhi orang lain. Penelitian ini bertujuan untuk mengetahui dan menjelaskan strategi komunikasi Pemerintah Kabupaten Sikka dalam kampanye pengendalian minuman beralkohol berdasarkan Peraturan Daerah Nomor 11 Tahun 2012 di Kabupaten Sikka, mengetahui dan menjelaskan pelaksanaan kampanye sosialisasi pengendalian minuman beralkohol di Kabupaten Sikka, serta mengetahui dan menjelaskan faktor-faktor yang menghambat kampanye pengendalian minuman beralkohol di Kabupaten Sikka. Penelitian ini bersifat deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara dan dokumentasi. Variabel yang diteliti adalah, strategi komunikasi, proses komunikasi media komunikasi, sasaran komunikasi. Data dianalisis dengan menggunakan analisis kualitatif. Hasil penelitian menunjukan bahwa pola komunikasi bersifat linear melalui pola tatap muka. Semua sektor tidak dilibatkan. Tidak melakukan segmentasi dan identifikasi khalayak. Pelaksanaan kampanye mengalami hambatan karena tingkat pengetahuan dan partisipasi masyarakat yang masih rendah, waktu dan biaya yang terbatas, ego sektor, sistem birokrasi yang panjang, serta adat dan budaya yang masih kental di masyarakat. Kampanye pengendalian minuman beralkohol oleh Pemerintah Kabupaten Sikka tidak melalui suatu perencanaan komunikasi yang baik dan kompherensif. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/582</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.3 No.2 April - Juni 2014; 133-141</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/582/405</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>