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Optimizing Micro-Enterprise Management in the Candi Community to Improve Well-Being and Business Sustainability

Indonesian Journal of Devotion and Empowerment · Vol. 7 No. 2 (2025) · pp. 111–120

DOI
10.15294/ijde.v7i2.34024
ISSN
2721-2645, 2827-7724
Published
2025-12-10
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Ultra-micro enterprises (UMi) in Candi Sub District face fundamental challenges that hinder their business growth, including difficulties in determining an accurate cost of goods sold (COGS), weak financial management, low awareness of the importance of product branding, and limited business legality ownership. This community service program aimed to enhance the managerial capabilities of business owners through interactive training, direct mentoring, and continuous evaluation. The implementation methods included lectures, discussions, QnA sessions, simulations, and mentoring, carried out in three stages: needs analysis, training implementation (COGS and financial management, personal branding, and business legality), and follow-up evaluation and mentoring. The results show an increase in participants' ability to calculate COGS by considering all production costs, which is reflected in a 20.6% increase in understanding based on the pre-post test, as well as the application of simple financial management through the practice of separating business and personal finances which has begun to be implemented by 35 participants. Participants were also able to build a more professional brand identity by developing logos, taglines, packaging, and consistent social media strategies. Additionally, there was an increased awareness of the importance of business legality as a gateway to financing and broader market opportunities. This program has had a positive impact on participants’ professionalism, competitiveness, and business sustainability, and it has the potential to serve as a model for empowering similar business communities.

Keywords

Collaboration network of the authors

35 authors · 89 co-authorship links

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Co-authorOrganisationJoint articles
Indah Fajarini Sri WahyuningrumAffiliation unknown3
Aulia Prima KharismaputraAffiliation unknown3
Asrori AsroriAffiliation unknown2
Linda AgustinaAffiliation unknown2
Indah AnisykurlillahAffiliation unknown2
Aan IkhsanantoAffiliation unknown2
Tiara Dwi LestariAffiliation unknown2
Athoillah AthoillahAffiliation unknown2
Alda Permata SariAffiliation unknown1
Putri ApriliyaniAffiliation unknown1
Anis SusantiAffiliation unknown1
Nanik Sri UtaminingsihAffiliation unknown1
Maylia Pramono SariAffiliation unknown1
W. N. HalimahAffiliation unknown1
P. T. PradanaAffiliation unknown1
D. A. RahmawatiAffiliation unknown1
Tri Susilo Wahyu AjiAffiliation unknown1
Kiswanto KiswantoAffiliation unknown1
Nuke Monika KristiAffiliation unknown1
Bestari Dwi HandayaniAffiliation unknown1
Agus WahyudinAffiliation unknown1
Muhammad Ihlashul'amalAffiliation unknown1
Annis Nurfitriana NihayahAffiliation unknown1
Ayuntavia AyuntaviaAffiliation unknown1
Rima MurtiningsihAffiliation unknown1
Trisni SuryariniAffiliation unknown1
Ardhana Reswari Hasna PratistaAffiliation unknown1
Tihana Tyan Zahrotuddinia TauhidaAffiliation unknown1
AswinAffiliation unknown1
Irnin Miladdyan AiryqAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijde/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Optimizing Micro-Enterprise Management in the Candi Community to Improve Well-Being and Business Sustainability</dc:title>
	<dc:creator xml:lang="en">Jati, Kuat Waluyo</dc:creator>
	<dc:creator xml:lang="en">Jannah, Richatul</dc:creator>
	<dc:creator xml:lang="en">Rizkyana, Fitrarena Widhi</dc:creator>
	<dc:creator xml:lang="en">Pertiwi, Meilani Intan</dc:creator>
	<dc:creator xml:lang="en">Fatimah, Tiara Saharani</dc:creator>
	<dc:subject xml:lang="en">Business Legality</dc:subject>
	<dc:subject xml:lang="en">Community Service Program</dc:subject>
	<dc:subject xml:lang="en">Financial Management</dc:subject>
	<dc:subject xml:lang="en">Managerial Capabilities</dc:subject>
	<dc:subject xml:lang="en">Product Branding</dc:subject>
	<dc:subject xml:lang="en">Ultra-micro enterprises</dc:subject>
	<dc:description xml:lang="en">Ultra-micro enterprises (UMi) in Candi Sub District face fundamental challenges that hinder their business growth, including difficulties in determining an accurate cost of goods sold (COGS), weak financial management, low awareness of the importance of product branding, and limited business legality ownership. This community service program aimed to enhance the managerial capabilities of business owners through interactive training, direct mentoring, and continuous evaluation. The implementation methods included lectures, discussions, QnA sessions, simulations, and mentoring, carried out in three stages: needs analysis, training implementation (COGS and financial management, personal branding, and business legality), and follow-up evaluation and mentoring. The results show an increase in participants' ability to calculate COGS by considering all production costs, which is reflected in a 20.6% increase in understanding based on the pre-post test, as well as the application of simple financial management through the practice of separating business and personal finances which has begun to be implemented by 35 participants. Participants were also able to build a more professional brand identity by developing logos, taglines, packaging, and consistent social media strategies. Additionally, there was an increased awareness of the importance of business legality as a gateway to financing and broader market opportunities. This program has had a positive impact on participants’ professionalism, competitiveness, and business sustainability, and it has the potential to serve as a model for empowering similar business communities.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-10</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijde/article/view/34024</dc:identifier>
	<dc:identifier>10.15294/ijde.v7i2.34024</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Devotion and Empowerment; Vol. 7 No. 2 (2025): November; 111-120</dc:source>
	<dc:source>2721-2645</dc:source>
	<dc:source>2827-7724</dc:source>
	<dc:source>10.15294/ijde.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijde/article/view/34024/7460</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Indonesian Journal of Devotion and Empowerment</dc:rights>
</oai_dc:dc>