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Pengaruh Inovasi Produk, Tenaga Kerja, dan Pemasaran terhadap Perkembangan UMKM Kerajinan di Kecamatan Purwanegara Banjarnegara

Business and Accounting Education Journal · Vol. 3 No. 1 (2022) · pp. 83–91

DOI
10.15294/baej.v3i1.59271
ISSN
2723-4487, 2723-4495
Published
2022-04-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to examine the effect of product innovation, labor, and marketing on the development of handicraft SMEs in Purwanegara District, Banjarnegara Regency. This quantitative study has a population of small and medium enterprises in handicrafts in Purwanegara District, Banjarnegara Regency, amounting to 75 entrepreneurs with a sample of 45 entrepreneurs. Data were collected by questionnaire and analyzed by descriptive analysis and multiple regression. The results of the study show that there is a positive influence of product innovation, labor, and marketing together on the development of handicraft SMEs. Product and labor innovation have a positive effect on the development of handicraft SMEs, while marketing does not have a positive effect on the development of handicraft SMEs.

Collaboration network of the authors

40 authors · 58 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Sebelas Maret University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Wulan Suci RachmadaniAffiliation unknown2
Bunyamin BunyaminState University of Semarang1
Margareta RahayuningsihAffiliation unknown1
Danang Dwi SaputroAffiliation unknown1
Dadan BudiansyahAffiliation unknown1
Widi WidayatAffiliation unknown1
Klara Gendis PuspaningrumAffiliation unknown1
Windi Indah TrimiarsihAffiliation unknown1
Panca WarniAffiliation unknown1
Jarot Tri Bowo SantosoAffiliation unknown1
Kurnia Sari Dwi PradaniAffiliation unknown1
Edy SuryantoSebelas Maret University1
Nina OktarinaAffiliation unknown1
Rusdarti RusdartiAffiliation unknown1
Ichdah Ayu SavitriAffiliation unknown1
Sucihatiningsih DWP Sucihatiningsih DWPAffiliation unknown1
Agung YuliantoAffiliation unknown1
Siti Fiki IkmahAffiliation unknown1
Rofiul MuayatiAffiliation unknown1
Lyna LatifahAffiliation unknown1
Khoirun NafisahAffiliation unknown1
I’ana UmmaAffiliation unknown1
Khoirun NisaAffiliation unknown1
Anggun Retha ArmaniAffiliation unknown1
Ahmad Tri AtmajaAffiliation unknown1
Rizki Widya NugrahiniAffiliation unknown1
Adelina CitradewiAffiliation unknown1
Rizki ZaelaniAffiliation unknown1
Rokhimah RokhimahAffiliation unknown1
Zenni PuspitasariAffiliation unknown1
Bintan RoisahAffiliation unknown1
Lisa IndriyaniAffiliation unknown1
Anisa Fitni AstitiAffiliation unknown1
Nadin Kalista PratanaAffiliation unknown1
Prapliyati PrapliyatiAffiliation unknown1
Heni KuswantiAffiliation unknown1
Whan Azizah AfifaAffiliation unknown1
Dwi Puji AstutiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/baej/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Pengaruh Inovasi Produk, Tenaga Kerja, dan Pemasaran terhadap Perkembangan UMKM Kerajinan di Kecamatan Purwanegara Banjarnegara</dc:title>
	<dc:creator>Aldina, Rima Puri</dc:creator>
	<dc:creator>Margunani, Margunani</dc:creator>
	<dc:description xml:lang="en-US">This study aims to examine the effect of product innovation, labor, and marketing on the development of handicraft SMEs in Purwanegara District, Banjarnegara Regency. This quantitative study has a population of small and medium enterprises in handicrafts in Purwanegara District, Banjarnegara Regency, amounting to 75 entrepreneurs with a sample of 45 entrepreneurs. Data were collected by questionnaire and analyzed by descriptive analysis and multiple regression. The results of the study show that there is a positive influence of product innovation, labor, and marketing together on the development of handicraft SMEs. Product and labor innovation have a positive effect on the development of handicraft SMEs, while marketing does not have a positive effect on the development of handicraft SMEs.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2022-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/baej/article/view/59271</dc:identifier>
	<dc:identifier>10.15294/baej.v3i1.59271</dc:identifier>
	<dc:source xml:lang="en-US">Business and Accounting Education Journal; Vol 3 No 1 (2022): Business and Accounting Education Journal; 83 - 91</dc:source>
	<dc:source>2723-4487</dc:source>
	<dc:source>2723-4495</dc:source>
	<dc:source>10.15294/baej.v3i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/baej/article/view/59271/22380</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Business and Accounting Education Journal</dc:rights>
</oai_dc:dc>