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The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency

Journal of Economic Education · Vol. 10 No. 1 (2021) · pp. 21–27

DOI
10.15294/jeec.v9i2.41304
ISSN
2301-7341
Published
2021-06-07
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.

Collaboration network of the authors

40 authors · 68 co-authorship links · 5 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gadjah Mada
  • University of Ulsan
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Rusdarti RusdartiAffiliation unknown3
Muhammad Dzulfikar FauziUniversitas Gadjah Mada2
Reny Eka SariAffiliation unknown2
Chasandra PuspitasariUniversitas Gadjah Mada1
Kasliono KaslionoUniversitas Gadjah Mada1
Wahyu Sri MulyaniUniversitas Gadjah Mada1
Laksono KurnianggoroUniversity of Ulsan1
Joko HariyonoAffiliation unknown1
Agus HarjokoUniversitas Gadjah Mada1
Abdul KholikUniversitas Gadjah Mada1
Suprapto SupraptoUniversitas Gadjah Mada1
Yaqutina Marjani SantosaUniversitas Gadjah Mada1
Agfianto Eko PutraUniversitas Gadjah Mada1
Nur RokhmanUniversitas Gadjah Mada1
Riska Amalia PraptiwiUniversitas Gadjah Mada1
Aliyyah Nur AzhariUniversitas Gadjah Mada1
Cholis MahardhikaAffiliation unknown1
Aida Roihana ZuhroAffiliation unknown1
Amin YusufAffiliation unknown1
Yanuarius Seran FahikAffiliation unknown1
Tri SuminarAffiliation unknown1
Aninda Mawar IntanuariAffiliation unknown1
Siti NurnaningsihAffiliation unknown1
Laela AtikahAffiliation unknown1
Dian ArifianiAffiliation unknown1
Shella PrahastiAffiliation unknown1
Ayu ErawatiAffiliation unknown1
Elizah ElizahAffiliation unknown1
Nuratun ZakiyahAffiliation unknown1
Falilah FalilahAffiliation unknown1
S MartonoAffiliation unknown1
Ariesa PrihartantiAffiliation unknown1
Indah MerakatiAffiliation unknown1
Agus WahyudinAffiliation unknown1
Slamet FauzanAffiliation unknown1
Joko WidodoAffiliation unknown1
Ika Maratus SholekhahAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">The Effect of Digital Literacy and Entrepreneurship Education Towards Online Entrepreneurship Intention Through Online Business Learning and Creativity At Marketing Department in Batang Regency</dc:title>
	<dc:creator>Mugiono, Mugiono</dc:creator>
	<dc:creator>Dian Wisika Prajanti, Sucihatiningsih</dc:creator>
	<dc:creator>Wahyono, Wahyono</dc:creator>
	<dc:description xml:lang="en-US">The intention of online entrepreneurship is the desire of a person by making several efforts to find information and planning to achieve business goals in the internet network. Some of the factors that are thought to influence this phenomenon include digital literacy, entrepreneurship education, online business learning, and creativity. This study aims to analyze the effect of digital literacy, entrepreneurship education, online business learning, and creativity on online entrepreneurial intentions. In addition, this study is to analyze the effect of digital literacy and entrepreneurship education that can be mediated by online business learning and creativity on online entrepreneurial intentions of Marketing major in Batang regency. This research method was a quantitative approach. The population of this study were students majoring in Marketing in Batang with a total of 345 students. The sample taken in this study were 160 students as respondents by collecting data using a questionnaire. The data analysis method used was descriptive analysis, confirmatory analysis and structural equation modeling analysis. The results show that digital literacy and online business learning have a positive and significant effect on online entrepreneurship intentions. Meanwhile, entrepreneurship education and creativity have a negative and significant effect on online entrepreneurial intentions. However, entrepreneurship education has no effect on creativity. Online business learning variables and creativity mediate digital literacy towards online entrepreneurial intentions. While the creativity variable does not mediate entrepreneurship education on online entrepreneurship intentions. Based on the research results, Entrepreneurship Education has no influence on creativity. So the school needs to carry out entrepreneurial education activities that can increase the creativity of students.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2021-06-07</dc:date>
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	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/41304</dc:identifier>
	<dc:identifier>10.15294/jeec.v9i2.41304</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 10 No 1 (2021): June 2021; 21-27</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/41304/16990</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Journal of Economic Education</dc:rights>
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