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Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance

Journal of Economic Education · Vol. 13 No. 1 (2025) · pp. 9–23

DOI
10.15294/jeec.v13i1.28332
ISSN
2301-7341
Published
2025-08-26
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.

Keywords

Collaboration network of the authors

40 authors · 101 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • State University of Malang
  • Indonesia Open University
  • Sebelas Maret University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Arief YuliantoState University of Semarang6
Fauzul AdzimAffiliation unknown4
R Benny RiyantoAffiliation unknown3
Talitha WidiatningrumAffiliation unknown3
Wijang SakitriAffiliation unknown3
Shanty OktaviliaAffiliation unknown3
Partono ThomasAffiliation unknown3
Jarot Tri Bowo SantosoAffiliation unknown3
Heri YantoAffiliation unknown3
Kardoyo KardoyoAffiliation unknown3
Slamet SumartoAffiliation unknown2
Martitah MartitahAffiliation unknown2
Nurul Haeriyah RidwanAffiliation unknown2
Ahmad SehabuddinAffiliation unknown2
Rohmawati RohmawatiAffiliation unknown2
Januharto PartonoAffiliation unknown2
Joko WidodoAffiliation unknown2
Etty Puji LestariAffiliation unknown2
Eko HandoyoAffiliation unknown2
Amin PujiatiAffiliation unknown2
Rusdarti RusdartiAffiliation unknown2
Ketut SudarmaAffiliation unknown2
Moh Yasir AlimiAffiliation unknown2
Arip WijiantoAffiliation unknown2
Muhammad KhafidAffiliation unknown2
Carolina Lita PermatasariAffiliation unknown2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Etty SoesilowatiState University of Malang1
Etty Puji LestariIndonesia Open University1
Suwarto SuwartoAffiliation unknown1
Suryani Latifah MuwahhidAffiliation unknown1
Suryani Latifah MuwahhidSebelas Maret University1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Optimization Strategy of Competitive Advantage and Sustainable Corporate Performance</dc:title>
	<dc:creator xml:lang="en">Rachmadi, Moch Faizal </dc:creator>
	<dc:creator xml:lang="en">Prajanti, Sucihatiningsih Dian Wisika </dc:creator>
	<dc:creator xml:lang="en">Widiyanto, Widiyanto</dc:creator>
	<dc:subject xml:lang="en">Competitive Advantage, Sustainable Corporate Performance, Cooperatives, Digital Literacy</dc:subject>
	<dc:description xml:lang="en">Cooperatives are a sector that has an important role in the national economy. The existence of cooperatives must continue to be improved and preserved, one of which is the Dukuhseti Indonesian Farmer Producer Cooperative (KPPI). Therefore, a business strategy is needed with integrated, integrated and sustainable implementation of competitive advantage and sustainable corporate performance. This research aims to analyze the role of competitive advantage and sustainable corporate performance at KPPI Dukuhseti, analyze the roles and interactions of actors/stakeholders and develop strategic priorities. The research method used is mixed method with analysis using qualitative descriptive, Matrix of Alliance, Conflicts, Tactics, Objectives and Recommendations (MACTOR) and Analytic Network Process (ANP). The research results show that there is a large contribution/role of competitive advantage in corporate sustainable performance. The competitive advantage strategy used focuses on differentiation. Apart from that, in the MACTOR analysis there are 4 main actors, namely KPPI Dukuhseti, the Cooperatives and MSMEs Service, the Food Security Service and Academics. There are also 2 significant goals, namely increasing digital literacy and synergistic development of cooperatives. Meanwhile, ANP analysis shows that environmental criteria and then technology are the main priorities. Regarding alternative policies that are also a priority is increasing digital literacy.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-08-26</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28332</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i1.28332</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 1 (2024): June 2024; 9-23</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28332/5859</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
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