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Understanding Technopreneurship in Agricultural E-Marketplaces

Aptisi Transactions on Technopreneurship (ATT) · Vol. 6 No. 3 (2024) · pp. 369–389

DOI
10.34306/att.v6i3.454
ISSN
2656-8888, 2655-8807
Published
2024-09-12
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.

Keywords

Collaboration network of the authors

40 authors · 101 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Sumatera Utara
  • Universitas Media Nusantara Citra
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
R Benny RiyantoAffiliation unknown3
Edi KurniawanUniversitas Sumatera Utara3
Talitha WidiatningrumAffiliation unknown3
Widiyanto WidiyantoAffiliation unknown3
Shanty OktaviliaAffiliation unknown3
Etty SoesilowatiAffiliation unknown3
Deni SunaryoAffiliation unknown3
Arief YuliantoUniversitas Media Nusantara Citra2
Eko HandoyoAffiliation unknown2
Amin PujiatiAffiliation unknown2
Kardoyo KardoyoAffiliation unknown2
Moh Yasir AlimiAffiliation unknown2
Moch Faizal RachmadiAffiliation unknown2
Dhea Rizky AmeliaAffiliation unknown2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Nana Kariada Tri MartutiState University of Semarang1
Margareta RahayuningsihAffiliation unknown1
S MartonoAffiliation unknown1
Herlin PujiartiAffiliation unknown1
Aldias BahatmakaAffiliation unknown1
Markus DiantoroAffiliation unknown1
Prihatini RetnaningsihAffiliation unknown1
Aji Prasetya WibawaAffiliation unknown1
Mutiara KiranawatiAffiliation unknown1
Lukluk Ul MuyassarohAffiliation unknown1
Andryan SetyadharmaAffiliation unknown1
Dini Mellinda KrisnawatiAffiliation unknown1
Said Nur OctaviantoAffiliation unknown1
Avi Budi SetiawanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Understanding Technopreneurship in Agricultural E-Marketplaces</dc:title>
	<dc:creator xml:lang="en">Lestari, Etty Puji</dc:creator>
	<dc:creator xml:lang="en">Prajanti, Sucihatiningsih Dian Wisika</dc:creator>
	<dc:creator xml:lang="en">Adzim, Fauzul</dc:creator>
	<dc:creator xml:lang="en">Primayesa, Elvina </dc:creator>
	<dc:creator xml:lang="en">Ismail, Muhammad Iqbal Al-Banna</dc:creator>
	<dc:creator xml:lang="en">Lase, Sepandil Laras</dc:creator>
	<dc:subject xml:lang="en">Agricultural Products</dc:subject>
	<dc:subject xml:lang="en">Technopreneurship</dc:subject>
	<dc:subject xml:lang="en">Actors</dc:subject>
	<dc:subject xml:lang="en">MACTOR</dc:subject>
	<dc:subject xml:lang="en">AHP</dc:subject>
	<dc:description xml:lang="en">Competition in the global market is challenging for technopreneurs to develop strategies that provide a comparative advantage to win the competition. The article aims to develop a model for applying agricultural product e-marketplaces, including the involvement of related stakeholders in Semarang and Magelang Regency, Indonesia. The study employs two primary analytical methods: the MACTOR framework, which assesses alliances, conflicts, and strategic recommendations, and the Analytical Hierarchy Process (AHP) to prioritize decision-making criteria. The results showed that developing agricultural product e-marketplaces requires collaboration from various stakeholders. Notably, consumers, who play a crucial role in the success of the e-marketplace, emerge as the most influential actors, while middlemen are identified as the most dependent. The primary challenge in developing an agricultural product e-marketplace is ensuring smooth food distribution. At the same time, alternative priorities include increasing business partnerships between local agricultural cooperatives and entrepreneurs/investors and providing infrastructure to support the development of e-marketplaces. This study emphasizes the importance of collaboration between various stakeholders in e-marketplace development and implementation of agricultural products so that they can be aligned for the success of the entire e-marketplace system.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2024-09-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/454</dc:identifier>
	<dc:identifier>10.34306/att.v6i3.454</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 6 No. 3 (2024): November; 369-389</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 6 No 3 (2024): November; 369-389</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v6i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/454/282</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Etty Puji Lestari, Sucihatiningsih Dian Wisika Prajanti, Fauzul Adzim, Elvina Primayesa, Muhammad Iqbal Al-Banna Ismail, Sepandil Laras Lase</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>