Open access Journal
Enhancing AIKU Adoption: Insights from the Role of Habit in Behavior Intention
Aptisi Transactions on Technopreneurship (ATT) · Vol. 6 No. 1 (2024) · pp. 84–108
- ISSN
- 2656-8888, 2655-8807
- Published
- 2024-03-31
- Publisher
- Pandawan
- Language
- en
Abstract
This research focuses on exploring and understanding the role of Habit in sustaining the adoption and continuous use of AIKU technology as its primary objective. The UTAUT2 model was chosen, emphasizing the Habit variable (HT) along with 6 other key variables: Performance Expectancy (PEX), Effort Expectancy (EEX), Price Value (PV), Social Influence (SIN) on Behavioral Intention (BIN), and User Behavior (UB), with the addition of external variables Perceived Risk (PR) and moderating Gender and Experience. The research methodology involves data analysis using SmartPLS 4.0 software and the UTAUT2 model as the framework and theoretical foundation. Survey data were collected from 414 AIKU users in Indonesia. Findings based on data analysis indicate that factors such as PE, EE, and PV significantly positively influence BI to continue using AIKU. In addition to filling gaps in knowledge regarding the role of Habit in air quality technology literature, another finding is that H significantly positively influences BIN and UB, while BIN significantly positively influences UB. This research’s novelty and primary contribution lie in the implications concerning the crucial emphasis on the Habit factor in sustaining AIKU usage. The development implications underscore the importance of psychological factors in technology acceptance and retention, providing valuable insights for future strategy and policy development. Limitations of this research lie in the focus on the AIKU system affecting result generalization. Future research, expanding coverage, considering air quality system variations, employing diverse data collection methods such as in-depth interviews are recommended.
Keywords
Collaboration network of the authors
40 authors · 156 co-authorship links · 19 across different organisations · showing the 40 most connected
Hover or tap a name to highlight its co-authors. Double-click to open the author's page.
- Satya Wacana Christian University
- Universitas Raharja
- Atma Jaya Catholic University of Indonesia
- Universitas Buddhi Dharma
- Affiliation unknown
- Different organisations
- Same organisation
- Affiliation unknown
- Thicker line = more joint articles · bigger circle = more articles
Show as table
| Co-author | Organisation | Joint articles |
|---|---|---|
| Ninda Lutfiani | Universitas Raharja | 13 |
| Nuke Puji Lestari Santoso | Universitas Raharja | 11 |
| Hindriyanto Dwi Purnomo | Satya Wacana Christian University | 9 |
| Po Abas Sunarya | Affiliation unknown | 9 |
| Alfiah Khoirunisa | Universitas Raharja | 8 |
| Sutarto Wijono | Affiliation unknown | 6 |
| Ade Iriani | Satya Wacana Christian University | 6 |
| Dwi Apriliasari | Affiliation unknown | 6 |
| Untung Rahardja | Universitas Raharja | 5 |
| Agung Rizky | Affiliation unknown | 5 |
| Shofiyul Millah | Affiliation unknown | 5 |
| Adam Faturahman | Affiliation unknown | 5 |
| Nur Azizah | Universitas Raharja | 4 |
| Hendry Hendry | Satya Wacana Christian University | 4 |
| Henderi | Affiliation unknown | 4 |
| Adi Setiawan | Satya Wacana Christian University | 3 |
| Muhtarom Muhtarom | Affiliation unknown | 3 |
| Iwan Setyawan | Satya Wacana Christian University | 3 |
| Theophilus Wellem | Affiliation unknown | 3 |
| Nesti Anggraini Santoso | Affiliation unknown | 3 |
| Ihsan Nuril Hikam | Affiliation unknown | 3 |
| Natasya Aprila Yusuf | Affiliation unknown | 3 |
| Alwiyah Alwiyah | Affiliation unknown | 3 |
| Kristoko Dwi Hartomo | Satya Wacana Christian University | 2 |
| Desy Apriani | Affiliation unknown | 2 |
| Mohamad Rakhmansyah | Affiliation unknown | 2 |
| Umi Narimawati | Affiliation unknown | 2 |
| Eka Purnama Harahap | Universitas Raharja | 2 |
| Yerik Afrianto Singgalen | Atma Jaya Catholic University of Indonesia | 2 |
| Fitra Putri Oganda | Universitas Raharja | 2 |
| Benny Daniawan | Universitas Buddhi Dharma | 2 |
| Tarisya Ramadhan | Affiliation unknown | 2 |
| Raihan Raihan | Affiliation unknown | 2 |
| Farida Agustin | Affiliation unknown | 2 |
| Marviola Hardini | Affiliation unknown | 2 |
Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.