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Pengaruh Kredit Usaha Rakyat (KUR), Total Aset, Jumlah Tenaga Kerja, Biaya Pemasaran Dan Lokasi Usaha Terhadap Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Ekonomi Kreatif di Kota Semarang

Business and Accounting Education Journal · Vol. 1 No. 3 (2020) · pp. 247–257

DOI
10.15294/baej.v1i3.45659
ISSN
2723-4487, 2723-4495
Published
2020-12-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Micro Small and Medium Enterprises (MSMEs) is one solution of theeconomic system that is not alike at all global impact that hit the world including one of them is creative economy-based MSMEs in Semarang City. The purpose of this study is to determine whether there is influence of people's business credit, total assets, the amount of labor, marketing costs and location of business to revenue-based MSMEs creative economy in the city of Semarang.The population in this study is all MSMEs in Semarang City as much as 7015. The sample of this study was taken above the suggestion of sampling from Roscue that is minimalubs 60 respondents. Data method using questionnaire. The method used is descriptive statistics and multiple linear regression.The results showed that: (1) the variable of People's Business Credit (KUR), total assets, total labor and marketing costs partially affect MSME income, (2) business location partially has no effect on MSME income, (3) simultaneously People's Business Credit (KUR), total assets, number of workers, marketing costs and business location affect the income of MSMEs.

Collaboration network of the authors

40 authors · 51 co-authorship links · showing the 40 most connected

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Co-authorOrganisationJoint articles
Nurdian SusilowatiAffiliation unknown9
Puji Novita SariAffiliation unknown3
Nurul HayatiAffiliation unknown2
Agus WahyudinAffiliation unknown2
Arif SantosoAffiliation unknown1
Sari LestariAffiliation unknown1
Galang Rahadian PrabowoAffiliation unknown1
Henny MurtiniAffiliation unknown1
Linda AgustinaAffiliation unknown1
Aditya HernawanAffiliation unknown1
Aji KridawanAffiliation unknown1
Yacoeb Triandy HudoyoAffiliation unknown1
Eko Adi SaputroAffiliation unknown1
Pristiani PristianiAffiliation unknown1
Elyana Ayu SorayaAffiliation unknown1
Thiara FitriyaniAffiliation unknown1
Ina Sarah NormalitaAffiliation unknown1
Sri Wahyuni HadiningtiyasAffiliation unknown1
Aditya Nanda YuliantoAffiliation unknown1
Hana Sholekha SubagyaAffiliation unknown1
Abdul LatifAffiliation unknown1
Yuli UtantoAffiliation unknown1
Aizzatin AizzatinAffiliation unknown1
Fakhruddin FakhruddinAffiliation unknown1
Anang YuniyantoAffiliation unknown1
Ita AstariniAffiliation unknown1
Amrina Bastian RahmahAffiliation unknown1
Oky Estiana PutriAffiliation unknown1
Khaeriyah KhaeriyahAffiliation unknown1
Catur Tias PamungkasAffiliation unknown1
Eva OktafikasariAffiliation unknown1
Rina NurfauziyahAffiliation unknown1
Farah SaufikaAffiliation unknown1
Lailatus Sa’adahAffiliation unknown1
Nur Nirmala SagitaAffiliation unknown1
Nur AzimmahAffiliation unknown1
Ika Asri MulyoAffiliation unknown1
Satsya Yoga BaswaraAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Kredit Usaha Rakyat (KUR), Total Aset, Jumlah Tenaga Kerja, Biaya Pemasaran Dan Lokasi Usaha Terhadap Pendapatan Usaha Mikro Kecil dan Menengah (UMKM) Berbasis Ekonomi Kreatif di Kota Semarang</dc:title>
	<dc:creator>Meilinda, Devi</dc:creator>
	<dc:creator>Mahmud, Amir</dc:creator>
	<dc:description xml:lang="en-US">Micro Small and Medium Enterprises (MSMEs) is one solution of theeconomic system that is not alike at all global impact that hit the world including one of them is creative economy-based MSMEs in Semarang City. The purpose of this study is to determine whether there is influence of people's business credit, total assets, the amount of labor, marketing costs and location of business to revenue-based MSMEs creative economy in the city of Semarang.The population in this study is all MSMEs in Semarang City as much as 7015. The sample of this study was taken above the suggestion of sampling from Roscue that is minimalubs 60 respondents. Data method using questionnaire. The method used is descriptive statistics and multiple linear regression.The results showed that: (1) the variable of People's Business Credit (KUR), total assets, total labor and marketing costs partially affect MSME income, (2) business location partially has no effect on MSME income, (3) simultaneously People's Business Credit (KUR), total assets, number of workers, marketing costs and business location affect the income of MSMEs.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2020-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/45659</dc:identifier>
	<dc:identifier>10.15294/baej.v1i3.45659</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 1 No 3 (2020): Vol 1 No 3 (2020): Business and Accounting Education Journal; 247-257</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v1i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/45659/18489</dc:relation>
	<dc:relation>10.15294/baej.v1i3.45659.g18489</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>