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Fashion, Sustainability, and Tourism: How Soerakarta Walking Tour Engages Muslim Community in Green Tourism

Forum Ilmu Sosial · Vol. 52 No. 1 (2025) · pp. 1–14

DOI
10.15294/fis.v52i1.19966
ISSN
2549-0745, 1412-971X
Published
2025-07-06
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The Soerakarta Walking Tour (SWT) is an innovative urban tourism initiative that integrates cultural preservation, environmental sustainability, and inclusivity. This study examines how SWT's promotes green tourism through a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants. The quantitative findings reveal high levels of participant satisfaction, including understanding green tourism principles and satisfaction with cultural storytelling. Qualitative data complement these results, highlighting participants’ appreciation for Muslim-friendly facilities, opportunities for cultural learning, and the promotion of local economic and environmental sustainability. The study applies the frameworks of Integrated Marketing Communication (IMC) and Social Marketing to analyze how SWT delivers consistent and engaging messages while fostering behavioral change. The findings show that SWT successfully inspires participants to adopt sustainable practices, though some variability in the visibility of green tourism principles suggests room for improvement.

Collaboration network of the authors

17 authors · 61 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Kuncoro Bayu PrasetyoState University of Semarang2
Iwan Hardi SaputroState University of Semarang2
Eni RahmawatiAffiliation unknown2
Nabila Nurul HawaState University of Semarang2
JamhurAffiliation unknown2
Noviani Achmad PutriState University of Semarang2
Tutik Fitri WijayantiState University of Semarang1
Didi PramonoState University of Semarang1
Vina Nurul HusnaState University of Semarang1
Asti HanafiState University of Semarang1
Tio Putra RefiyanState University of Semarang1
Abdullah Fariz KyartoState University of Semarang1
Rizqi Amalia Dwi AsihState University of Semarang1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/FIS/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Fashion, Sustainability, and  Tourism: How Soerakarta Walking Tour Engages Muslim Community in Green Tourism</dc:title>
	<dc:creator xml:lang="en">Mumpuni, Restu Ayu</dc:creator>
	<dc:creator xml:lang="en">Nurpratiwi, Hany</dc:creator>
	<dc:creator xml:lang="en">Rusdini, Siti Ekowati</dc:creator>
	<dc:creator xml:lang="en">Sinaga, Syahrul Syah</dc:creator>
	<dc:description xml:lang="en">The Soerakarta Walking Tour (SWT) is an innovative urban tourism initiative that integrates cultural preservation, environmental sustainability, and inclusivity. This study examines how SWT's promotes green tourism through a mixed-methods approach, combining quantitative surveys and qualitative interviews with participants. The quantitative findings reveal high levels of participant satisfaction, including understanding green tourism principles and satisfaction with cultural storytelling. Qualitative data complement these results, highlighting participants’ appreciation for Muslim-friendly facilities, opportunities for cultural learning, and the promotion of local economic and environmental sustainability. The study applies the frameworks of Integrated Marketing Communication (IMC) and Social Marketing to analyze how SWT delivers consistent and engaging messages while fostering behavioral change. The findings show that SWT successfully inspires participants to adopt sustainable practices, though some variability in the visibility of green tourism principles suggests room for improvement.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-06</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/FIS/article/view/19966</dc:identifier>
	<dc:identifier>10.15294/fis.v52i1.19966</dc:identifier>
	<dc:source xml:lang="en">Forum Ilmu Sosial; Vol. 52 No. 1 (2025): June 2025; 1-14</dc:source>
	<dc:source>2549-0745</dc:source>
	<dc:source>1412-971X</dc:source>
	<dc:source>10.15294/fis.v52i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/FIS/article/view/19966/4824</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Forum Ilmu Sosial</dc:rights>
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