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Development Strategy Of The Creative Economy In The Culinary Subsector: The Case Of “Selera” Petis Crackers In Kendal Regency

Journal of Economic Education · Vol. 14 No. 2 (2025) · pp. 21–32

DOI
10.15294/jeec.v14i2.30860
ISSN
2301-7341
Published
2025-12-15
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study maps the strengths, weaknesses, opportunities and threats of development for the Kerupuk Petis Selera business in Kendal Regency, to assess and take the right strategy in overcoming existing obstacles. This type of research is qualitative using the SWOT method by distributing questionnaires, as well as direct interviews with business owners and supported by extracting data from key people related to indicators of strengths, weaknesses, opportunities and threats of marketing and processing petis crackers. The results or findings found are that SWOT analysis can help in mapping the research framework that identifies externally and internally which includes human resources, management systems, from marketing and product quality so that it can facilitate strategic decision making to improve business quality and long-term planning. Where the best strategy found is the ST strategy such as; 1). Make variations of other processed products made from the same base; 2). Innovation in packaging that is suitable for souvenirs; 3). Utilizing other technologies.

Keywords

Collaboration network of the authors

40 authors · 88 co-authorship links · 2 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • Universitas Media Nusantara Citra
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Agus WahyudinAffiliation unknown3
Joko WidodoAffiliation unknown3
RusdartiAffiliation unknown3
Teguh Hardi RaharjoAffiliation unknown2
SulhadiAffiliation unknown2
Sucihatiningsih Dian Wisika PrajantiState University of Semarang2
Muhammad KhafidAffiliation unknown2
Rusdarti RusdartiAffiliation unknown2
Arief YuliantoUniversitas Media Nusantara Citra2
Wijang SakitriAffiliation unknown2
KardoyoAffiliation unknown1
Sari UtamiAffiliation unknown1
Adila Dhiya HanifaAffiliation unknown1
Shavera Sofiana MaliaAffiliation unknown1
Uswatun HasanahAffiliation unknown1
Ilham RomadonaAffiliation unknown1
Linda Ika WahyuntariAffiliation unknown1
Eka Dian PuspitasariAffiliation unknown1
Lavinia Elisa BerlianaAffiliation unknown1
Ilma Ulfatul JanahAffiliation unknown1
Deky Aji SusenoAffiliation unknown1
Nadya Astin SaraswatiAffiliation unknown1
Ragil HaryantoAffiliation unknown1
Mada SophianingrumAffiliation unknown1
Mohamad ImronAffiliation unknown1
Prasetyo Ari BowoAffiliation unknown1
Reza Nadya Isabella PutriAffiliation unknown1
Idhi FitantoAffiliation unknown1
Fathur RokhmanState University of Semarang1
Suwito Eko PramonoAffiliation unknown1
Nina OktarinaAffiliation unknown1
Abdul MuklisAffiliation unknown1
Ngalimatul Ma’sumahAffiliation unknown1
Septi Diana SariAffiliation unknown1
Vina TaharaAffiliation unknown1
Devi Ratna NingsihAffiliation unknown1
Ika FitrianiAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jeec/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">Development Strategy Of The Creative Economy In The Culinary Subsector: The Case Of “Selera” Petis Crackers In Kendal Regency</dc:title>
	<dc:creator xml:lang="en">Haqi, Dita Nafaliya Dinul</dc:creator>
	<dc:creator xml:lang="en">Pujiati, Amin </dc:creator>
	<dc:creator xml:lang="en">Widiyanto</dc:creator>
	<dc:subject xml:lang="en">CREATIVE ECONOMY</dc:subject>
	<dc:subject xml:lang="en">MSME</dc:subject>
	<dc:subject xml:lang="en">MARKETING</dc:subject>
	<dc:subject xml:lang="en">SWOT ANALYSIS</dc:subject>
	<dc:description xml:lang="en">This study maps the strengths, weaknesses, opportunities and threats of development for the Kerupuk Petis Selera business in Kendal Regency, to assess and take the right strategy in overcoming existing obstacles. This type of research is qualitative using the SWOT method by distributing questionnaires, as well as direct interviews with business owners and supported by extracting data from key people related to indicators of strengths, weaknesses, opportunities and threats of marketing and processing petis crackers. The results or findings found are that SWOT analysis can help in mapping the research framework that identifies externally and internally which includes human resources, management systems, from marketing and product quality so that it can facilitate strategic decision making to improve business quality and long-term planning. Where the best strategy found is the ST strategy such as; 1). Make variations of other processed products made from the same base; 2). Innovation in packaging that is suitable for souvenirs; 3). Utilizing other technologies.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2025-12-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jeec/article/view/30860</dc:identifier>
	<dc:identifier>10.15294/jeec.v14i2.30860</dc:identifier>
	<dc:source xml:lang="en">Journal of Economic Education; Vol. 14 No. 2 (2025): December 2025; 21 - 32</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v14i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jeec/article/view/30860/7496</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2025 Journal of Economic Education</dc:rights>
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