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the Effect of One-Way Street Policy Towards the Income of MSME Sector

Efficient: Indonesian Journal of Development Economics · Vol. 2 No. 1 (2019) · pp. 331–340

DOI
10.15294/efficient.v2i1.28399
ISSN
2655-318X, 2655-6197
Published
2019-01-24
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The aims of this study was to analyze the effect of implementation of one-way street policy towards the income and to find out how the MSME (Micro, Small and Medium Enterprise) strategy in MH Thamrin-Gajah Mada street. The method that was used in this research was percentage description, with data analysis tools Paired Samples T-Test and SWOT analysis. Data is collected through observation, interviews and documentation. The results of this study showed that (1) the value of paired t test for the average income of business actor in goods sector has decreased by 34%, then for service businesses has decreased by 40%. (2) The results of SWOT analysis explained that the direction strategy of MSME sector development was in growth and development phase with IFE (Internal Factor Evaluation) scores = 2.86 and EFE (External Factor Evaluation) = 3.07, so the development strategy of MSME sector is development business in another place, business coaching by related agencies, business innovation, creating promotions by using social media, training, maintaining product selling prices, and coordination between agencies related to the business actor. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan kebijakan satu arah jalan terhadap pendapatan dan untuk mengetahui bagaimana strategi UMKM (Usaha Mikro, Kecil dan Menengah) di jalan MH Thamrin-Gajah Mada. Metode yang digunakan dalam penelitian ini adalah deskripsi persentase, dengan alat analisis data Paired Samples T-Test dan analisis SWOT. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa (1) nilai paired t test untuk pendapatan rata-rata pelaku usaha di sektor barang mengalami penurunan sebesar 34%, maka untuk bisnis jasa mengalami penurunan sebesar 40%. (2) Hasil analisis SWOT menjelaskan bahwa arah strategi pengembangan sektor UMKM adalah pada fase pertumbuhan dan perkembangan dengan skor IFE (Evaluasi Faktor Internal) = 2,86 dan EFE (Evaluasi Faktor Eksternal) = 3,07, sehingga strategi pengembangan sektor UMKM adalah pengembangan bisnis di tempat lain, pembinaan bisnis oleh agen terkait, inovasi bisnis, membuat promosi dengan menggunakan media sosial, pelatihan, menjaga harga jual produk, dan koordinasi antara agen terkait dengan pelaku bisnis.

Collaboration network of the authors

40 authors · 81 co-authorship links · 1 across different organisations · showing the 40 most connected

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  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Grace Natalia MarpaungAffiliation unknown2
Yozi Aulia RahmanAffiliation unknown2
Joko WidodoAffiliation unknown2
Eva BanowatiAffiliation unknown2
Thriwaty ArsalAffiliation unknown2
Agung Yudhi PramonoAffiliation unknown1
Gita Yuliantina ParameswariAffiliation unknown1
Assafrul Ali AdhimAffiliation unknown1
Rizki NafisaAffiliation unknown1
Tania WicaksanaAffiliation unknown1
Yustiko Arvan Gilang PangestuAffiliation unknown1
Makbuludin MakbuludinAffiliation unknown1
Maman RachmanAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Musino MusinoAffiliation unknown1
Nadhirin NadhirinAffiliation unknown1
Cahyo Budi UtomoAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Rinda Herdiyani RindaAffiliation unknown1
Anisah AnisahAffiliation unknown1
Novita RahmawatiAffiliation unknown1
Febrianti WahyuningrumAffiliation unknown1
Yuan Daniel TegarAffiliation unknown1
Rizka YulianiAffiliation unknown1
Bambang PriyonoState University of Semarang1
Tjetjep Rohendi RohidiAffiliation unknown1
Haryono HaryonoUniversitas Bhayangkara Surabaya1
Rusdarti RusdartiAffiliation unknown1
Hidayatun HidayatunAffiliation unknown1
Fitri NurhayatiAffiliation unknown1
Eko PrasetyoAffiliation unknown1
Aryan Eka Prastya NugrahaAffiliation unknown1
Baiq Diyah RumingsihAffiliation unknown1
P. Eko PrasetyoAffiliation unknown1
Noffik ErmawatiAffiliation unknown1
Sucihatiningsih Dian Wisika PrajantiState University of Semarang1
Nurlaela NurlaelaInstitut Agama Islam Negeri Kendari1
Maeriyana MaeriyanaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/efficient/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">the Effect of One-Way Street Policy Towards the Income of MSME Sector</dc:title>
	<dc:creator>Ayu, Lely Kusumaning</dc:creator>
	<dc:creator>Soesilowati, Etty</dc:creator>
	<dc:description xml:lang="en-US">The aims of this study was to analyze the effect of implementation of one-way street policy towards the income and to find out how the MSME (Micro, Small and Medium Enterprise) strategy in MH Thamrin-Gajah Mada street. The method that was used in this research was percentage description, with data analysis tools Paired Samples T-Test and SWOT analysis. Data is collected through observation, interviews and documentation. The results of this study showed that (1) the value of paired t test for the average income of business actor in goods sector has decreased by 34%, then for service businesses has decreased by 40%. (2) The results of SWOT analysis explained that the direction strategy of&amp;nbsp; MSME sector development was in growth and development phase with IFE (Internal Factor Evaluation) scores = 2.86 and EFE (External Factor Evaluation) = 3.07, so the development strategy of MSME sector is development business in another place, business coaching by related agencies, business innovation, creating promotions by using social media, training, maintaining product selling prices, and coordination between agencies related to the business actor.
Tujuan dari penelitian ini adalah untuk menganalisis pengaruh penerapan kebijakan satu arah jalan terhadap pendapatan dan untuk mengetahui bagaimana strategi UMKM (Usaha Mikro, Kecil dan Menengah) di jalan MH Thamrin-Gajah Mada. Metode yang digunakan dalam penelitian ini adalah deskripsi persentase, dengan alat analisis data Paired Samples T-Test dan analisis SWOT. Data dikumpulkan melalui observasi, wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa (1) nilai paired t test untuk pendapatan rata-rata pelaku usaha di sektor barang mengalami penurunan sebesar 34%, maka untuk bisnis jasa mengalami penurunan sebesar 40%. (2) Hasil analisis SWOT menjelaskan bahwa arah strategi pengembangan sektor UMKM adalah pada fase pertumbuhan dan perkembangan dengan skor IFE (Evaluasi Faktor Internal) = 2,86 dan EFE (Evaluasi Faktor Eksternal) = 3,07, sehingga strategi pengembangan sektor UMKM adalah pengembangan bisnis di tempat lain, pembinaan bisnis oleh agen terkait, inovasi bisnis, membuat promosi dengan menggunakan media sosial, pelatihan, menjaga harga jual produk, dan koordinasi antara agen terkait dengan pelaku bisnis.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-01-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/efficient/article/view/28399</dc:identifier>
	<dc:identifier>10.15294/efficient.v2i1.28399</dc:identifier>
	<dc:source xml:lang="en-US">Efficient: Indonesian Journal of Development Economics; Vol 2 No 1 (2019); 331-340</dc:source>
	<dc:source>2655-318X</dc:source>
	<dc:source>2655-6197</dc:source>
	<dc:source>10.15294/efficient.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/efficient/article/view/28399/13442</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 EFFICIENT Indonesian Journal of Development Economics</dc:rights>
</oai_dc:dc>