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AKTIVITAS PROMOSI TORAJA DESTINATION MANAGEMENT ORGANIZATION (DMO) DALAM MEMPROMOSIKAN OBJEK WISATA DI TORAJA

KAREBA : Jurnal Ilmu Komunikasi · Vol. 5 No. 1 (2017) · pp. 49–58

ISSN
2528-2891, 2088-4117
Published
2017-06-08
Publisher
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin
Language
en

Abstract

The purpose of this study was to determine the promotional activities and the factors that affect Toraja Destination Management Organization (DMO) in promoting the attractions in Toraja. This study uses qualitative descriptive analysis. Data collection methods used were interviews, observation and documentation. The results showed that the Toraja Destination Management Organization (DMO) can not be separated from the promotion mix. The five forms of promotion mix, not all do. Forms of promotion mix done of personal selling, advertising, public relations, and direct marketing, while the use of a variety of intensive not do. Additionally, Toraja Destination Management Organization (DMO) has moved towards the process of Integrated Marketing Communications Integrated Marketing Communication or that include the coordination efforts of the various elements of promotional and other marketing activities. Meanwhile, a supporting factor comes from two aspects, internal and external, internal refers to the performance and creativity as well as measures of innovative Toraja Destination Management Organization (DMO), while factors external support in the form of support from other parties who deal directly in the world of tourism, While inhibiting factor is the gap between the readiness of tourism development with incessant promotion that has been done is not effective.

Keywords

Collaboration network of the authors

27 authors · 53 co-authorship links · 1 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Hasanuddin University
  • Universitas Muhammadiyah Parepare
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Nosakros AryaHasanuddin University1
Muh. AkbarUniversitas Muhammadiyah Parepare1
M. Rusydi AlwiAffiliation unknown1
Asri UsmanAffiliation unknown1
Fuad Husain AkbarAffiliation unknown1
Asma Amne AmbarwatiAffiliation unknown1
Jecklin TitaleyAffiliation unknown1
Azwar MarzukiAffiliation unknown1
Ahmad ZulfikarAffiliation unknown1
Muh. Iqbal SultanAffiliation unknown1
Mursalim MursalimAffiliation unknown1
Andarwati AndarwatiAffiliation unknown1
Andi Subhan AmirAffiliation unknown1
Andi Muhammad Fauzi RamadhanAffiliation unknown1
Muhammad NadjibAffiliation unknown1
Eva RahmayaniAffiliation unknown1
Muhammad Iqbal SultanAffiliation unknown1
Rohadi MalikAffiliation unknown1
Adnan MuchtarAffiliation unknown1
Hafied CangaraHasanuddin University1
Yunita Tri UtamiAffiliation unknown1
Dhia Naufalia IlmiAffiliation unknown1
Andi Sapna AinayaAffiliation unknown1
Sitti Murniati MuchtarAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unhas.ac.id/index.php/kareba/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">AKTIVITAS PROMOSI TORAJA DESTINATION MANAGEMENT ORGANIZATION (DMO) DALAM MEMPROMOSIKAN OBJEK WISATA DI TORAJA</dc:title>
	<dc:creator xml:lang="en">Rahmi, Sri Nur</dc:creator>
	<dc:creator xml:lang="en">Kahar, Kahar</dc:creator>
	<dc:creator xml:lang="en">Karnay, Sudirman</dc:creator>
	<dc:subject xml:lang="en">promotion mix</dc:subject>
	<dc:subject xml:lang="en">communication</dc:subject>
	<dc:subject xml:lang="en">attaractions</dc:subject>
	<dc:description xml:lang="en">The purpose of this study was to determine the promotional activities and the factors that affect Toraja Destination Management Organization (DMO) in promoting the attractions in Toraja. This study uses qualitative descriptive analysis. Data collection methods used were interviews, observation and documentation. The results showed that the Toraja Destination Management Organization (DMO) can not be separated from the promotion mix. The five forms of promotion mix, not all do. Forms of promotion mix done of personal selling, advertising, public relations, and direct marketing, while the use of a variety of intensive not do. Additionally, Toraja Destination Management Organization (DMO) has moved towards the process of Integrated Marketing Communications Integrated Marketing Communication or that include the coordination efforts of the various elements of promotional and other marketing activities. Meanwhile, a supporting factor comes from two aspects, internal and external, internal refers to the performance and creativity as well as measures of innovative Toraja Destination Management Organization (DMO), while factors external support in the form of support from other parties who deal directly in the world of tourism , While inhibiting factor is the gap between the readiness of tourism development with incessant promotion that has been done is not effective. </dc:description>
	<dc:publisher xml:lang="en">Fakultas Ilmu Sosial dan Ilmu Politik Universitas Hasanuddin</dc:publisher>
	<dc:date>2017-06-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unhas.ac.id/index.php/kareba/article/view/1882</dc:identifier>
	<dc:source xml:lang="en">KAREBA : Jurnal Ilmu Komunikasi; Vol.5 No.1 Januari - Juni 2016; 49-58</dc:source>
	<dc:source>2528-2891</dc:source>
	<dc:source>2088-4117</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://journal.unhas.ac.id/index.php/kareba/article/view/1882/1047</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2017 KAREBA : Jurnal Ilmu Komunikasi</dc:rights>
</oai_dc:dc>