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Apakah Kualitas Produk dan Lokasi Usaha Berpengaruh terhadap Keputusan Pembelian Konsumen pada UMKM Bidang Kuliner?

Business and Accounting Education Journal · Vol. 2 No. 3 (2021) · pp. 244–251

DOI
10.15294/baej.v2i3.55828
ISSN
2723-4487, 2723-4495
Published
2021-12-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The purpose of this study was to analyze whether product quality and location in the Culinary Sector UKM in Simbang District, Maros Regency, influenced consumer purchasing decisions. This research includes quantitative descriptive research. The population in this study were 3,939 residents of Simbang District aged 20 to 39 years who were registered at the BPS Maros Regency, and samples were taken from 97 culinary business consumers in six villages in Simbang District. Data were collected by questionnaire. Data were analyzed by descriptive statistical analysis and multiple linear regression. The results showed that (1) product quality had a positive and significant effect on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency, (2) business location had a positive and significant impact on consumer purchasing decisions on the Culinary Sector MSMEs in Simbang District, Maros Regency, (3) product quality and business location together have a positive and significant impact on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency.

Collaboration network of the authors

40 authors · 76 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Hasanuddin University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muhammad HasanAffiliation unknown2
M. JusriAffiliation unknown2
Rezhi EffendiAffiliation unknown1
Wa Ode PilianaUniversitas Halu Oleo1
Supriyadi SupriyadiAffiliation unknown1
Rimba HamidUniversitas Halu Oleo1
Jamili JamiliAffiliation unknown1
Erniwati ErniwatiUniversitas Halu Oleo1
Rosliana EsoUniversitas Halu Oleo1
Agus TrisnawatiUniversitas Halu Oleo1
ABDUL KARIMAffiliation unknown1
M Maulana Kurnia PratamaAffiliation unknown1
Sumiati TahirAffiliation unknown1
Muhammad Ilyas Tamrin. TAffiliation unknown1
Riana MulthazamAffiliation unknown1
Marhawati MarhawatiAffiliation unknown1
Muh. Ihsan SaidAffiliation unknown1
Syamsu RijalAffiliation unknown1
Nur AnaAffiliation unknown1
Muhammad DinarAffiliation unknown1
Rahmatullah RahmatullahAffiliation unknown1
Jenny GreselaAffiliation unknown1
Tuti SupatminingsihAffiliation unknown1
Inanna InannaAffiliation unknown1
Suwito Eko PramonoAffiliation unknown1
Maman RachmanAffiliation unknown1
Muhsinul IhsanAffiliation unknown1
Afrian ZulkarnaenAffiliation unknown1
Emeliya Sukma Dara DamanikAffiliation unknown1
Rora Rizky WandiniAffiliation unknown1
Muhammad IqbalHasanuddin University1
Syandri SabanAffiliation unknown1
Ridwan RidwanHasanuddin University1
Moses Glorino Rumambo PandinAffiliation unknown1
Hunaepi HunaepiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Apakah Kualitas Produk dan Lokasi Usaha Berpengaruh terhadap Keputusan Pembelian Konsumen pada UMKM Bidang Kuliner?</dc:title>
	<dc:creator>asmi, asmi</dc:creator>
	<dc:creator>Ahmad, Muhammad Ihsan Said</dc:creator>
	<dc:creator>Nurdiana, Nurdiana</dc:creator>
	<dc:creator>Mustari, Mustari</dc:creator>
	<dc:creator>Tahir, Thamrin</dc:creator>
	<dc:description xml:lang="en-US">The purpose of this study was to analyze whether product quality and location in the Culinary Sector UKM in Simbang District, Maros Regency, influenced consumer purchasing decisions. This research includes quantitative descriptive research. The population in this study were 3,939 residents of Simbang District aged 20 to 39 years who were registered at the BPS Maros Regency, and samples were taken from 97 culinary business consumers in six villages in Simbang District. Data were collected by questionnaire. Data were analyzed by descriptive statistical analysis and multiple linear regression. The results showed that (1) product quality had a positive and significant effect on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency, (2) business location had a positive and significant impact on consumer purchasing decisions on the Culinary Sector MSMEs in Simbang District, Maros Regency, (3) product quality and business location together have a positive and significant impact on consumer purchasing decisions in the Culinary Sector MSMEs in Simbang District, Maros Regency.
&amp;nbsp;</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/55828</dc:identifier>
	<dc:identifier>10.15294/baej.v2i3.55828</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 2 No 3 (2021): Business and Accounting Education Journal; 244 - 251</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v2i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/55828/21374</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>