Journal
SEMIOTIKA IKON PEREMPUAN PADA IKLAN MOBIL DALAM MAJALAH OTOMOTIF AUTOEXPERT
KAREBA : Jurnal Ilmu Komunikasi · Vol. 4 No. 3 (2016) · pp. 344–359
- ISSN
- 2528-2891, 2088-4117
- Published
- 2016-06-25
- Publisher
- Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
- Language
- en
Abstract
Abstract This study aims to Examine in depth about the representation of women on car advertising in automotive magazines autoexpert, describe the overall meaning of the icons in the magazine Automotive Women Autoexpert, by identifying the signs contained in the ads. describe the mythical ideology on car advertising in automotive magazines autoexpert. The method used in this study is a qualitative method using semiotic analysis of Roland Barthes. This method is used because researchers wanted to know about the phenomenon of the meaning of the icons Woman in car advertising in automotive magazine autoexpert in depth, using technical documentation, the data literatus and interviews to some semiotic experts. The results showed that the representation of women in the car ads in magazines automotive autoexpert women tend to represent the theme and the way that gender bias. Women's bodies are exploited for commercial purposes in the advertising industry. Inside are denotative and connotative meaning, which in turn generates Beauty Myth, The Beauty Myth and Myth of Sexuality. Ideology is awakened in the car ads on automotive magazine autoexpert that gender ideology, ideology is the ideology of consumerism and capitalism.Abstrak Penelitian ini bertujuan untuk Mengkaji secara mendalam mengenai representasi perempuan pada iklan mobil dalam majalah otomotif autoexpert, menggambarkan secara keseluruhan mengenai makna Ikon Perempuan di majalah Otomotif Autoexpert, dengan mengidentifikasikan tanda-tanda yang terdapat dalam iklan-iklan tersebut. mendeskripsikan mitos Ideologi pada iklan mobil dalam majalah otomotif autoexpert. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan analisis semiotika Roland Barthes. Metode ini digunakan karena peneliti ingin mengetahui tentang fenomena pemaknaan mengenai Ikon Perempuan dalam iklan mobil di majalah otomotif autoexpert secara mendalam, dengan menggunakan teknik dokumentasi, data literatus dan wawancara kepada beberapa pakar semiotik. Hasil penelitian menunjukkan bahwa Representasi perempuan dalam iklan mobil di majalah otomotif autoexpert cenderung merepresentasikan perempuan dengan tema dan cara yang bias gender. Tubuh perempuan dieksploitasi untuk kepentingan komersial dalam industri periklanan. Di dalamnya terdapat makna Denotatif dan Makna Konotatif, yang selanjutnya menghasilkan Mitos Kecantikan, Mitos Keindahan dan Mitos Seksualitas. Ideologi yang terbangun dalam iklan mobil pada majalah otomotif autoexpert yaitu Ideologi gender, Ideologi konsumerisme dan ideologi kapitalisme.
Keywords
Collaboration network of the authors
40 authors · 69 co-authorship links · 4 across different organisations · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Hasanuddin University
- Institut Agama Islam Negeri Kendari
- Politeknik Negeri Pontianak
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Hasrullah Hasrullah | Institut Agama Islam Negeri Kendari | 9 |
| Hafied Cangara | Hasanuddin University | 9 |
| Andi Alimuddin Unde | Affiliation unknown | 8 |
| Arianto Arianto | Politeknik Negeri Pontianak | 3 |
| Wahyuni Aras | Hasanuddin University | 1 |
| Muhammad Farid | Hasanuddin University | 1 |
| Muh Anugerah | Affiliation unknown | 1 |
| Nurul Ichsani | Affiliation unknown | 1 |
| Muh. Syaiful | Hasanuddin University | 1 |
| Muh. Akbar | Hasanuddin University | 1 |
| Nurindah Arwani | Hasanuddin University | 1 |
| Muhammad Farid | Hasanuddin University | 1 |
| Muhammad Amrullah | Hasanuddin University | 1 |
| Alem Febri Sonni | Hasanuddin University | 1 |
| Bustan Kadir | Hasanuddin University | 1 |
| Muhammad Farid | Hasanuddin University | 1 |
| Fitriani Puspa Ningsih | Affiliation unknown | 1 |
| Murniati Muhtar | Affiliation unknown | 1 |
| Muhammad Najmuddin | Affiliation unknown | 1 |
| Andi Widya Warsa | Affiliation unknown | 1 |
| Asmiati Asmiati | Affiliation unknown | 1 |
| Andi Muhammad Irvan | Affiliation unknown | 1 |
| Isnaniah Nurdin | Affiliation unknown | 1 |
| Marini Marini | Affiliation unknown | 1 |
| Mochtar Touwe | Affiliation unknown | 1 |
| Raden Firdaus Wahyudi | Affiliation unknown | 1 |
| Andi Muhammad Abdi | Affiliation unknown | 1 |
| Ansar Suherman | Affiliation unknown | 1 |
| Surya Dharmawansyah | Affiliation unknown | 1 |
| Yuyun Yunita Puspa | Affiliation unknown | 1 |
| Aswar Aswar | Hasanuddin University | 1 |
| Rahmita Saleh | Affiliation unknown | 1 |
| Muhammad Farid | Affiliation unknown | 1 |
| Sulvinajayanti Sulvinajayanti | Affiliation unknown | 1 |
| Syahrir Soleman | Affiliation unknown | 1 |
| Mayasari Mayasari | Affiliation unknown | 1 |
| Rizky Maulidiana Haris | Affiliation unknown | 1 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.