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The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle

Journal of Economic Education · Vol. 14 No. 1 (2025) · pp. 189–202

DOI
10.15294/jeec.v14i1.25724
ISSN
2301-7341
Published
2025-07-02
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.

Keywords

Collaboration network of the authors

30 authors · 81 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Ahmad NurkhinAffiliation unknown3
WidiyantoAffiliation unknown2
Hasan MukhibadAffiliation unknown2
Lola Kurnia PitalokaAffiliation unknown2
Joko WidodoAffiliation unknown2
Khasan SetiajiAffiliation unknown1
Dian AmalianaAffiliation unknown1
Sari UtamiAffiliation unknown1
S MartonoAffiliation unknown1
FachrurrozieAffiliation unknown1
Inaya Sari MelatiState University of Semarang1
Nina FarlianaAffiliation unknown1
EriyaniAffiliation unknown1
Indah AnisykurlillahAffiliation unknown1
Teguh Hardi RaharjoAffiliation unknown1
Indah Fajarini Sri WahyuningrumAffiliation unknown1
SulhadiAffiliation unknown1
Nina OktarinaAffiliation unknown1
Rifatul Maula RifaAffiliation unknown1
Anisa Nur HidayahAffiliation unknown1
Nurfidhah LuthfiyahAffiliation unknown1
Amir MahmudAffiliation unknown1
Dian HardiyantiAffiliation unknown1
Rista MaulidinaAffiliation unknown1
P. Eko PrasetyoAffiliation unknown1
Fugiyar SuhermanAffiliation unknown1
Hesti MujiatunAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle</dc:title>
	<dc:creator xml:lang="en">Septian Anggaretta, Dhela</dc:creator>
	<dc:creator xml:lang="en">Kardoyo</dc:creator>
	<dc:creator xml:lang="en">Kusumantoro</dc:creator>
	<dc:subject xml:lang="en">Social Media, E-wallet Use, Consumptive Behavior, Lifestyle</dc:subject>
	<dc:description xml:lang="en">Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.
 </dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-07-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/25724</dc:identifier>
	<dc:identifier>10.15294/jeec.v14i1.25724</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 14 No. 1 (2025): June 2025; 189 - 202</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v14i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/25724/4644</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
</oai_dc:dc>