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Legal Aspect of Digital Transformation of Coffee and Tobacco Products in Batursari Village, Kledung Temanggung Indonesia

Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI · Vol. 7 No. 1 (2024) · pp. 67–96

DOI
10.15294/jphi.v7i1.16198
ISSN
2654-8313, 2654-8305
Published
2024-06-30
Publisher
Universitas Negeri Semarang
Language
eng
License
creativecommons.org/licenses/by-nc/4.0

Abstract

This study examines the legal aspects of the digital transformation of coffee and tobacco products in Batursari Village, Kledung, Temanggung, Indonesia, with a focus on enhancing the welfare of local entrepreneurs. Batursari Village, rich in natural resources, has significant potential for growth in its coffee and tobacco industries. The research aims to develop strategies for improving the welfare of these entrepreneurs through product digitalization, aligning with the mandate of Article 33 of the 1945 Constitution, which emphasizes the principle of kinship in the economy. Utilizing a mixed-methods approach, including surveys and focus group discussions with local entrepreneurs, the study identifies key challenges and opportunities in digital transformation. While the potential for expanding market access and increasing productivity through digital tools is evident, a lack of digital literacy and limited technological access have been significant barriers. The research highlights the importance of addressing legal aspects related to digital marketing, e-commerce regulations, and compliance with product standards. The study concludes that empowering local entrepreneurs with training in digital marketing and e-commerce can significantly improve market access, productivity, and overall welfare. Recommendations include implementing technical guidance sessions and providing ongoing support to facilitate the adoption of digital tools. Additionally, addressing legal and policy challenges is crucial to create a supportive environment for digitalization in rural economies. This research contributes valuable insights into how digital transformation can be harnessed to boost economic growth and welfare in rural agricultural communities, with a specific focus on Batursari Village’s coffee and tobacco industries.

Keywords

Collaboration network of the authors

40 authors · 138 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ali MasyharAffiliation unknown6
Ridwan ArifinAffiliation unknown5
Irma CahyaningtyasAffiliation unknown5
Anis WidyawatiAffiliation unknown3
Ratih DamayantiAffiliation unknown3
Cahya WulandariState University of Semarang3
PujiyonoAffiliation unknown3
Firsta Rahadatul 'AisyAffiliation unknown3
Yustina Dhian NovitaAffiliation unknown3
Muhamad Helmi Md SaidAffiliation unknown3
Nadhira Madania DimartiAffiliation unknown2
Rasdi RasdiAffiliation unknown2
Adrian HadiputraAffiliation unknown2
Ikram AmrullahAffiliation unknown2
Hibatullah MaajidAffiliation unknown2
Rodiyah RodiyahAffiliation unknown2
Putri Balqis Nuril HakimAffiliation unknown2
Ahmad Gelora MahardikaAffiliation unknown2
Diandra Preludio RamadaAffiliation unknown2
Dheni Anugerah PrasetyaAffiliation unknown2
Mulyo WidodoAffiliation unknown2
Siti MursidahAffiliation unknown2
Didik PurnomoAffiliation unknown2
Bagus Hendradi KusumaAffiliation unknown2
Benny SumardianaAffiliation unknown2
‪Eram Tunggul Pawenang‬State University of Semarang1
Muhammad AzamAffiliation unknown1
Sonny Saptoajie WicaksonoAffiliation unknown1
Indung WijayantoState University of Semarang1
Angga AnggaAffiliation unknown1
Calvin CameronAffiliation unknown1
R Benny RiyantoAffiliation unknown1
Nurul FibriantiAffiliation unknown1
Karsinah KarsinahAffiliation unknown1
Bintang Rafli AnantaAffiliation unknown1
Zainurohmah ZainurohmahAffiliation unknown1
Galih Niken Anggoto SulaksmiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/JPHI/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Legal Aspect of Digital Transformation of Coffee and Tobacco Products in Batursari Village, Kledung Temanggung Indonesia</dc:title>
	<dc:creator xml:lang="en">Maskur, Muhammad Azil </dc:creator>
	<dc:creator xml:lang="en">Fikri, Wildan Azkal</dc:creator>
	<dc:creator xml:lang="en">Indraswara, Dede</dc:creator>
	<dc:subject xml:lang="en">Rural Development</dc:subject>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:subject xml:lang="en">Digital Literacy</dc:subject>
	<dc:subject xml:lang="en">Economic Sustainability</dc:subject>
	<dc:subject xml:lang="en">Productivity Enhancement</dc:subject>
	<dc:description xml:lang="en">This study examines the legal aspects of the digital transformation of coffee and tobacco products in Batursari Village, Kledung, Temanggung, Indonesia, with a focus on enhancing the welfare of local entrepreneurs. Batursari Village, rich in natural resources, has significant potential for growth in its coffee and tobacco industries. The research aims to develop strategies for improving the welfare of these entrepreneurs through product digitalization, aligning with the mandate of Article 33 of the 1945 Constitution, which emphasizes the principle of kinship in the economy. Utilizing a mixed-methods approach, including surveys and focus group discussions with local entrepreneurs, the study identifies key challenges and opportunities in digital transformation. While the potential for expanding market access and increasing productivity through digital tools is evident, a lack of digital literacy and limited technological access have been significant barriers. The research highlights the importance of addressing legal aspects related to digital marketing, e-commerce regulations, and compliance with product standards. The study concludes that empowering local entrepreneurs with training in digital marketing and e-commerce can significantly improve market access, productivity, and overall welfare. Recommendations include implementing technical guidance sessions and providing ongoing support to facilitate the adoption of digital tools. Additionally, addressing legal and policy challenges is crucial to create a supportive environment for digitalization in rural economies. This research contributes valuable insights into how digital transformation can be harnessed to boost economic growth and welfare in rural agricultural communities, with a specific focus on Batursari Village’s coffee and tobacco industries.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/JPHI/article/view/16198</dc:identifier>
	<dc:identifier>10.15294/jphi.v7i1.16198</dc:identifier>
	<dc:source xml:lang="en">Jurnal Pengabdian Hukum Indonesia (Indonesian Journal of Legal Community Engagement) JPHI; Vol. 7 No. 1 (2024): (January-June, 2024); 67-96</dc:source>
	<dc:source>2654-8313</dc:source>
	<dc:source>2654-8305</dc:source>
	<dc:source>10.15294/jphi.v7i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/JPHI/article/view/16198/3046</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Jurnal Pengabdian Hukum Indonesia</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>