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A Strategy Development for Small Business of Batik Tegalan in Tegal

Journal of Economic Education · Vol. 11 No. 1 (2023) · pp. 159–167

DOI
10.15294/jeec.v11i1.68618
ISSN
2301-7341
Published
2023-05-12
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

The aim of this study is to find out a development strategy and amount of cost and benefit for small business of Batik Tegalan in Tegal. The population was the owners of Batik Tegalan small business in Tegal. The sample used was 30 batik businessmen in Tegal. The data were collected using questionnaire and interview. They were analyzed using Cost & Benefit and SWOT analysis. Results of the study show that, 1) based on the calculation results, the average value of BCR is 1.16 which means every small business of Batik Tegalan is worth running and the payback period of 30 Batik Tegalan small business is also worth running because the average value of investment return period is 0.64 year, 2) based on SWOT analysis, the alternative strategy that can be applied to develop the small business of Batik Tegalan in Tegal is SO strategy, a strategy of strength possesed to take advantages of the opportunity.

Collaboration network of the authors

40 authors · 77 co-authorship links · showing the 40 most connected

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  • State University of Semarang
  • Universitas Bhayangkara Surabaya
  • Institut Agama Islam Negeri Kendari
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Grace Natalia MarpaungAffiliation unknown2
Yozi Aulia RahmanAffiliation unknown2
Joko WidodoAffiliation unknown2
Eva BanowatiAffiliation unknown2
Thriwaty ArsalAffiliation unknown2
Agung Yudhi PramonoAffiliation unknown1
Gita Yuliantina ParameswariAffiliation unknown1
Assafrul Ali AdhimAffiliation unknown1
Rizki NafisaAffiliation unknown1
Tania WicaksanaAffiliation unknown1
Yustiko Arvan Gilang PangestuAffiliation unknown1
Makbuludin MakbuludinAffiliation unknown1
Maman RachmanAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Musino MusinoAffiliation unknown1
Nadhirin NadhirinAffiliation unknown1
Cahyo Budi UtomoAffiliation unknown1
Tri Joko RaharjoAffiliation unknown1
Rinda Herdiyani RindaAffiliation unknown1
Anisah AnisahAffiliation unknown1
Lely Kusumaning AyuAffiliation unknown1
Novita RahmawatiAffiliation unknown1
Febrianti WahyuningrumAffiliation unknown1
Yuan Daniel TegarAffiliation unknown1
Rizka YulianiAffiliation unknown1
Bambang PriyonoState University of Semarang1
Tjetjep Rohendi RohidiAffiliation unknown1
Haryono HaryonoUniversitas Bhayangkara Surabaya1
Rusdarti RusdartiAffiliation unknown1
Hidayatun HidayatunAffiliation unknown1
Fitri NurhayatiAffiliation unknown1
Eko PrasetyoAffiliation unknown1
Aryan Eka Prastya NugrahaAffiliation unknown1
Baiq Diyah RumingsihAffiliation unknown1
P. Eko PrasetyoAffiliation unknown1
Noffik ErmawatiAffiliation unknown1
Nurlaela NurlaelaInstitut Agama Islam Negeri Kendari1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/sju/index.php/jeec/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">A Strategy Development for Small Business of Batik Tegalan in Tegal</dc:title>
	<dc:creator>Agusti, Bahtiar</dc:creator>
	<dc:creator>Soesilowati, Etty</dc:creator>
	<dc:creator>Khafid, Mohammad</dc:creator>
	<dc:description xml:lang="en-US">The aim of this study is to find out a development strategy and amount of cost and benefit for small business of Batik Tegalan in Tegal. The population was the owners of Batik Tegalan small business&amp;nbsp; in Tegal. The sample used was 30 batik businessmen in Tegal. The data were collected using questionnaire and interview. They were analyzed using Cost &amp;amp; Benefit and SWOT analysis. Results of the study show that, 1) based on the calculation results, the average value of BCR is 1.16 which means every small business of Batik Tegalan is worth running and the payback period of 30 Batik Tegalan small business is also worth running because the average value of investment return period is 0.64 year, 2) based on SWOT analysis, the alternative strategy that can be applied to develop the small business of Batik Tegalan in Tegal is SO strategy, a strategy of&amp;nbsp; strength possesed to take advantages of the opportunity.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2023-05-12</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/sju/jeec/article/view/68618</dc:identifier>
	<dc:identifier>10.15294/jeec.v11i1.68618</dc:identifier>
	<dc:source xml:lang="en-US">Journal of Economic Education; Vol 11 No 1 (2022): June 2022; 159-167</dc:source>
	<dc:source>2301-7341</dc:source>
	<dc:source>10.15294/jeec.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/sju/jeec/article/view/68618/24246</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Journal of Economic Education</dc:rights>
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