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Integrating Video Storytelling Strategies in Recent Curriculum Implementation to Enhance Social Media Audience Engagement

APTISI Transactions on Management (ATM) · Vol. 10 No. 2 (2026) · pp. 229–242

DOI
10.33050/atm.v10i2.2637
ISSN
2622-6804, 2622-6812
Published
2026-05-24
Publisher
Pandawan
Language
en
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The rapid growth of social media has transformed digital communication practices and influenced recent curriculum implementation in digital learning and communication studies. Video-based content has become an important medium for delivering educational and promotional messages because it combines visual, audio, and narrative elements that enhance audience attention and emotional engagement. However, the increasing volume of social media content creates intense competition, requiring adaptive communication strategies to improve interaction effectiveness. One widely applied approach is video storytelling, which delivers messages through structured and meaningful visual narratives. This study aims to analyze the integration of video storytelling strategies in recent curriculum implementation to enhance social media audience engagement, measured through indicators such as likes, comments, shares, and watch duration. This research applies a descriptive qualitative method supported by engagement analytics through observation of video storytelling content, documentation of interaction metrics, and literature review. This study proposes a platform-adaptive storytelling framework that explains differences in engagement patterns across TikTok, Instagram, and YouTube by emphasizing narrative structure, emotional engagement, and platform suitability. The findings show that concise storytelling, emotional appeal, visual consistency, and alignment with platform characteristics significantly influence audience interaction and retention. The study concludes that integrating video storytelling strategies into recent curriculum implementation provides an effective digital communication approach for improving audience engagement and supporting adaptive learning and communication practices in contemporary social media environments.

Keywords

Collaboration network of the authors

40 authors · 142 co-authorship links · 15 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Raharja
  • Satya Wacana Christian University
  • Universitas Catur Insan Cendekia Cirebon
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Qurotul AiniUniversitas Raharja8
Danny ManonggaSatya Wacana Christian University2
Untung RahardjaAffiliation unknown2
Mukti BudiartoUniversitas Raharja1
Panca O. Hadi PutraUniversitas Raharja1
Untung RahardjaUniversitas Raharja1
Eko SediyonoSatya Wacana Christian University1
Sri Yulianto Joko PrasetyoSatya Wacana Christian University1
Fitra Putri OgandaUniversitas Raharja1
Nur AzizahUniversitas Raharja1
Rahmat SalamAffiliation unknown1
Nanda SeptianiAffiliation unknown1
Nuraini Diah NoviatiAffiliation unknown1
Fengki Eka PutraAffiliation unknown1
Sadan SadanAffiliation unknown1
Ridhuan AhsanitaqwimAffiliation unknown1
Irwan SembiringSatya Wacana Christian University1
Adam FaturahmanAffiliation unknown1
Vonda ElmandaAffiliation unknown1
Chandra LukitaUniversitas Catur Insan Cendekia Cirebon1
Marviola HardiniAffiliation unknown1
Dwi JulianingsihAffiliation unknown1
Sudadi PranataAffiliation unknown1
Dessy WardiahAffiliation unknown1
Hetilaniar HetilaniarAffiliation unknown1
Rizky Charles WijayaAffiliation unknown1
Siti Ria ZulianaAffiliation unknown1
Alfiah KhoirunisaUniversitas Raharja1
Dwi AndayaniAffiliation unknown1
Kelvin PangaribuanAffiliation unknown1
Ninda LutfianiUniversitas Raharja1
Sulistiawati SulistiawatiAffiliation unknown1
Erna AstriyaniAffiliation unknown1
Siti Nurindah SariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://ijc.ilearning.co/ATM/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Integrating Video Storytelling Strategies in Recent Curriculum Implementation to Enhance Social Media Audience Engagement</dc:title>
	<dc:creator xml:lang="en">Jaya, Aswadi</dc:creator>
	<dc:creator xml:lang="en">Triandari, Sherli</dc:creator>
	<dc:creator xml:lang="en">Amelia, Fhia</dc:creator>
	<dc:creator xml:lang="en">Ikhsan, Ramzi Zainum</dc:creator>
	<dc:creator xml:lang="en">Delhi, Ariana</dc:creator>
	<dc:creator xml:lang="en">Santoso, Nuke  Puji Lestari</dc:creator>
	<dc:subject xml:lang="en">Video Storytelling</dc:subject>
	<dc:subject xml:lang="en">Social Media</dc:subject>
	<dc:subject xml:lang="en">Audience Engagement</dc:subject>
	<dc:subject xml:lang="en">Recent Curriculum</dc:subject>
	<dc:subject xml:lang="en">Emotional Engagement</dc:subject>
	<dc:description xml:lang="en">The rapid growth of social media has transformed digital communication practices and influenced recent curriculum implementation in digital learning and communication studies. Video-based content has become an important medium for delivering educational and promotional messages because it combines visual, audio, and narrative elements that enhance audience attention and emotional engagement. However, the increasing volume of social media content creates intense competition, requiring adaptive communication strategies to improve interaction effectiveness. One widely applied approach is video storytelling, which delivers messages through structured and meaningful visual narratives. This study aims to analyze the integration of video storytelling strategies in recent curriculum implementation to enhance social media audience engagement, measured through indicators such as likes, comments, shares, and watch duration. This research applies a descriptive qualitative method supported by engagement analytics through observation of video storytelling content, documentation of interaction metrics, and literature review. This study proposes a platform-adaptive storytelling framework that explains differences in engagement patterns across TikTok, Instagram, and YouTube by emphasizing narrative structure, emotional engagement, and platform suitability. The findings show that concise storytelling, emotional appeal, visual consistency, and alignment with platform characteristics significantly influence audience interaction and retention. The study concludes that integrating video storytelling strategies into recent curriculum implementation provides an effective digital communication approach for improving audience engagement and supporting adaptive learning and communication practices in contemporary social media environments.</dc:description>
	<dc:publisher xml:lang="en">Pandawan</dc:publisher>
	<dc:date>2026-05-24</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://ijc.ilearning.co/ATM/article/view/ATM</dc:identifier>
	<dc:identifier>10.33050/atm.v10i2.2637</dc:identifier>
	<dc:source xml:lang="en">APTISI Transactions on Management (ATM); Vol. 10 No. 2 (2026): May; 229-242</dc:source>
	<dc:source xml:lang="id">APTISI Transactions on Management (ATM); Vol 10 No 2 (2026): May; 229-242</dc:source>
	<dc:source>2622-6804</dc:source>
	<dc:source>2622-6812</dc:source>
	<dc:source>10.33050/atm.v10i2</dc:source>
	<dc:language>en</dc:language>
	<dc:relation>https://ijc.ilearning.co/ATM/article/view/ATM/953</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Aswadi Jaya, Sherli Triandari, Fhia Amelia, Ramzi Zainum Ikhsan, Ariana Delhi, Nuke Puji Lestari Santoso</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>