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ANALISIS PERAN PUBLIC RELATIONS (PR) DALAM PENANGANAN OPINI DAN SIKAP KOMUNITAS SEKITAR TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. ENERGY SENGKANG DI KABUPATEN WAJO

KAREBA : Jurnal Ilmu Komunikasi · Vol. 4 No. 4 (2016) · pp. 374–386

ISSN
2528-2891, 2088-4117
Published
2016-06-29
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

Abstract The success of a Corporate Social Responsibility (CSR) is program influenced by the role of Public Relations (PR) in carrying out its role both internally and ekxternal. The aims of the study were observe the surrounding public opinion and attitudes on corporate social responsibility (CSR) of PT. Energy Sengkang in community empowerment the role and function of the public relations (PR) of PT. Energy Sengkang on community empowerment program of Corporate Social Responsibility (CSR). The method used in this study, the qualitative approach. The object of this study PR PT. Energy stirrups, technical implementing CSR programs and community activities around the company from three villages in the district Pammana Wajo. Data were colleted trough obsevation, interviews and documentation and were analyzed with qualitative analysis. The results of the research indicated that PR of PT. Energy Sengkang had not implemented its CSR program effectively, characterized by the uneven data collected in some villages being studied. PT. Energy Sengkang was positively perceived by public opinion, mainly reated to the optimal, indicated by less-saticfaction of neigbor communities on the implementation of the CSR program, especially on budget transparency and community empowerment in improving local economy.Abstrak Keberhasilan program Corporate Social Responsibility (CSR) ditentukan oleh peran Public Relations (PR) dalam menjalankan perannya baik secara internal maupun ekxternal. Penelitian ini bertujuan untuk mengetahui opini dan sikap masyarakat komunitas sekitar terhadap program Corporate Social Responsibility PT. Energy Sengkang dalam pemberdayaan masyarakat dan peran dan fungsi Public Relations(PR) PT. Energy Sengkang terhadap pemberdayaan masyarakat dalam program CSR.Metode yang digunakan dalam penelitian ini, yaitu pendekatan kualitatif. Objek penelitian ini PR PT. Energy sengkang, pelaksana teknis kegiatan program CSR dan komunitas sekitar perusahaan dari tiga desa di Kecamatan Pammana Kabupaten wajo. Data penelitian ini diperoleh melalui wawancara mendalam, observasi dan dokumentasi. Data dianalisis melalui tahapan cheking, organizing, coding, pengambilan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa pelaksanaan CSR pada bagian PR PT. Energy Sengkang belum berjalan secara efektif. Hal ini ditandai dengan oleh pengumpulan data dan pelaksanaan kegiatan yang belum merata dibeberapa desa yang diteliti guna menampung aspirasi komunitas sekitar terkait dengan program CSR. Opini masyarakat terhadap program yang ditawarkan PT. Energy Sengkang sudah dirasakan positif, terutama yang terkait dengan program kesehatan. Namun, dari segi pemberdayaan masyarakat belum terlaksana secara optimal. Hal tersebut ditandai oleh sikap komunitas sekitar yang merasa kurang puas dengan pelaksanaan program CSR PT. Energy Sengkang, terutama pada keterbukaan anggaran kegiatan dan pemberdayaan komunitas sekitar dalam peningkatan ekonomi masyarakat.

Keywords

Collaboration network of the authors

40 authors · 69 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Institut Agama Islam Negeri Kendari
  • Universitas Islam Negeri Mahmud Yunus Batusangkar
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hafied CangaraHasanuddin University21
Hasrullah HasrullahInstitut Agama Islam Negeri Kendari11
Tuti BahfiartiHasanuddin University6
Jeanny Maria FatimahAffiliation unknown2
Andi Muhammad IrvanAffiliation unknown2
Nahria NahriaAffiliation unknown1
Muhammad Syahban SidiqAffiliation unknown1
Lisna SariAffiliation unknown1
Hendrek Semuel MesmorAffiliation unknown1
Febri HerawatiAffiliation unknown1
Hermansyah HermansyahAffiliation unknown1
Riza Darma PutraAffiliation unknown1
Andi Nur FitriAffiliation unknown1
Irwan IrwanUniversitas Islam Negeri Mahmud Yunus Batusangkar1
Sitti Murni KaddiAffiliation unknown1
Sitti Murniati MuhtarAffiliation unknown1
Murniati MuhtarAffiliation unknown1
Muhammad Zulkifli TahirAffiliation unknown1
Nosakros AryaHasanuddin University1
Rosniar RosniarAffiliation unknown1
Muhammad MassyatAffiliation unknown1
Telly MurianyAffiliation unknown1
Asmiati AsmiatiAffiliation unknown1
Isnaniah NurdinAffiliation unknown1
Andi Dewi MasuaraAffiliation unknown1
Marini MariniAffiliation unknown1
Mochtar TouweAffiliation unknown1
Piter Barto TarukalloAffiliation unknown1
Ahmad SyarifAffiliation unknown1
Raden Firdaus WahyudiAffiliation unknown1
Andi Muhammad AbdiAffiliation unknown1
Ansar SuhermanAffiliation unknown1
Mulyadi SetiawanAffiliation unknown1
Muhammad FaridAffiliation unknown1
Surya DharmawansyahAffiliation unknown1
Yuyun Yunita PuspaAffiliation unknown1
Kenny Monica Kemal PutriAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">ANALISIS PERAN PUBLIC RELATIONS (PR) DALAM PENANGANAN OPINI DAN SIKAP KOMUNITAS SEKITAR TERHADAP PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. ENERGY SENGKANG DI KABUPATEN WAJO</dc:title>
	<dc:creator xml:lang="en">Rusmin, Andi</dc:creator>
	<dc:creator xml:lang="en">Unde, Andi Alimuddin</dc:creator>
	<dc:creator xml:lang="en">Sultan, Muhammad Iqbal</dc:creator>
	<dc:subject xml:lang="en">Corporate Social Responsibility</dc:subject>
	<dc:subject xml:lang="en">Public Relations</dc:subject>
	<dc:subject xml:lang="en">Opinions andAttitudes</dc:subject>
	<dc:description xml:lang="en">Abstract The success of a Corporate Social Responsibility (CSR) is program influenced by the role of Public Relations (PR) in carrying out its role both internally and ekxternal. The aims of the study were observe the surrounding public opinion and attitudes on corporate social responsibility (CSR) of PT. Energy Sengkang in community empowerment the role and function of the public relations (PR) of PT. Energy Sengkang on community empowerment program of Corporate Social Responsibility (CSR). The method used in this study, the qualitative approach. The object of this study PR PT. Energy stirrups, technical implementing CSR programs and community activities around the company from three villages in the district Pammana Wajo. Data were colleted trough obsevation, interviews and documentation and were analyzed with qualitative analysis. The results of the research indicated that PR of PT. Energy Sengkang had not implemented its CSR program effectively, characterized by the uneven data collected in some villages being studied. PT. Energy Sengkang was positively perceived by public opinion, mainly reated to the optimal, indicated by less-saticfaction of neigbor communities on the implementation of the CSR program, especially on budget transparency and community empowerment in improving local economy.Abstrak Keberhasilan program Corporate Social Responsibility (CSR) ditentukan oleh peran Public Relations (PR) dalam menjalankan perannya baik secara internal maupun ekxternal. Penelitian ini bertujuan untuk mengetahui opini dan sikap masyarakat komunitas sekitar terhadap program Corporate Social Responsibility PT. Energy Sengkang dalam pemberdayaan masyarakat dan peran dan fungsi Public Relations(PR) PT. Energy Sengkang terhadap pemberdayaan masyarakat dalam program CSR.Metode yang digunakan dalam penelitian ini, yaitu pendekatan kualitatif. Objek penelitian ini PR PT. Energy sengkang, pelaksana teknis kegiatan program CSR dan komunitas sekitar perusahaan dari tiga desa di Kecamatan Pammana Kabupaten wajo . Data penelitian ini diperoleh melalui wawancara mendalam, observasi dan dokumentasi. Data dianalisis melalui tahapan cheking, organizing, coding, pengambilan kesimpulan dan verifikasi. Hasil penelitian menunjukkan bahwa pelaksanaan CSR pada bagian PR PT. Energy Sengkang belum berjalan secara efektif. Hal ini ditandai dengan oleh pengumpulan data dan pelaksanaan kegiatan yang belum merata dibeberapa desa yang diteliti guna menampung aspirasi komunitas sekitar terkait dengan program CSR. Opini masyarakat terhadap program yang ditawarkan PT. Energy Sengkang sudah dirasakan positif, terutama yang terkait dengan program kesehatan. Namun, dari segi pemberdayaan masyarakat belum terlaksana secara optimal. Hal tersebut ditandai oleh sikap komunitas sekitar yang merasa kurang puas dengan pelaksanaan program CSR PT. Energy Sengkang, terutama pada keterbukaan anggaran kegiatan dan pemberdayaan komunitas sekitar dalam peningkatan ekonomi masyarakat. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2016-06-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/634</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.4 No.4 Oktober - Desember 2015; 374-386</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/634/453</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2016 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
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