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Effect of Intensity of Accessing Internet, Sales Promotion, and Positive Emotions on Impulsive Buying

Economic Education Analysis Journal · Vol. 10 No. 2 (2021) · pp. 285–297

DOI
10.15294/eeaj.v10i2.46692
ISSN
2502-356X, 2252-6544
Published
2021-05-31
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aimed to analyze the effect of internet access intensity, sales promotion, and positive emotions on impulsive buying in the marketplace. The research approach used a quantitative approach. The population in this study were students of Universitas Negeri Semarang, Class of 2016-2019. The number of samples in this study was 385 respondents who were calculated by using the infinite population slovin formula. The sampling technique used accidental sampling. The method of collecting data used a questionnaire. The results of this study indicated that there was an effect of the intensity of accessing the internet on impulsive buying, giving a partial effect of 4.93%. Sales promotion on impulsive buying had a partial effect of 7.40%. Positive emotions towards impulsive buying gave a partial contribution of 2.31%. There was an effect of the intensity of accessing the internet, sales promotion, and positive emotions on impulsive buying, giving a simultaneous effect of 37.2%. The suggestion of this research is that students are expected to make better use of their time so that they are not wasted just to access the marketplace, do shopping planning, prioritize needs rather than wants.

Collaboration network of the authors

22 authors · 29 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Raharja
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ahmad NurkhinAffiliation unknown2
Nina FarlianaAffiliation unknown1
Indri MurniawatyAffiliation unknown1
Hanif HardiantoAffiliation unknown1
KusumantoroAffiliation unknown1
Nur AzizahUniversitas Raharja1
Rifalatul UmiAffiliation unknown1
Amalika AkmalaAffiliation unknown1
Kartika NovitasariAffiliation unknown1
Luthfatul AmaliaAffiliation unknown1
Elly AnggraeniAffiliation unknown1
Haniyah SafitriAffiliation unknown1
Sinta FigianiAffiliation unknown1
Choirus SolichahAffiliation unknown1
Ulfa Uswatun HasanahAffiliation unknown1
Ayun RomadloniyahAffiliation unknown1
Ikmal KholisAffiliation unknown1
Rahmawati AriniAffiliation unknown1
Kusumantoro KusumantoroAffiliation unknown1
Teguh Hardi Raharjo RaharjoAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/eeaj/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Effect of Intensity of Accessing Internet, Sales Promotion, and Positive Emotions on Impulsive Buying</dc:title>
	<dc:creator>Tirtaning, Kinanti Sekar</dc:creator>
	<dc:creator>Setiaji, Khasan</dc:creator>
	<dc:description xml:lang="en-US">This study aimed to analyze the effect of internet access intensity, sales promotion, and positive emotions on impulsive buying in the marketplace. The research approach used a quantitative approach. The population in this study were students of Universitas Negeri Semarang, Class of 2016-2019. The number of samples in this study was 385 respondents who were calculated by using the infinite population slovin formula. The sampling technique used accidental sampling. The method of collecting data used a questionnaire. The results of this study indicated that there was an effect of the intensity of accessing the internet on impulsive buying, giving a partial effect of 4.93%. Sales promotion on impulsive buying had a partial effect of 7.40%. Positive emotions towards impulsive buying gave a partial contribution of 2.31%. There was an effect of the intensity of accessing the internet, sales promotion, and positive emotions on impulsive buying, giving a simultaneous effect of 37.2%. The suggestion of this research is that students are expected to make better use of their time so that they are not wasted just to access the marketplace, do shopping planning, prioritize needs rather than wants.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/eeaj/article/view/46692</dc:identifier>
	<dc:identifier>10.15294/eeaj.v10i2.46692</dc:identifier>
	<dc:source xml:lang="en-US">Economic Education Analysis Journal; Vol 10 No 2 (2021): Economic Education Analysis Journal; 285-297</dc:source>
	<dc:source>2502-356X</dc:source>
	<dc:source>2252-6544</dc:source>
	<dc:source>10.15294/eeaj.v10i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/eeaj/article/view/46692/19290</dc:relation>
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