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Entrepreneurship and Innovation in Telemedicine Adoption Among Physicians in Indonesia

Aptisi Transactions on Technopreneurship (ATT) · Vol. 7 No. 3 (2025) · pp. 927–941

DOI
10.34306/att.v7i3.707
ISSN
2656-8888, 2655-8807
Published
2025-11-25
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study examines the factors driving telemedicine adoption among physicians in Indonesia, employing an integrated framework based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The framework investigates the influence of performance expectancy, effort expectancy, facilitating conditions, social support, and economic value on physicians behavioral intention and actual use of telemedicine, with attitude acting as a key mediating variable. Additionally, demographic characteristics, including age, practice type, and practice duration, are explored as potential moderators in these relationships. Data was gathered from a cross-sectional survey of 244 physicians across various specialties and regions in Indonesia. The study findings, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveal that effort expectancy, facilitating conditions, social support, and economic value significantly influence both behavioral intention and actual use. In contrast, performance expectancy does not have a significant effect. Attitude plays a crucial mediating role in translating physicians perceptions into adoption behaviors. Moreover, practice type moderates the path from behavioral intention to actual use, with general practitioners more likely to adopt telemedicine than specialists. The results emphasize that telemedicine strategies should prioritize usability, economic value, social support, and institutional backing. This study contributes to the telemedicine adoption literature by extending TAM and UTAUT with attitudinal mediation and economic value, while highlighting emerging psychosocial factors in Southeast Asia. These insights offer practical guidance for healthcare managers and policymakers.

Keywords

Collaboration network of the authors

39 authors · 87 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • IPB University
  • Siliwangi University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ujang SumarwanIPB University3
Enny KristianiIPB University1
Asep SaefuddinIPB University1
Vela RostwentivaiviAffiliation unknown1
HarminiAffiliation unknown1
Netti TinapriliaAffiliation unknown1
Elisa AnggraeniIPB University1
Dadi AdrianaAffiliation unknown1
Rizal SyariefAffiliation unknown1
Bagus SartonoIPB University1
Kudang Boro SeminarIPB University1
Mohamad Agus SetiawanAffiliation unknown1
Rachma FitriatiAffiliation unknown1
Victor GintingAffiliation unknown1
Liza Agustina Maureen NellohAffiliation unknown1
Aman WirakartakusumahAffiliation unknown1
So-Hyun JooAffiliation unknown1
Popong NurhayatiAffiliation unknown1
Elke AlexandrinaAffiliation unknown1
Husen BahasoanAffiliation unknown1
Dedi Budiman HakimAffiliation unknown1
Eka Intan K PutriAffiliation unknown1
Iqbal Ali HusniAffiliation unknown1
Hafsarizka AkbariAffiliation unknown1
Rizqi Rizaldi HidayatAffiliation unknown1
Amron AmronAffiliation unknown1
HariyadiAffiliation unknown1
PuspitasariAffiliation unknown1
Adang AgustianAffiliation unknown1
Amzul RifinAffiliation unknown1
Eska StefaniAffiliation unknown1
Netti TinaprillaAffiliation unknown1
Kartika WulandariAffiliation unknown1
Burhanuddin BurhanuddinAffiliation unknown1
Dwi ApriyaniSiliwangi University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Entrepreneurship and Innovation in Telemedicine Adoption Among Physicians in Indonesia</dc:title>
	<dc:creator xml:lang="en">Setiawaty, Elika</dc:creator>
	<dc:creator xml:lang="en">Hartoyo, Hartoyo</dc:creator>
	<dc:creator xml:lang="en">Nurmalina, Rita</dc:creator>
	<dc:creator xml:lang="en">Yuliati, Lilik Noor</dc:creator>
	<dc:subject xml:lang="en">Entrepreneurship</dc:subject>
	<dc:subject xml:lang="en">Healthcare Technology Usage</dc:subject>
	<dc:subject xml:lang="en">Physician Behavior</dc:subject>
	<dc:subject xml:lang="en">Telemedicine Adoption</dc:subject>
	<dc:subject xml:lang="en">SEM-PLS</dc:subject>
	<dc:description xml:lang="en">This study examines the factors driving telemedicine adoption among physicians in Indonesia, employing an integrated framework based on the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT). The framework investigates the influence of performance expectancy, effort expectancy, facilitating conditions, social support, and economic value on physicians behavioral intention and actual use of telemedicine, with attitude acting as a key mediating variable. Additionally, demographic characteristics, including age, practice type, and practice duration, are explored as potential moderators in these relationships. Data was gathered from a cross-sectional survey of 244 physicians across various specialties and regions in Indonesia. The study findings, analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), reveal that effort expectancy, facilitating conditions, social support, and economic value significantly influence both behavioral intention and actual use. In contrast, performance expectancy does not have a significant effect. Attitude plays a crucial mediating role in translating physicians perceptions into adoption behaviors. Moreover, practice type moderates the path from behavioral intention to actual use, with general practitioners more likely to adopt telemedicine than specialists. The results emphasize that telemedicine strategies should prioritize usability, economic value, social support, and institutional backing. This study contributes to the telemedicine adoption literature by extending TAM and UTAUT with attitudinal mediation and economic value, while highlighting emerging psychosocial factors in Southeast Asia. These insights offer practical guidance for healthcare managers and policymakers.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-11-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/707</dc:identifier>
	<dc:identifier>10.34306/att.v7i3.707</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 7 No. 3 (2025): November; 927-941</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 7 No 3 (2025): November; 927-941</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v7i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/707/403</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Elika Setiawaty, Hartoyo Hartoyo, Rita Nurmalina, Lilik Noor Yuliati</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>