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Development Strategies for Tourism Destinations in Semarang Old Town

Economics Development Analysis Journal · Vol. 10 No. 1 (2021) · pp. 105–122

DOI
10.15294/edaj.v10i1.41405
ISSN
2252-6560
Published
2021-03-25
Publisher
Economics Development Department, Universitas Negeri Semarang, Indonesia
Language
eng

Abstract

This study aims to analyze the priority strategies for developing tourism destinations in SemarangOld Town Area. This study was designed using a qualitative descriptive research method. The dataused in this study were primary and secondary data. The data collection techniques were throughinterviews, observation, documentation study, and AHP questionnaires. The data validitytechnique used in this study also used data triangulation technique, namely triangulation of sourcesand techniques. The analysis technique used in this study was to use Analysis Hierarchy Process(AHP) scheme to find an analysis of the criteria priority order from the strategies in developingtourism destinations in Semarang Old Town Area. The research results show that based on theresults of AHP analysis, the most prioritized criteria in the development strategy of tourismdestination in Semarang Old Town Area is tourism policies, followed by service criteria forvisitors in the second position, and tourism marketing criteria for the last priority. The last prioritycriterion is tourism marketing. Meanwhile, the result analysis on all alternatives shows that the firstpriority alternative is transportation control. The second priority alternative is providing a sense ofsecurity and comfort for visitors. Meanwhile, the last priority of all alternatives is the ease oflicensing to sell.

Collaboration network of the authors

40 authors · 88 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Sumatera Utara
  • Universitas Media Nusantara Citra
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
R Benny RiyantoAffiliation unknown3
Edi KurniawanUniversitas Sumatera Utara3
Widiyanto WidiyantoAffiliation unknown3
Shanty OktaviliaAffiliation unknown3
Etty SoesilowatiAffiliation unknown2
Etty Puji LestariAffiliation unknown2
Talitha WidiatningrumAffiliation unknown2
Arief YuliantoUniversitas Media Nusantara Citra2
Fauzul AdzimAffiliation unknown2
Eko HandoyoAffiliation unknown2
Amin PujiatiAffiliation unknown2
Kardoyo KardoyoAffiliation unknown2
Moh Yasir AlimiAffiliation unknown2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Nana Kariada Tri MartutiState University of Semarang1
Margareta RahayuningsihAffiliation unknown1
S MartonoAffiliation unknown1
Herlin PujiartiAffiliation unknown1
Aldias BahatmakaAffiliation unknown1
Markus DiantoroAffiliation unknown1
Prihatini RetnaningsihAffiliation unknown1
Aji Prasetya WibawaAffiliation unknown1
Mutiara KiranawatiAffiliation unknown1
Lukluk Ul MuyassarohAffiliation unknown1
Andryan SetyadharmaAffiliation unknown1
Dini Mellinda KrisnawatiAffiliation unknown1
Said Nur OctaviantoAffiliation unknown1
Khafid IsmailAffiliation unknown1
Arum Kartika WulandariAffiliation unknown1
Ulya HimawatiAffiliation unknown1
Murtaziqotul KhoirohAffiliation unknown1
Lukmanul HakimAffiliation unknown1
Rizka ApiatunAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/edaj/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Development Strategies for Tourism Destinations in Semarang Old Town</dc:title>
	<dc:creator>Ginanjar, Retno</dc:creator>
	<dc:creator>Prajanti, Sucihatiningsih Dian Wisika</dc:creator>
	<dc:description xml:lang="en-US">This study aims to analyze the priority strategies for developing tourism destinations in SemarangOld Town Area. This study was designed using a qualitative descriptive research method. The dataused in this study were primary and secondary data. The data collection techniques were throughinterviews, observation, documentation study, and AHP questionnaires. The data validitytechnique used in this study also used data triangulation technique, namely triangulation of sourcesand techniques. The analysis technique used in this study was to use Analysis Hierarchy Process(AHP) scheme to find an analysis of the criteria priority order from the strategies in developingtourism destinations in Semarang Old Town Area. The research results show that based on theresults of AHP analysis, the most prioritized criteria in the development strategy of tourismdestination in Semarang Old Town Area is tourism policies, followed by service criteria forvisitors in the second position, and tourism marketing criteria for the last priority. The last prioritycriterion is tourism marketing. Meanwhile, the result analysis on all alternatives shows that the firstpriority alternative is transportation control. The second priority alternative is providing a sense ofsecurity and comfort for visitors. Meanwhile, the last priority of all alternatives is the ease oflicensing to sell.</dc:description>
	<dc:publisher xml:lang="en-US">Economics Development Department, Universitas Negeri Semarang, Indonesia</dc:publisher>
	<dc:date>2021-03-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/edaj/article/view/41405</dc:identifier>
	<dc:identifier>10.15294/edaj.v10i1.41405</dc:identifier>
	<dc:source xml:lang="en-US">Economics Development Analysis Journal; Vol 10 No 1 (2021): Economics Development Analysis Journal; 105-122</dc:source>
	<dc:source>2252-6560</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/edaj/article/view/41405/18652</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Economics Development Analysis Journal</dc:rights>
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