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Pengaruh Dimensi Livestreaming Terhadap Perilaku Gen Z Dalam Pembelian Online Secara Kompulsif dan Niatan Membeli Secara Online

Business and Accounting Education Journal · Vol. 5 No. 1 (2024) · pp. 1–7

DOI
10.15294/baej.v5i1.4375
ISSN
2723-4487, 2723-4495
Published
2024-05-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

In the current development of the digital world, a relatively new online marketing dimension has arisen called Livestreaming, although it is still quite new, as a marketing channel, livestreaming itself turns out to generate a lot of business opportunities in the world of e-commerce and social commerce. The existence of live streaming is also suspected to have a close relationship with the behavior patterns of the current generation z who spend a lot of time both at leisure and when working using various electronic media. This article aims to empirically investigate the extent to which the dimensions of livestreaming influence the Z gene, affecting the cognitive and emotional reactions of its users and whether it will ultimately affect the consumption behavior of these online users and what effect it has on purchase intentions. The research method is to use an online questionnaire. And the tools we were used is warp PLS. The result are, livestreaming dimensions have positive effect on two kind of behavior that we research in this paper, such as information task fit and visual effect. although using livestreaming as a media to promoting goods in online marketplace in indonesia case still a new things and could bring some harmful inheritance effect. Keywords: livestreaming dimensions, gen z, electronic social commerce

Keywords

Collaboration network of the authors

28 authors · 75 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ahmad NurkhinAffiliation unknown2
Eko Nurcahya DewiAffiliation unknown2
Tandiyo RahayuAffiliation unknown2
Muhamad Rekhan SaefullahAffiliation unknown2
Sufa’Ah Hurumun Ni’amAffiliation unknown2
Khusnul Nur KhotimahAffiliation unknown1
Anisa KumalaningrumAffiliation unknown1
Ulfah Mediaty AriefState University of Semarang1
Sri SukamtaAffiliation unknown1
Talitha WidiatningrumAffiliation unknown1
Delano Hafis AfdamAffiliation unknown1
Andi Muhammad DzulfikarAffiliation unknown1
Indah Novi YarmanAffiliation unknown1
Johanes Adi PrasetyaAffiliation unknown1
Ishma RiahmatikaAffiliation unknown1
Isnaeni PamilihAffiliation unknown1
Yureza Rian WibowoAffiliation unknown1
Gabriel Dading PurnomoAffiliation unknown1
Salsabila KanakaAffiliation unknown1
Nurdian SusilowatiAffiliation unknown1
Amir MahmudAffiliation unknown1
Muhsin MuhsinAffiliation unknown1
Hasan MukhibadAffiliation unknown1
S MartonoAffiliation unknown1
Anna Kania WidiatamiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/baej/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Pengaruh Dimensi Livestreaming Terhadap Perilaku Gen Z Dalam Pembelian Online Secara Kompulsif dan Niatan Membeli Secara Online</dc:title>
	<dc:creator xml:lang="en">Baswara, Satsya Yoga</dc:creator>
	<dc:creator xml:lang="en">Widhiastuti, Ratieh</dc:creator>
	<dc:creator xml:lang="en">Amaliyah, Dhifah</dc:creator>
	<dc:subject xml:lang="en">livestreaming dimensions, gen z, electronic social commerce</dc:subject>
	<dc:description xml:lang="en">In the current development of the digital world, a relatively new online marketing dimension has arisen called Livestreaming, although it is still quite new, as a marketing channel, livestreaming itself turns out to generate a lot of business opportunities in the world of e-commerce and social commerce. The existence of live streaming is also suspected to have a close relationship with the behavior patterns of the current generation z who spend a lot of time both at leisure and when working using various electronic media. This article aims to empirically investigate the extent to which the dimensions of livestreaming influence the Z gene, affecting the cognitive and emotional reactions of its users and whether it will ultimately affect the consumption behavior of these online users and what effect it has on purchase intentions. The research method is to use an online questionnaire. And the tools we were used is warp PLS. The result are, livestreaming dimensions have positive effect on two kind of behavior that we research in this paper, such as information task fit and visual effect. although using livestreaming as a media to promoting goods in online marketplace in indonesia case still a new things and could bring some harmful inheritance effect.
Keywords: livestreaming dimensions, gen z, electronic social commerce</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.unnes.ac.id/journals/baej/article/view/4375</dc:identifier>
	<dc:identifier>10.15294/baej.v5i1.4375</dc:identifier>
	<dc:source xml:lang="en">Business and Accounting Education Journal; Vol. 5 No. 1 (2024): Business and Accounting Education Journal; 1-7</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v5i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/baej/article/view/4375/411</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Business and Accounting Education Journal</dc:rights>
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