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MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR

KAREBA : Jurnal Ilmu Komunikasi · Vol. 4 No. 1 (2016) · pp. 37–45

ISSN
2528-2891, 2088-4117
Published
2016-06-25
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

Abstract The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers’ choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce’s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer’s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo’, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.Abstrak Kain sutera Sengkang merupakan warisan budaya, memiliki berbagai macam jenis motif mulai dari motif tradisional, semi tradisional, dan modern yang mengandung makna yang sarat akan nilai filosofi budaya masyarakat Bugis. Penelitian ini bertujuan untuk mengetahui, menganalisis, dan menjelaskan makna pesan komunikasi motif kain sutera Sengkang, khususnya yang menjadi pilihan konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam dengan pengrajin dan konsumen kain sutera Sengkang. Data dianalisis dengan menggunakan analisis semiotika untuk mengkaji makna motif sutera Sengkang melalui model analisis makna Charles Sanders Pierce yaitu Triangle Meaning tentang tanda, objek, dan interpretan. Hasil penelitian menunjukkan bahwa motif kain sutera Sengkang mengandung makna filosofi dan simbol adat istiadat kebudayaan Bugis. Motif-motif yang menjadi pilihan konsumen adalah motif tradisional diantaranya adalah Balo Tettong, Mallobang, Balo Renni, Cobo, Bombang, dan Lagosi. Konsumen kain sutera Sengkang membeli kain sutera berdasarkan konsep motif dan warna tanpa mengetahui makna yang terkandung dalam motif kain sutera tersebut.

Keywords

Collaboration network of the authors

40 authors · 69 co-authorship links · 16 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Indonesia Timur
  • Institut Agama Islam Negeri Kendari
  • Politeknik Negeri Pontianak
  • Universitas Ahmad Dahlan
  • University of Indonesia
  • LSPR Institute of Communication and Business
  • Other organisations
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Andi Alimuddin UndeAffiliation unknown22
Hasrullah HasrullahInstitut Agama Islam Negeri Kendari7
Muhammad Iqbal SultanAffiliation unknown5
Arianto AriantoPoliteknik Negeri Pontianak4
Dwia Aries Tina PulubuhuHasanuddin University2
Hasrullah HasrullahHasanuddin University2
Fajar Dwi PutraUniversitas Ahmad Dahlan2
Jeanny Maria FatimahAffiliation unknown2
Muhammad NadjibAffiliation unknown2
Agus Surya BaktiHasanuddin University1
Eriyanto EriyantoUniversity of Indonesia1
Ani NigeriawatiLSPR Institute of Communication and Business1
Joevi RoedyatiAffiliation unknown1
Mitha Mayestika KuenUniversitas Indonesia Timur1
St. ShofiyahUniversitas Indonesia Timur1
Fyan Andinasari KuenUniversitas Indonesia Timur1
Wahyuni ArasHasanuddin University1
Muhammad FaridHasanuddin University1
Nurdin SibawehUniversitas Sahid Jakarta1
Muh AnugerahAffiliation unknown1
Nurul IchsaniAffiliation unknown1
Muh. SyaifulHasanuddin University1
Muh. AkbarHasanuddin University1
Nurindah ArwaniHasanuddin University1
Muhammad FaridHasanuddin University1
Muhammad AmrullahHasanuddin University1
Alem Febri SonniHasanuddin University1
Muhammad HasyimAffiliation unknown1
Dwi RatnasariUniversitas Islam Negeri Alauddin Makassar1
Bustan KadirHasanuddin University1
Muhammad FaridHasanuddin University1
Besse RisnayantiAffiliation unknown1
Rachmawaty DjaffarAffiliation unknown1
Muhammad Syahban SidiqAffiliation unknown1
Andi WarnaenAffiliation unknown1
La JaaliAffiliation unknown1
Muhammad Yunus AmarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">MAKNA PESAN KOMUNIKASI MOTIF KAIN SUTERA SENGKANG PILIHAN KONSUMEN DI KOTA MAKASSAR</dc:title>
	<dc:creator xml:lang="en">Sulvinajayanti, Sulvinajayanti</dc:creator>
	<dc:creator xml:lang="en">Cangara, Hafied</dc:creator>
	<dc:creator xml:lang="en">Bahfiarti, Tuti</dc:creator>
	<dc:subject xml:lang="en">semiotics</dc:subject>
	<dc:subject xml:lang="en">Sengkang silk motive</dc:subject>
	<dc:subject xml:lang="en">meaning</dc:subject>
	<dc:description xml:lang="en">Abstract The aims of the research are to acknowledge, to analyzes, and to describe the meaning of communication message of Sengkang silk material, especially of consummers’ choice. The research type is a desriptive qualitative approach with observation and indepth interviews with craftsmen and consummers of Sengkang silk material. Data analysis technique in this research is semiotic analysis of the subject, i.e. to review the meaning of Sengkang silk motives with meaning analysis of Charles Sanders Pierce’s triangle meaning of sign, object, and interpretant. The results of the research indicated that Sengkang silk material motive has philosophical and symbolic meaning of Bugis customs and culture. Motives of consummer’s choice are traditional motives which includes Balo Tettong, Mallobang, Balo Renni, Cobo’, Bombang, and Lagosi. The consummers of Sengkang silk purchase silk materials according to the motive concepts and colour, without prior knowledge of meaning of the silk material motives.Abstrak Kain sutera Sengkang merupakan warisan budaya, memiliki berbagai macam jenis motif mulai dari motif tradisional, semi tradisional, dan modern yang mengandung makna yang sarat akan nilai filosofi budaya masyarakat Bugis. Penelitian ini bertujuan untuk mengetahui, menganalisis, dan menjelaskan makna pesan komunikasi motif kain sutera Sengkang, khususnya yang menjadi pilihan konsumen. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi dan wawancara mendalam dengan pengrajin dan konsumen kain sutera Sengkang. Data dianalisis dengan menggunakan analisis semiotika untuk mengkaji makna motif sutera Sengkang melalui model analisis makna Charles Sanders Pierce yaitu Triangle Meaning tentang tanda, objek, dan interpretan. Hasil penelitian menunjukkan bahwa motif kain sutera Sengkang mengandung makna filosofi dan simbol adat istiadat kebudayaan Bugis. Motif-motif yang menjadi pilihan konsumen adalah motif tradisional diantaranya adalah Balo Tettong, Mallobang, Balo Renni, Cobo, Bombang, dan Lagosi. Konsumen kain sutera Sengkang membeli kain sutera berdasarkan konsep motif dan warna tanpa mengetahui makna yang terkandung dalam motif kain sutera tersebut. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/609</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.4 No.1 Januari - Maret 2015; 37-45</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/609/429</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
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