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The Impact of Gamification in User Interfaces on User Experience and Retention: An Empirical Study

Catharsis · Vol. 13 No. 1 (2024) · pp. 1–8

ISSN
2502-4531, 2252-6900
Published
2024-06-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study investigates the influence of gamification features in UI design on UX and user retention in mobile applications. This experimental research compares two user groups (with and without gamification) using questionnaires that assess UX and user retention, with purposive sampling, and data analysis using descriptive techniques, normality tests, and difference tests. The findings reveal that gamification in mobile app UIs significantly enhances UX and user retention. Key gamification features, such as challenges, achievements, leaderboards, interactive feedback, and social integration, positively impact usability, motivation, satisfaction, and user recommendations. Users in the gamified group reported higher ease of use, engagement, and satisfaction, leading to longer retention periods. This study reveals significant findings that integrating gamification elements into application design can enhance user satisfaction and loyalty, as well as encourage further research in the context of mobile application gamification.

Collaboration network of the authors

40 authors · 94 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Sebelas Maret University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Syakir SyakirAffiliation unknown7
Agus CahyonoAffiliation unknown3
Kemal Budi MulyonoAffiliation unknown2
Widya Hary CahyatiAffiliation unknown2
Margareta RahayuningsihAffiliation unknown2
Muh Fakhrihun NaamAffiliation unknown2
Achmad ZairinAffiliation unknown2
Retnoningrum HidayahAffiliation unknown2
Arif FiyantoAffiliation unknown2
Rahina NugrahaniState University of Semarang2
Adhytia RizkyhimawanAffiliation unknown2
Syahrul Syah SinagaAffiliation unknown2
Udi UtomoAffiliation unknown2
Dwi Wahyuni KurniawatiAffiliation unknown1
Regina Marsha NathanielaAffiliation unknown1
Annisa Putri SalsabilaAffiliation unknown1
Sultan Aulia RahmatAffiliation unknown1
Ratna Dewi KusumaningtyasAffiliation unknown1
Widowati WidowatiAffiliation unknown1
Martanto Setyo HusodoAffiliation unknown1
Dwi Budi HartoAffiliation unknown1
Abdul MaskurAffiliation unknown1
Farah AfrianiAffiliation unknown1
Larasati SetyaningrumAffiliation unknown1
Muhammad ZulmiAffiliation unknown1
Krisno FebriyantoAffiliation unknown1
Reza KhatamiAffiliation unknown1
Nadia Sigi PrameswariAffiliation unknown1
Rahman AthianAffiliation unknown1
Abdul AzizSebelas Maret University1
Vika AfriliyaniAffiliation unknown1
Rossalia Reza TrisnawatiAffiliation unknown1
Suharto SuhartoAffiliation unknown1
Metha BertinaAffiliation unknown1
Prima Suci LestariAffiliation unknown1
Suharto SAffiliation unknown1
Slamet HaryonoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/catharsis/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Impact of Gamification in User Interfaces on User Experience and Retention: An Empirical Study</dc:title>
	<dc:creator xml:lang="en">Widagdo, Pratama</dc:creator>
	<dc:creator xml:lang="en">Wandah Wibawanto</dc:creator>
	<dc:creator xml:lang="en">Eko Sugiarto</dc:creator>
	<dc:description xml:lang="en">This study investigates the influence of gamification features in UI design on UX and user retention in mobile applications. This experimental research compares two user groups (with and without gamification) using questionnaires that assess UX and user retention, with purposive sampling, and data analysis using descriptive techniques, normality tests, and difference tests. The findings reveal that gamification in mobile app UIs significantly enhances UX and user retention. Key gamification features, such as challenges, achievements, leaderboards, interactive feedback, and social integration, positively impact usability, motivation, satisfaction, and user recommendations. Users in the gamified group reported higher ease of use, engagement, and satisfaction, leading to longer retention periods. This study reveals significant findings that integrating gamification elements into application design can enhance user satisfaction and loyalty, as well as encourage further research in the context of mobile application gamification.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/catharsis/article/view/6927</dc:identifier>
	<dc:source xml:lang="en">Catharsis; Vol. 13 No. 1 (2024): June  2024; 1-8</dc:source>
	<dc:source>2502-4531</dc:source>
	<dc:source>2252-6900</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/catharsis/article/view/6927/539</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Catharsis</dc:rights>
</oai_dc:dc>