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Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training

Indonesian Journal of Devotion and Empowerment · Vol. 1 No. 1 (2025) · pp. 75–83

DOI
10.15294/ijde.v1i1.37583
ISSN
2721-2645, 2827-7724
Published
2025-12-15
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.

Keywords

Collaboration network of the authors

39 authors · 66 co-authorship links

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Co-authorOrganisationJoint articles
kris Brantas AbiprayuAffiliation unknown2
Erisa Aprilia WicaksariAffiliation unknown2
Meliani RoselaAffiliation unknown1
Desti RanihusnaAffiliation unknown1
Siti RidloahAffiliation unknown1
Gavida Novi WidodoAffiliation unknown1
Anindya ArdiansariAffiliation unknown1
Muhammad Anri Dwi WinantoAffiliation unknown1
Sucihatiningsih Dian Wisika PrajantiAffiliation unknown1
Catur PrabowoAffiliation unknown1
Fakhruddin FakhruddinAffiliation unknown1
Taat PrasetyoAffiliation unknown1
Ag. Sunarno H.Affiliation unknown1
SutonoAffiliation unknown1
Salsabila Nadianisa MarutoAffiliation unknown1
M. Iqrar Nusa BhaktiAffiliation unknown1
Syam WidiaAffiliation unknown1
Andhi WijayantoAffiliation unknown1
Ervina Ratna NingsihAffiliation unknown1
Annisa MarliawatiAffiliation unknown1
Andi Septian NajibAffiliation unknown1
Okti WitasariAffiliation unknown1
Hery Kharisma FitriAffiliation unknown1
Rizal Abdul Jabbar SadewoAffiliation unknown1
Milhah AlfionitaAffiliation unknown1
Nadia Ingrida KusumadewiAffiliation unknown1
Cinta AnandaAffiliation unknown1
Divia MagdalenaAffiliation unknown1
Mutiara AssyifaAffiliation unknown1
Muhammad Wildan Alif PrasetyoAffiliation unknown1
M. Ghufron FazaAffiliation unknown1
Widya AngelynaAffiliation unknown1
Feliant KhairunniAffiliation unknown1
Ginna AnggrainiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/ijde/oai, first harvested 5 Nov 2026, last seen 5 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Enhancing Palm Sugar SMEs' Competitive Advantage in Kalisidi Via Innovative Packaging and E-Commerce Training</dc:title>
	<dc:creator xml:lang="en">Praatmana, Nanang Dwi</dc:creator>
	<dc:creator xml:lang="en">Sari, Kartika Dwi Chandra</dc:creator>
	<dc:creator xml:lang="en">Cahyaningdyah, Dwi</dc:creator>
	<dc:creator xml:lang="en">Lestari, Endah Prapti</dc:creator>
	<dc:creator xml:lang="en">Athoillah</dc:creator>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:subject xml:lang="en">Kalisidi Village</dc:subject>
	<dc:subject xml:lang="en">Packaging Design</dc:subject>
	<dc:subject xml:lang="en">Palm Sugar  MSMEs'</dc:subject>
	<dc:subject xml:lang="en">Sustainable Competitive Advantage</dc:subject>
	<dc:description xml:lang="en">Palm sugar production in Semarang Regency has excellent potential to the abundance of palm trees that thrive. One of the production centers is Kalisidi Village, which is located on a plateau with hilly topography and green vegetation. The local community has maintained traditional production methods for generations, from manual sap harvesting to natural firewood processing. Although these products have authentic appeal and high quality, manufacturers face the challenge of increasingly fierce competition with other businesses that have adopted modern technology. Strategic solutions can be implemented to help palm sugar MSMEs in Kalisidi Village maintain a sustainable competitive advantage through innovation in packaging design. Packaging design training using applications such as Canva are expected to produce attractive, informative, and functional packaging that can increase product appeal while strengthening the brand image. Digital marketing through e-commerce platforms is an advanced  strategic solution to expand market reach. Assistance in digital business processes can increase understanding of data-based marketing and direct interaction with consumers. With the implementation of this community service program, participants have gained an understanding of how to create innovative packaging designs and develop appropriate digital marketing strategies. The follow-up to this community service activity is the continued guidance and monitoring of participants to ensure the sustained implementation of innovative packaging design and effective digital marketing strategies.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/ijde/article/view/37583</dc:identifier>
	<dc:identifier>10.15294/ijde.v1i1.37583</dc:identifier>
	<dc:source xml:lang="en">Indonesian Journal of Devotion and Empowerment; Vol. 1 No. 1 (2025): Special Issue ; 75-83</dc:source>
	<dc:source>2721-2645</dc:source>
	<dc:source>2827-7724</dc:source>
	<dc:source>10.15294/ijde.v1i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/ijde/article/view/37583/7594</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Indonesian Journal of Devotion and Empowerment</dc:rights>
</oai_dc:dc>