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Optimizing MSME Product Marketing Using the SOSTAC Method Through the Digital Study Platform in Blitar City

Jurnal Abdimas · Vol. 29 No. 2 (2025) · pp. 378–384

DOI
10.15294/abdimas.v29i2.33345
ISSN
2503-1252, 1410-2765
Published
2025-12-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

MSMEs in Blitar City still face difficulties in marketing. Globalization and digitalization require MSMEs to be able to compete competitively in the virtual market. This community service seeks to increase the literacy of MSMEs in Blitar City in implementing the SOSTAC method so that they can compete globally in their marketing. The method used is Participatory Rural Appraisal (PRA) to encourage active community involvement, in this case MSMEs with universities as facilitators. Based on the activities that have been carried out, it was found that MSMEs in general are still unfamiliar with digital platforms. The increase in literacy related to SOSTAC triggers MSMEs' awareness to strategize in marketing and explore the features on digital platforms more thoroughly so that this can have an impact on the engagement of online stores of MSMEs in Blitar City.

Keywords

Collaboration network of the authors

28 authors · 58 co-authorship links · 3 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • UIN Sunan Ampel Surabaya
  • Politeknik Negeri Jember
  • Universitas PGRI Semarang
  • Institut Teknologi Sepuluh Nopember
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Sigit RistantoUniversitas PGRI Semarang2
Lukman HakimPoliteknik Negeri Jember1
Kardoyo KardoyoAffiliation unknown1
Rini Setyo WitiastutiAffiliation unknown1
Lukman HakimInstitut Teknologi Sepuluh Nopember1
Muhammad RizaldiAffiliation unknown1
Nurrahma PrawwatyaAffiliation unknown1
Dimas Fajar Safa FadilaAffiliation unknown1
Chendra HudyantoAffiliation unknown1
Sisillia SisilliaAffiliation unknown1
Revin Kencana PersadaAffiliation unknown1
Rita Puspita SariAffiliation unknown1
Muharram Hasein HaekalAffiliation unknown1
Tri AgustariaAffiliation unknown1
Affandi Faisal KurniawanUniversitas PGRI Semarang1
Evi Fatimatur RusydiyahUIN Sunan Ampel Surabaya1
Hernik FarisiaUIN Sunan Ampel Surabaya1
Risa PurnamasariAffiliation unknown1
Hanik FaizahUIN Sunan Ampel Surabaya1
Ruly Isfatul KhasanahAffiliation unknown1
Dwi RosalinaAffiliation unknown1
Dini SofariniAffiliation unknown1
Firman Farid MuhsoniAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/abdimas/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Optimizing MSME Product Marketing Using the SOSTAC Method Through the Digital Study Platform in Blitar City</dc:title>
	<dc:creator xml:lang="en">Subandi, Hendi</dc:creator>
	<dc:creator xml:lang="en">Nugraha, Adri Putra </dc:creator>
	<dc:creator xml:lang="en">Jazuli, A Muhamad </dc:creator>
	<dc:creator xml:lang="en">Munir, Misbakhul </dc:creator>
	<dc:creator xml:lang="en">Huda, Choirul </dc:creator>
	<dc:subject xml:lang="en">UMKM</dc:subject>
	<dc:subject xml:lang="en">SOSTAC</dc:subject>
	<dc:subject xml:lang="en">Digital Platform</dc:subject>
	<dc:description xml:lang="en">MSMEs in Blitar City still face difficulties in marketing. Globalization and digitalization require MSMEs to be able to compete competitively in the virtual market. This community service seeks to increase the literacy of MSMEs in Blitar City in implementing the SOSTAC method so that they can compete globally in their marketing. The method used is Participatory Rural Appraisal (PRA) to encourage active community involvement, in this case MSMEs with universities as facilitators. Based on the activities that have been carried out, it was found that MSMEs in general are still unfamiliar with digital platforms. The increase in literacy related to SOSTAC triggers MSMEs' awareness to strategize in marketing and explore the features on digital platforms more thoroughly so that this can have an impact on the engagement of online stores of MSMEs in Blitar City.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/abdimas/article/view/33345</dc:identifier>
	<dc:identifier>10.15294/abdimas.v29i2.33345</dc:identifier>
	<dc:source xml:lang="en">Jurnal Abdimas; Vol. 29 No. 2 (2025): December 2025; 378-384</dc:source>
	<dc:source>2503-1252</dc:source>
	<dc:source>1410-2765</dc:source>
	<dc:source>10.15294/abdimas.v29i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/abdimas/article/view/33345/7318</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Jurnal Abdimas</dc:rights>
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