Melola Discovery

← Melola Discovery

Open access Journal

Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era

APTISI Transactions on Management (ATM) · Vol. 9 No. 3 (2025) · pp. 313–325

DOI
10.33050/atm.v9i3.2532
ISSN
2622-6804, 2622-6812
Published
2025-10-27
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.

Keywords

Collaboration network of the authors

40 authors · 128 co-authorship links · 1 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Raharja
  • Satya Wacana Christian University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Untung RahardjaAffiliation unknown3
Tri Wahyu WirjawanAffiliation unknown3
Ninda LutfianiUniversitas Raharja2
Mochamad Heru Riza ChakimAffiliation unknown2
Qurotul AiniUniversitas Raharja2
Suhandi SuhandiAffiliation unknown1
Suryari PurnamaAffiliation unknown1
Bayu Laksma PradanaAffiliation unknown1
Gautam KhannaAffiliation unknown1
Ihsan Nuril HikamAffiliation unknown1
Muhammad Farhan KamilAffiliation unknown1
Izwan AmsyarAffiliation unknown1
Ethan CristhopherAffiliation unknown1
Tjutju YuniarsihAffiliation unknown1
A SobandiAffiliation unknown1
Sambas Ali MuhidinAffiliation unknown1
Dwi JulianingsihAffiliation unknown1
Sri WatiniAffiliation unknown1
Nikita IvanovAffiliation unknown1
Lena MagdalenaAffiliation unknown1
Rahayu Tri UtamiAffiliation unknown1
Tantri Wenny SitanggangAffiliation unknown1
Azrul TanjungAffiliation unknown1
Eiser Aaron BeldiqAffiliation unknown1
Wachid HasyimAffiliation unknown1
Muhadar PutihAffiliation unknown1
Ida Abdul GoparAffiliation unknown1
Stephanie StephanieAffiliation unknown1
Bagong SuyantoAffiliation unknown1
Sutama Wisnu DyatmikaAffiliation unknown1
Erna SetijaningrumAffiliation unknown1
Thabo MkhizeAffiliation unknown1
Hindriyanto Dwi PurnomoSatya Wacana Christian University1
Sutarto WijonoAffiliation unknown1
Zinhle NdlovuAffiliation unknown1
Ahmad RamadanAffiliation unknown1
Anita EkawatyAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Digital Transformation Journey of SMEs in Indonesia During the Post Pandemic Era</dc:title>
	<dc:creator xml:lang="en">Rizky, Agung</dc:creator>
	<dc:creator xml:lang="en">Gunawan, Ahmad</dc:creator>
	<dc:creator xml:lang="en">Santiago Ikhsan, Ramiro</dc:creator>
	<dc:subject xml:lang="en">SMEs</dc:subject>
	<dc:subject xml:lang="en">Digital Transformation</dc:subject>
	<dc:subject xml:lang="en">Post-pandemic</dc:subject>
	<dc:subject xml:lang="en">E-commerce</dc:subject>
	<dc:subject xml:lang="en">Indonesia</dc:subject>
	<dc:description xml:lang="en">The COVID-19 pandemic marked a significant turning point for small and medium enterprises (SMEs) in Indonesia, compelling many to rapidly transi- tion from traditional offline operations to digital business models. This study aims to analyze the digitalization journey of SMEs in the post-pandemic era by examining the opportunities and challenges they encounter during this transformation. A descriptive qualitative approach was employed, using secondary data sourced from official reports such as BPS, the Ministry of Cooperatives and SMEs, and the economy SEA Report, complemented by relevant academic literature. The findings reveal that digitalization has opened substantial oppor- tunities for SMEs, including expanded market reach, improved operational ef- ficiency, and enhanced customer engagement through e-commerce platforms, digital payment systems, and social media marketing. However, persistent bar- riers remain, such as limited digital literacy, uneven internet infrastructure, high implementation costs, and consumer trust issues in online transactions. This study concludes that while digitalization offers a vital pathway for SME growth and resilience, addressing these barriers requires collaborative efforts among business owners, policymakers, and digital platform providers. Future research should employ quantitative methods and explore sector-specific case studies to deepen understanding of digital transformation strategies.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2025-10-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/2532</dc:identifier>
	<dc:identifier>10.33050/atm.v9i3.2532</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 9 No. 3 (2025): September; 313-325</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 9 No 3 (2025): September; 313-325</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i3</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/2532/917</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Agung Rizky, Ahmad Gunawan, Ramiro Santiago Ikhsan (Authors)</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>