The Effect Of Business Networks, Entrepreneurial Orientation, Market Orientation, Technology Through Competitive Advantage On Business Performance

Abstract

Business performance is the success of the business in achieving its goals, where success is obtained from creative entrepreneurs, follow technological developments, where their business situation is better than before and better than other businesses of the same degree, The objective of this study is to analyze Business Network, Entrepreneurship Orientation, Business Network, Technology towards business performance either directly or indirectly through competitive advantage towards business performance at the Kapok Processing Business Center in Pati Regency. The type of research used was quantitative causality research. The population in this study was a business at the Kapok Processing Center in Pati Regency with a sample of 117 business units. The data collection method used was a questionnaire, then, tested for its validity, reliability, and classical assumption test. The data analysis technique used was descriptive analysis, path analysis, and Sobel test. The results show that (1) there is a positive effect of business networks towards business performance (2) there is a positive effect of business networks towards business performance through competitive advantage (3) there is a positive effect of entrepreneurial orientation towards business performance (4) there is a positive effect of entrepreneurial orientation towards business performance. business performance through competitive advantage (5) there is a positive effect of the business network towards business performance (6) there is a positive effect of the business network towards business performance through competitive advantage (7) there is a positive effect of technology towards business performance (8) there is a positive effect of technology towards business performance through competitive advantage (9) there is a positive effect of competitive advantage towards business performance.