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The Strategy Development of Batik Business in Kampung Batik, Semarang City

Journal of Economic Education · Vol. 13 No. 2 (2025) · pp. 188–196

DOI
10.15294/jeec.v13i2.28416
ISSN
2301-7341
Published
2025-06-22
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

One of the leading business sectors in Central Java is the textile and garment industry, particularly batik, which is predominantly managed by SMEs (small and medium enterprises). Batik is an artistic cultural heritage of Indonesia, admired worldwide, and deserving of preservation and cultivation to its fullest potential. Semarang City is famous for Semarangan batik, which features motifs that distinctly represent various corners of the city. However, Semarangan Batik is not yet widely recognized by the general public. The purpose of this research is to analyze the business development strategies for batik in the Kampung Batik of Semarang City. The research method used is descriptive-qualitative. The variables in this study include internal factors such as human resources, raw materials, marketing, and management, as well as external factors such as competition, socioeconomic conditions, and government support. The subjects of this research are batik artisans in the Kampung Batik of Rejomulyo Village, East Semarang District. The data analysis techniques used are descriptive analysis and SWOT analysis. The research results show that the IE matrix of the batik business in Kampung Batik of Semarang City is in cell V, indicating that the business is in a stable condition. The development strategies that can be implemented include product differentiation, marketing, and human resources. The findings of this research are expected to provide appropriate strategies for the development of the batik business in the Kampung Batik of Semarang City.

Keywords

Collaboration network of the authors

40 authors · 146 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Institut Teknologi Sepuluh Nopember
  • Sebelas Maret University
  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Murwatiningsih MurwatiningsihAffiliation unknown6
Rusdarti RusdartiAffiliation unknown5
Kardoyo KardoyoAffiliation unknown5
Agus WahyudinAffiliation unknown3
Ade RustianaAffiliation unknown3
Ahmad SehabuddinAffiliation unknown3
Edy SuryantoSebelas Maret University3
Muhammad KhafidAffiliation unknown3
Titi PrihatinAffiliation unknown3
Widiyanto WidiyantoAffiliation unknown3
Rizqi Mustika WatiAffiliation unknown3
Fahrur RoziInstitut Teknologi Sepuluh Nopember3
Kusumantoro KusumantoroAffiliation unknown3
Dian Fithra PermanaAffiliation unknown2
Amin PujiatiAffiliation unknown2
Arief YuliantoState University of Semarang2
Noor HudallahAffiliation unknown2
Indri MurniawatyAffiliation unknown2
Heri YantoAffiliation unknown2
Maman RachmanAffiliation unknown2
Haryono HaryonoUniversitas Bhayangkara Surabaya2
Tri Joko RaharjoAffiliation unknown2
RusdartiAffiliation unknown2
Etty SoesilowatiAffiliation unknown2
Masfufati AzizahAffiliation unknown2
Sulhadi SulhadiAffiliation unknown2
Muhammad Nukha MurtadloAffiliation unknown2
WidiyantoAffiliation unknown2
Damas Gianlugi AlrizqiAffiliation unknown2
S MartonoAffiliation unknown2
KardoyoAffiliation unknown2
Agung KuswantoroAffiliation unknown2
Musyarrafah MusyarrafahAffiliation unknown1
Christiana LetheAffiliation unknown1
Angga WijayaAffiliation unknown1
Liza Dwi AnggraeniAffiliation unknown1
Syaefa Habsyah Nur MaulidaAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Strategy Development of Batik Business in Kampung Batik, Semarang City</dc:title>
	<dc:creator xml:lang="en">Baiti, Wakhidatun Nur </dc:creator>
	<dc:creator xml:lang="en">Widodo, Joko </dc:creator>
	<dc:creator xml:lang="en">Oktarina, Nina </dc:creator>
	<dc:subject xml:lang="en">Strategy, Development, SMEs, Batik, Industry                                          </dc:subject>
	<dc:description xml:lang="en">One of the leading business sectors in Central Java is the textile and garment industry, particularly batik, which is predominantly managed by SMEs (small and medium enterprises). Batik is an artistic cultural heritage of Indonesia, admired worldwide, and deserving of preservation and cultivation to its fullest potential. Semarang City is famous for Semarangan batik, which features motifs that distinctly represent various corners of the city. However, Semarangan Batik is not yet widely recognized by the general public. The purpose of this research is to analyze the business development strategies for batik in the Kampung Batik of Semarang City. The research method used is descriptive-qualitative. The variables in this study include internal factors such as human resources, raw materials, marketing, and management, as well as external factors such as competition, socioeconomic conditions, and government support. The subjects of this research are batik artisans in the Kampung Batik of Rejomulyo Village, East Semarang District. The data analysis techniques used are descriptive analysis and SWOT analysis. The research results show that the IE matrix of the batik business in Kampung Batik of Semarang City is in cell V, indicating that the business is in a stable condition. The development strategies that can be implemented include product differentiation, marketing, and human resources. The findings of this research are expected to provide appropriate strategies for the development of the batik business in the Kampung Batik of Semarang City.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-06-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/28416</dc:identifier>
	<dc:identifier>10.15294/jeec.v13i2.28416</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 13 No. 2 (2024): December 2024; 188-196</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v13i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/28416/4512</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
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