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Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

Indonesian Journal of Advocacy and Legal Services · Vol. 1 No. 1 (2019) · pp. 79–96

DOI
10.15294/ijals.v1i1.22797
ISSN
2686-2611, 2686-2085
Published
2019-09-15
Publisher
Universitas Negeri Semarang
Language
eng
License
creativecommons.org/licenses/by-nc-sa/4.0

Abstract

rand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.

Keywords

Collaboration network of the authors

40 authors · 94 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • University of Mataram
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Andry SetiawanAffiliation unknown2
Rahayu Fery AnitasariAffiliation unknown2
Tarmizi TaherAffiliation unknown2
Aditya Bagus PradanaAffiliation unknown2
Ayu RahayuAffiliation unknown1
Shinta RatnawatiAffiliation unknown1
Rahma Wulan IdayantiAffiliation unknown1
M. Haris SeptianAffiliation unknown1
Nadia Ade LutfianaAffiliation unknown1
Ivan Bhakti YudistiraAffiliation unknown1
Ubaidillah KamalAffiliation unknown1
Rina AufaAffiliation unknown1
Sudijono SastroatmodjoAffiliation unknown1
Rini FidiyaniAffiliation unknown1
Syukron SalamAffiliation unknown1
Muali MualiAffiliation unknown1
Danang Setyo AjiAffiliation unknown1
Deris LazuardiAffiliation unknown1
Anggoro PutrantoAffiliation unknown1
Eeng AhmanAffiliation unknown1
Dearni Dewi HasianyAffiliation unknown1
Suwatno SuwatnoAffiliation unknown1
Try HardyanthiAffiliation unknown1
Ninik ZakiyahAffiliation unknown1
Muh. Afif MahfudAffiliation unknown1
Edmon MakarimAffiliation unknown1
Waspiah WaspiahAffiliation unknown1
Muhammad Iqbal BaiquniAffiliation unknown1
Paramita PrananingtyasAffiliation unknown1
Dany Eka SaputraAffiliation unknown1
Nurul FibriantiAffiliation unknown1
Ro'fah SetyowatiAffiliation unknown1
Yuli RindyawatiAffiliation unknown1
ZentoniAffiliation unknown1
David M. L. TobingAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijals/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village</dc:title>
	<dc:creator xml:lang="en">Santoso, Budi</dc:creator>
	<dc:creator xml:lang="en">Pratomo, Inge Widya Pangestika</dc:creator>
	<dc:creator xml:lang="en">Hidayah, Nida Nur</dc:creator>
	<dc:creator xml:lang="en">Banna, Sabri</dc:creator>
	<dc:creator xml:lang="en">Kusumaningtyas, Rindia Fanny</dc:creator>
	<dc:subject xml:lang="en">brand registration; customer  loyality;  intellectual  property rights; Malon Nature Village;product marketing</dc:subject>
	<dc:description xml:lang="en">rand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2019-09-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijals/article/view/22797</dc:identifier>
	<dc:identifier>10.15294/ijals.v1i1.22797</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Advocacy and Legal Services; Vol. 1 No. 1 (2019): Strengthening Community and Legal Sector in Indonesia; 79-96</dc:source>
	<dc:source>2686-2611</dc:source>
	<dc:source>2686-2085</dc:source>
	<dc:source>10.15294/ijals.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijals/article/view/22797/3382</dc:relation>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-nc-sa/4.0</dc:rights>
</oai_dc:dc>