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SPEECH ACT AND GRICE’S MAXIMS NON OBSERVANCEIN HER WORLD MAGAZINE ADVERTISEMENTS

English Education Journal · Vol. 6 No. 2 (2017) · pp. 25–32

ISSN
2087-0108, 2502-4566
Published
2017-02-26
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This research is aimed to analyze the implied meaning inside the elements of advertisement based on Austin’s Speech Act Theory and Non-Observance of Grice’s maxims, and their effects to the readers. The sample of the research are 12 advertisements of ‘her world’ magazine Singapore in edition of December 2013 and 22 participants of the Perlocutionary Act Survey. The analysis results of the advertisements based on Speech Act and Non Observance of Grice’s Maxims were used to arrange survey questionnaires. Surveys for Perlocutionary Act were conducted using sets of questionnaire to seek for reader’s perception towards the advertiser's intentions and the degree of interest of the participants would be in buying the products. The Result Summary of Q1 of the Survey shows that the participant’s recognition towards the Literal Meaning of the advertisement is bigger than that of the Implied Meaning. This is relevant with the result of Q2, the degree of the Participants’ Interest would be in Buying the Products, since Somewhat Interested is the biggest answer. The relationship among Q1 and Q2 explains how perlocutionary act of the advertisements help English ads successfully achieve effect among participants.

Collaboration network of the authors

34 authors · 66 co-authorship links

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Co-authorOrganisationJoint articles
Mursid SalehAffiliation unknown4
Dwi RukminiAffiliation unknown3
Rudi HartonoAffiliation unknown2
Fatona SurayaAffiliation unknown1
Sri WahyuningsihAffiliation unknown1
Rochyani LestiyanawatiAffiliation unknown1
Dwi Anggani Linggar BharatiAffiliation unknown1
Daning Desy ArtyaniAffiliation unknown1
Arina Hafadhotul HusnaAffiliation unknown1
Melawati AnggrayaniAffiliation unknown1
Djoko SutopoAffiliation unknown1
Bambang Ruby SugiartoAffiliation unknown1
Masfa MaizaAffiliation unknown1
Ima Fitriana RosyidahAffiliation unknown1
Betari Irma GhasaniAffiliation unknown1
Hanny Anisatu SuriyaAffiliation unknown1
Ahmad MubaisAffiliation unknown1
Khomsa BintanaAffiliation unknown1
IGede Arga AnggaraAffiliation unknown1
Teguh KasprabowoAffiliation unknown1
DwiAnggani Linggar BharatiAffiliation unknown1
Retno TrihandayaniAffiliation unknown1
Pasca KalisaAffiliation unknown1
Dwi Indah Mutiara SariAffiliation unknown1
Putri AnggraeniAffiliation unknown1
Januarius MujiyantoAffiliation unknown1
Alief Noor FaridaAffiliation unknown1
Anggie FebriyanaAffiliation unknown1
Retmono -Affiliation unknown1
Didik Rinan SumektoAffiliation unknown1
Nur ZaidaAffiliation unknown1
Yoga PrihatinAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/eej/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">SPEECH ACT AND GRICE’S MAXIMS NON OBSERVANCEIN HER WORLD MAGAZINE ADVERTISEMENTS</dc:title>
	<dc:creator>Riyanti, R Ririn</dc:creator>
	<dc:creator>Sofwan, Ahmad</dc:creator>
	<dc:description xml:lang="en-US">



This research is aimed to analyze the implied meaning inside the elements of advertisement based on Austin’s Speech Act Theory and Non-Observance of Grice’s maxims, and their effects to the readers. The sample of the research are 12 advertisements of ‘her world’ magazine Singapore in edition of December 2013 and 22 participants of the Perlocutionary Act Survey. The analysis results of the advertisements based on Speech Act and Non Observance of Grice’s Maxims were used to arrange survey questionnaires. Surveys for Perlocutionary Act were conducted using sets of questionnaire to seek for reader’s perception towards the advertiser's intentions and the degree of interest of the participants would be in buying the products. The Result Summary of&amp;nbsp; Q1 of the Survey shows that the participant’s recognition towards the Literal Meaning of the advertisement is bigger than that of the Implied Meaning. This is relevant with the result of Q2, the degree of the Participants’ Interest would be in Buying the Products, since Somewhat Interested is the biggest&amp;nbsp; answer. The relationship among Q1 and Q2 explains how perlocutionary act of the advertisements help English ads successfully achieve effect among participants.



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	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2017-02-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
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	<dc:identifier>https://journal.unnes.ac.id/sju/eej/article/view/13054</dc:identifier>
	<dc:source xml:lang="en-US">English Education Journal; Vol 6 No 2 (2016); 25-32</dc:source>
	<dc:source>2087-0108</dc:source>
	<dc:source>2502-4566</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/eej/article/view/13054/7142</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 English Education Journal</dc:rights>
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