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Post Visit Behavior and the Influence of Destination Branding and Destination Image in Geopark Tourism

Aptisi Transactions on Technopreneurship (ATT) · Vol. 8 No. 3 (2026) · pp. 956–965

DOI
10.34306/att.v8i3.773
ISSN
2656-8888, 2655-8807
Published
2026-09-07
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by/4.0

Abstract

This study emphasizes the significant role of destination branding elements such as culture, climate, product offerings, and government support in shaping the destination image of Ciletuh-Palabuhanratu Global Geopark. The findings show that infrastructure and people have less impact on destination image, likely due to the nature based appeal of Geopark destinations, attracting younger generations like Millennials and Generation Z, who prioritize adventure over amenities. The results suggest that enhancing product offerings, including diverse accommodations, cultural experiences, and unique natural attractions, is key to improving the destination image and overall tourist satisfaction. Additionally, the study reveals that tourist satisfaction mediates the relationship between destination image and revisit intention, meaning that a positive image alone does not directly lead to revisits. Instead, satisfaction derived from the overall experience shaped by product offerings, cultural identity, and climate determines revisit intention. To strengthen destination image and encourage revisit intention, the study recommends expanding family friendly, star rated hotels and diversifying tourism activities such as hiking, camping, and water sports. Both the public and private sectors should collaborate on these initiatives, with government support playing a critical role in enhancing destination competitiveness. These recommendations align with SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production), promoting sustainable tourism, creating jobs, and enhancing regional competitiveness through inclusive development.

Keywords

Collaboration network of the authors

22 authors · 43 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • IPB University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Lilik Noor YuliatiIPB University2
Enny KristianiIPB University1
Asep SaefuddinIPB University1
Muh. Darmin Ahmad PellaIPB University1
Arief DaryantoIPB University1
KirbrandokoIPB University1
Fauziah EddyonoAffiliation unknown1
Dudung DarusmanAffiliation unknown1
Tutut SunarmintoAffiliation unknown1
Jono M MunandarAffiliation unknown1
Indriana LaksmiAffiliation unknown1
Marcellia SusanAffiliation unknown1
Sandy SetiawanAffiliation unknown1
Hartoyo HartoyoAffiliation unknown1
Liza Agustina Maureen NellohAffiliation unknown1
Aman WirakartakusumahAffiliation unknown1
So-Hyun JooAffiliation unknown1
Popong NurhayatiAffiliation unknown1
Elke AlexandrinaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://att.aptisi.or.id/index.php/att/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Post Visit Behavior and the Influence of Destination Branding and Destination Image in Geopark Tourism</dc:title>
	<dc:creator xml:lang="en">Maulani, Terra Saptina</dc:creator>
	<dc:creator xml:lang="en">Sumarwan, Ujang</dc:creator>
	<dc:creator xml:lang="en">Istiharini, Istiharini</dc:creator>
	<dc:subject xml:lang="en">Destination Branding</dc:subject>
	<dc:subject xml:lang="en">Destination Image</dc:subject>
	<dc:subject xml:lang="en">Tourist Satisfaction</dc:subject>
	<dc:subject xml:lang="en">Revisit Intention</dc:subject>
	<dc:subject xml:lang="en">Global Geopark</dc:subject>
	<dc:description xml:lang="en">This study emphasizes the significant role of destination branding elements such as culture, climate, product offerings, and government support in shaping the destination image of Ciletuh-Palabuhanratu Global Geopark. The findings show that infrastructure and people have less impact on destination image, likely due to the nature based appeal of Geopark destinations, attracting younger generations like Millennials and Generation Z, who prioritize adventure over amenities. The results suggest that enhancing product offerings, including diverse accommodations, cultural experiences, and unique natural attractions, is key to improving the destination image and overall tourist satisfaction. Additionally, the study reveals that tourist satisfaction mediates the relationship between destination image and revisit intention, meaning that a positive image alone does not directly lead to revisits. Instead, satisfaction derived from the overall experience shaped by product offerings, cultural identity, and climate determines revisit intention. To strengthen destination image and encourage revisit intention, the study recommends expanding family friendly, star rated hotels and diversifying tourism activities such as hiking, camping, and water sports. Both the public and private sectors should collaborate on these initiatives, with government support playing a critical role in enhancing destination competitiveness. These recommendations align with SDG 8 (Decent Work and Economic Growth), SDG 11 (Sustainable Cities and Communities), and SDG 12 (Responsible Consumption and Production), promoting sustainable tourism, creating jobs, and enhancing regional competitiveness through inclusive development.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-09-07</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://att.aptisi.or.id/index.php/att/article/view/773</dc:identifier>
	<dc:identifier>10.34306/att.v8i3.773</dc:identifier>
	<dc:source xml:lang="en">Aptisi Transactions on Technopreneurship (ATT); Vol. 8 No. 3 (2026): November; 956-965</dc:source>
	<dc:source xml:lang="id">Aptisi Transactions On Technopreneurship (ATT); Vol 8 No 3 (2026): November; 956-965</dc:source>
	<dc:source>2656-8888</dc:source>
	<dc:source>2655-8807</dc:source>
	<dc:source>10.34306/att.v8i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://att.aptisi.or.id/index.php/att/article/view/773/536</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Terra Saptina Maulani, Ujang Sumarwan, Istiharini</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by/4.0</dc:rights>
</oai_dc:dc>