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THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY

Arty: Jurnal Seni Rupa · Vol. 9 No. 3 (2020) · pp. 215–224

ISSN
2721-8961, 2252-7516
Published
2020-12-15
Publisher
Jurusan Seni Rupa Fakultas Bahasa dan Seni
Language
eng

Abstract

The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.

Collaboration network of the authors

40 authors · 112 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gajayana Malang
  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Hartono HartonoAffiliation unknown9
Sri IswidayatiAffiliation unknown9
Muh. Ibnan SyarifAffiliation unknown6
Udi UtomoAffiliation unknown6
Tjetjep Rohendi RohidiAffiliation unknown5
Sunarto SunartoAffiliation unknown4
Wadiyo WadiyoAffiliation unknown4
Rahina NugrahaniState University of Semarang3
Agus CahyonoAffiliation unknown2
Tjetjep Rohendi RohidiAffiliation unknown2
Syakir SyakirAffiliation unknown2
Muh. Ibnan SyarifAffiliation unknown2
Gunadi GunadiUniversitas Gajayana Malang2
Onang MurtiyosoAffiliation unknown2
Purwanto PurwantoAffiliation unknown2
Yudi Ari AdiAffiliation unknown1
Ario WirayaAffiliation unknown1
Laila FitrianaAffiliation unknown1
Amellia PutriAffiliation unknown1
URFAN RAFIF MUSABBIHINAffiliation unknown1
AMILIA RAHMAWATIAffiliation unknown1
RUMMANA KHOIROOTIN KHISANAffiliation unknown1
TANTRI NUR AINIAffiliation unknown1
BANGKIT MEGA PERMANAAffiliation unknown1
WILDAN ALKHOLISHAffiliation unknown1
Risca DamayantiAffiliation unknown1
Andrianus AndrianusAffiliation unknown1
Anik RahmawatiAffiliation unknown1
Fatimah AzzahrahAffiliation unknown1
Totok SumaryantoAffiliation unknown1
Arsan ShanieAffiliation unknown1
Masayu Selly SabillahAffiliation unknown1
Ahmad Fikri AriefAffiliation unknown1
Suparti SupartiAffiliation unknown1
Novysa BasriAffiliation unknown1
Suherman SuhermanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/arty/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">THE DEVELOPMENT OF "A THOUSAND SEMLIRO STONE OF KUDUS" TOURISM THROUGH A BRANDING STRATEGY</dc:title>
	<dc:creator>Pratiwinindya, Ratih Ayu</dc:creator>
	<dc:creator>Rafinda, Ascariena</dc:creator>
	<dc:creator>Rebowo, Tjatur</dc:creator>
	<dc:creator>Triyanto, Triyanto</dc:creator>
	<dc:description xml:lang="en-US">The tourism sector is one of the national priorities which is a sustainable source of increasing national and regional income. “Bukit Seribu Batu Semliro” is one of the new tourism destination in Kudus Regency which has great potential to improve the welfare of the surrounding community and regional income. As a new destination, of course, there are many things that need to be prepared and developed. Based on these facts, several weaknesses were found in the management of this new tourist destination and they still do not have the capability in tourism branding and marketing strategies so that the attraction of this tourism destination is less well known in the community and don’t have a high profit. Therefore, a strategy is needed to make this potential destination better known by the public and have a high income. This study aims to explain how the destination branding strategy can be pursued by the owner and his management, to promote the potential owned by Seribu Batu Semliro. The result of this research is visual branding in the form of brand identity is one of the tourism branding srategies that seeks to build a uniqueness or specificity of Seribu Batu Semliro, also become a strategy to make the Seribu batu Semliro as a superior tourist destination for long period of time in Kudus.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Seni Rupa Fakultas Bahasa dan Seni</dc:publisher>
	<dc:date>2020-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/arty/article/view/43655</dc:identifier>
	<dc:source xml:lang="en-US">Arty: Jurnal Seni Rupa; Vol 9 No 3 (2020): Arty; 215 - 224</dc:source>
	<dc:source>2721-8961</dc:source>
	<dc:source>2252-7516</dc:source>
	<dc:source>10.15294/arty.v9i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/arty/article/view/43655/17791</dc:relation>
</oai_dc:dc>