Melola Discovery

← Melola Discovery

Journal

Analysis of Instagram Content Design for the Visual Promotion of Kopi Bengkong, a Micro, Small, and Medium Enterprise Coffee Product

Catharsis · Vol. 13 No. 1 (2024) · pp. 92–105

ISSN
2502-4531, 2252-6900
Published
2024-06-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The rapid advancement of technology, particularly in information and communication technology (ICT), has significantly impacted various aspects of human life, including economic development. This shift has influenced global marketing trends, transitioning from conventional (offline) to digital (online) marketing. Digital marketing empowers potential buyers to access product information and conduct transactions online. This study aims to analyze how visual content design on Instagram can be utilized as an effective promotional medium for Kopi Bengkong, a local coffee product. This research employs a qualitative content analysis approach, focusing on the visual content components posted on the Instagram account @bengkong_coffee. Data collection methods include document study, literature review, and virtual observation. The findings indicate that creative and engaging visual content on Instagram can enhance brand awareness and audience engagement, thereby expanding the market reach for local coffee products.

Keywords

Collaboration network of the authors

40 authors · 104 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Sebelas Maret University
  • State University of Jakarta
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Syakir SyakirAffiliation unknown7
Wandah WibawantoAffiliation unknown5
Agus CahyonoAffiliation unknown3
Kemal Budi MulyonoAffiliation unknown2
Muh Fakhrihun NaamAffiliation unknown2
Achmad ZairinAffiliation unknown2
Retnoningrum HidayahAffiliation unknown2
Arif FiyantoAffiliation unknown2
Rahina NugrahaniState University of Semarang2
Dwi Wahyuni KurniawatiAffiliation unknown1
Muhammad ZulmiAffiliation unknown1
Reza KhatamiAffiliation unknown1
Abdul AzizSebelas Maret University1
Adhytia RizkyhimawanAffiliation unknown1
Pratama WidagdoAffiliation unknown1
Rossalia Reza TrisnawatiAffiliation unknown1
Syahrul Syah SinagaAffiliation unknown1
Udi UtomoAffiliation unknown1
Prima Suci LestariAffiliation unknown1
Suharto SAffiliation unknown1
Slamet HaryonoAffiliation unknown1
Widodo WidodoState University of Jakarta1
Malarsih MalarsihAffiliation unknown1
Frizia Nuary Novalia Frizia Nuary NovaliaAffiliation unknown1
Mardina RahayuAffiliation unknown1
Bangkit SanjayaAffiliation unknown1
Annisa' Ayu FirmadhaniAffiliation unknown1
Anindya Saskia HanifaratriAffiliation unknown1
Anung GunartoAffiliation unknown1
Muhammad Rijalul Azka ArifinAffiliation unknown1
Sarpani SarpaniAffiliation unknown1
Adinda Surya AdiAffiliation unknown1
Triyanto TriyantoAffiliation unknown1
Ita YulaidaAffiliation unknown1
Yuli Tri AstutiAffiliation unknown1
Imran - ImranAffiliation unknown1
Deva MarsianaAffiliation unknown1
Nengah WidiasariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/catharsis/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Analysis of Instagram Content Design for the Visual Promotion of Kopi Bengkong, a Micro, Small, and Medium Enterprise Coffee Product</dc:title>
	<dc:creator xml:lang="en">Afriliyani, Vika</dc:creator>
	<dc:creator xml:lang="en">Eko Sugiarto</dc:creator>
	<dc:subject xml:lang="en">Digital Marketing, Visual Content, Instagram</dc:subject>
	<dc:description xml:lang="en">The rapid advancement of technology, particularly in information and communication technology (ICT), has significantly impacted various aspects of human life, including economic development. This shift has influenced global marketing trends, transitioning from conventional (offline) to digital (online) marketing. Digital marketing empowers potential buyers to access product information and conduct transactions online. This study aims to analyze how visual content design on Instagram can be utilized as an effective promotional medium for Kopi Bengkong, a local coffee product. This research employs a qualitative content analysis approach, focusing on the visual content components posted on the Instagram account @bengkong_coffee. Data collection methods include document study, literature review, and virtual observation. The findings indicate that creative and engaging visual content on Instagram can enhance brand awareness and audience engagement, thereby expanding the market reach for local coffee products.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-06-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/catharsis/article/view/12548</dc:identifier>
	<dc:source xml:lang="en">Catharsis; Vol. 13 No. 1 (2024): June  2024; 92-105</dc:source>
	<dc:source>2502-4531</dc:source>
	<dc:source>2252-6900</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/catharsis/article/view/12548/1323</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Catharsis</dc:rights>
</oai_dc:dc>