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How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations

Jurnal Dinamika Manajemen · Vol. 15 No. 2 (2024) · pp. 250–268

DOI
10.15294/jdm.v15i2.10568
ISSN
2337-5434
Published
2024-09-30
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This research aimed to analyze how the experiences of victims of false advertising in the fashion industry can influence their behavior in online purchasing decisions. This research used quantitative research, which is based on the positivism paradigm. Research data was obtained from consumers in the fashion industry in Indonesia who had experienced advertising fraud, with a sample size of 200 respondents. Research data was then analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with a moderation model. This research also compared the purchasing decision behavior of each generation as control variables. The results of the analysis showed that: exposure to false advertising and perceived risk do not have a significant influence on purchasingdecisions, both in model one and model two, hedonism and impulsive buying behavior have a significant influence on purchase decision, both in model one and two, hedonism and impulsive buying behavior are neither able to strengthen nor weaken the influence of exposure to false advertising and perceived risk on purchase decision, both models and all control variables consisting of age generation, gender and marital status do not havea significant influence on purchase decision.

Keywords

Collaboration network of the authors

37 authors · 102 co-authorship links

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  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
AhmadAffiliation unknown1
Rita NovianiAffiliation unknown1
Chatarina MuryaniAffiliation unknown1
SarwonoAffiliation unknown1
Singgih PrihadiAffiliation unknown1
Putut MarwotoState University of Semarang1
Budi AstutiAffiliation unknown1
SugiantoAffiliation unknown1
Secho Nur FaizahAffiliation unknown1
Rina WidyawatiAffiliation unknown1
Tahlili Nur AiniAffiliation unknown1
Gaguk Tri PrasetyoAffiliation unknown1
Joko SetiawanAffiliation unknown1
Supartono -Affiliation unknown1
A. O. Y NarottamaAffiliation unknown1
Wahyu HardyantoAffiliation unknown1
Aji PurwinarkoAffiliation unknown1
Nila Prasetya AryaniAffiliation unknown1
M. Fadil MardiansyahAffiliation unknown1
Wahyu SetyaningrumAffiliation unknown1
Defin AndestianAffiliation unknown1
Muhamad Anbiya Nur IslamAffiliation unknown1
Bhekti KumorowatiAffiliation unknown1
Suharto LinuwihAffiliation unknown1
Irsyam Farih AlfianAffiliation unknown1
. SupriyadiAffiliation unknown1
Arie MudiartoAffiliation unknown1
Kidung Sukma AsmaraniAffiliation unknown1
Kusrina WidjajantieAffiliation unknown1
moh.muttaqin -Affiliation unknown1
Sugiyanto SugiyantoAffiliation unknown1
Sutarmin SutarminAffiliation unknown1
Saibat SaibatAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jdm/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">How False Advertising Victims’ Experiences Define Their Online Purchase Decision in Fashion Product? - Comparison between Generations</dc:title>
	<dc:creator xml:lang="en">Muhammad. M Hakim</dc:creator>
	<dc:creator xml:lang="en">Sutarmin</dc:creator>
	<dc:creator xml:lang="en">Sugiyanto</dc:creator>
	<dc:creator xml:lang="en">Wiwik Budiarti</dc:creator>
	<dc:subject xml:lang="en">False Advertising Victim</dc:subject>
	<dc:subject xml:lang="en">Hedonism</dc:subject>
	<dc:subject xml:lang="en">Impulsive Buying  Behavior</dc:subject>
	<dc:subject xml:lang="en">Perceived Risk</dc:subject>
	<dc:subject xml:lang="en">Purchase Decision</dc:subject>
	<dc:description xml:lang="en">This research aimed to analyze how the experiences of victims of false advertising in the fashion industry can influence their behavior in online purchasing decisions. This research used quantitative research, which is based on the positivism paradigm. Research data was obtained from consumers in the fashion industry in Indonesia who had experienced advertising fraud, with a sample size of 200 respondents. Research data was then analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM) with a moderation model. This research also compared the purchasing decision behavior of each generation as control variables. The results of the analysis showed that: exposure to false advertising and perceived risk do not have a significant influence on purchasingdecisions, both in model one and model two, hedonism and impulsive buying behavior have a significant influence on purchase decision, both in model one and two, hedonism and impulsive buying behavior are neither able to strengthen nor weaken the influence of exposure to false advertising and perceived risk on purchase decision, both models and all control variables consisting of age generation, gender and marital status do not havea significant influence on purchase decision.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-09-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jdm/article/view/10568</dc:identifier>
	<dc:identifier>10.15294/jdm.v15i2.10568</dc:identifier>
	<dc:source xml:lang="en">Jurnal Dinamika Manajemen; Vol. 15 No. 2 (2024): September; 250-268</dc:source>
	<dc:source>2337-5434</dc:source>
	<dc:source>10.15294/jdm.v15i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jdm/article/view/10568/1576</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 JDM (Jurnal Dinamika Manajemen)</dc:rights>
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