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DEVELOPMENT OF PROJECT-BASED LOGO AND TYPOGRAPHY LEARNING MODEL: AUTO-ETHNOGRAPHY STUDY AND CLASS ACTION RESEARCH TO IMPROVE STUDENTS' MOTIVATION AND UNDERSTANDING AT SMP NEGERI 3 GUNTUR DEMAK

Imajinasi: Jurnal Seni · Vol. 19 No. 1 (2025) · pp. 1–4

DOI
10.15294/imajinasi.v19i1.25845
ISSN
2549-6697
Published
2025-07-17
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to develop an effective project-based logo and typography learning model in improving the motivation and understanding of grade VII students at SMP Negeri 3 Guntur, Demak. This study employs a qualitative approach, combining autoethnography and classroom action research (CAR). Autoethnography is used to reflect on the researcher's experience as a teacher, while CAR is used to test and refine the learning model through two cycles of action. Data were collected through observation, teacher reflective journals, learning motivation questionnaires, student work, interviews, and visual documentation. The project-based learning model is designed to enable students to develop visual skills through creative, collaborative, and applicative processes. The results of the study indicate that this model can enhance students' intrinsic motivation, particularly in terms of autonomy, competence, and social connectedness, in line with Self-Determination Theory (Ryan & Deci, 2000). In addition, students' understanding of visual design concepts also increased, as indicated by the quality of the logo and typography projects assessed using an assessment rubric. The researcher's reflection shows that this approach is effective in creating contextual, meaningful, and challenging learning. This study suggests the wider application of this model in schools with similar conditions to strengthen visual skills-based learning.

Keywords

Collaboration network of the authors

40 authors · 91 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Affiliation unknown
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  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Eko SugiartoAffiliation unknown5
Agus CahyonoAffiliation unknown5
Lesa ParantiAffiliation unknown3
Udi UtomoAffiliation unknown3
Widya Hary CahyatiAffiliation unknown2
Margareta RahayuningsihAffiliation unknown2
Malarsih MalarsihAffiliation unknown2
Nadia Sigi PrameswariAffiliation unknown2
Suharto SuhartoAffiliation unknown2
Regina Marsha NathanielaAffiliation unknown1
Annisa Putri SalsabilaAffiliation unknown1
Sultan Aulia RahmatAffiliation unknown1
Ratna Dewi KusumaningtyasAffiliation unknown1
Widowati WidowatiAffiliation unknown1
Martanto Setyo HusodoAffiliation unknown1
Dwi Budi HartoAffiliation unknown1
Abdul MaskurAffiliation unknown1
Farah AfrianiAffiliation unknown1
Larasati SetyaningrumAffiliation unknown1
Krisno FebriyantoAffiliation unknown1
Rahman AthianAffiliation unknown1
Adhytia RizkyhimawanAffiliation unknown1
Pratama WidagdoAffiliation unknown1
Syahrul Syah SinagaAffiliation unknown1
Metha BertinaAffiliation unknown1
Mardina RahayuAffiliation unknown1
Crecenda Della RossaAffiliation unknown1
Totok Sumaryanto FlorentinusState University of Semarang1
Nur Lintang Dhien HayatiAffiliation unknown1
Stefanny Mersiany PandalekeAffiliation unknown1
Setyati Dyah HandayaniAffiliation unknown1
Dwi Tiya JuwitaAffiliation unknown1
Alfian Eko Widodo Adi PrasetyoAffiliation unknown1
Syakir SyakirAffiliation unknown1
Yofita sariAffiliation unknown1
Aisyatur RadhiahAffiliation unknown1
Wadyio WadyioAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/imajinasi/oai, first harvested 5 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">DEVELOPMENT OF PROJECT-BASED LOGO AND TYPOGRAPHY LEARNING MODEL: AUTO-ETHNOGRAPHY STUDY AND CLASS ACTION RESEARCH TO IMPROVE STUDENTS' MOTIVATION AND UNDERSTANDING AT SMP NEGERI 3 GUNTUR DEMAK</dc:title>
	<dc:creator xml:lang="en">Wijaya, Shella Henry</dc:creator>
	<dc:creator xml:lang="en"> Jazuli, Muhammad</dc:creator>
	<dc:creator xml:lang="en">Wibawanto, Wandah</dc:creator>
	<dc:subject xml:lang="en">Project Based Learning</dc:subject>
	<dc:subject xml:lang="en">Auto-Ethnography </dc:subject>
	<dc:subject xml:lang="en">Classroom Action Research</dc:subject>
	<dc:subject xml:lang="en">Logo</dc:subject>
	<dc:subject xml:lang="en">, Typography</dc:subject>
	<dc:subject xml:lang="en">, Learning Motivation</dc:subject>
	<dc:subject xml:lang="en">Student Understanding.</dc:subject>
	<dc:description xml:lang="en">This study aims to develop an effective project-based logo and typography learning model in improving the motivation and understanding of grade VII students at SMP Negeri 3 Guntur, Demak. This study employs a qualitative approach, combining autoethnography and classroom action research (CAR). Autoethnography is used to reflect on the researcher's experience as a teacher, while CAR is used to test and refine the learning model through two cycles of action. Data were collected through observation, teacher reflective journals, learning motivation questionnaires, student work, interviews, and visual documentation. The project-based learning model is designed to enable students to develop visual skills through creative, collaborative, and applicative processes. The results of the study indicate that this model can enhance students' intrinsic motivation, particularly in terms of autonomy, competence, and social connectedness, in line with Self-Determination Theory (Ryan &amp;amp; Deci, 2000). In addition, students' understanding of visual design concepts also increased, as indicated by the quality of the logo and typography projects assessed using an assessment rubric. The researcher's reflection shows that this approach is effective in creating contextual, meaningful, and challenging learning. This study suggests the wider application of this model in schools with similar conditions to strengthen visual skills-based learning.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-17</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/imajinasi/article/view/25845</dc:identifier>
	<dc:identifier>10.15294/imajinasi.v19i1.25845</dc:identifier>
	<dc:source xml:lang="en">Imajinasi: Jurnal Seni; Vol. 19 No. 1 (2025): Imajinasi: Jurnal Seni; 1-4</dc:source>
	<dc:source>2549-6697</dc:source>
	<dc:source>10.15294/imajinasi.v19i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/imajinasi/article/view/25845/4951</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Imajinasi: Jurnal Seni</dc:rights>
</oai_dc:dc>