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Fear of Missing Out on Impulsive Purchasing Decisions on Digital Platforms among Management Students at Halu Oleo University

Fear of Missing Out Terhadap Keputusan Pembelian Impulsif di Platform Digital pada Mahasiswa Jurusan Manajemen Universitas Halu Oleo

Jurnal Sublimapsi · Vol. 7 No. 3 (2026) · pp. 273–280

DOI
10.36709/sublimapsi.v7i3.344
ISSN
2716-1854, 2720-930X
Published
2026-09-29
Publisher
Jurusan Psikologi FKIP Universitas Halu Oleo
Language
ind

Abstract

English

This study aims to determine the role of Fear of Missing Out (FoMO) in impulsive purchasing decisions on digital platforms among Management Department students at Halu Oleo University. The phenomenon of increasing impulsive buying among students is indicated to be influenced not only by economic factors, but also psychological aspects such as FoMO, which is the feeling of anxiety due to fear of being left behind from social trends or experiences that are considered important. This study employs a quantitative approach with an ex-post facto design. The research population consists of 190 Management Department students from the 2023 cohort, with a sample of 107 respondents selected through purposive sampling. Data was collected using psychological scales measuring FoMO and impulsive purchasing decisions. The results of the study indicate that FoMO has a significant effect on impulsive purchasing decisions with an R² value of 0.52, which means FoMO contributes 52% to students' impulsive purchasing behaviour. These findings confirm that social pressure and exposure to digital media increase emotional impulses in spontaneous purchasing decisions.

Indonesian

Penelitian ini bertujuan untuk mengetahui peran Fear of Missing Out (FoMO) terhadap keputusan pembelian impulsif di platform digital pada mahasiswa Jurusan Manajemen Universitas Halu Oleo. Fenomena meningkatnya pembelian impulsif di kalangan pelajar ditunjukkan tidak hanya dipengaruhi oleh faktor ekonomi, tetapi juga aspek psikologis berupa FoMO, yaitu perasaan cemas karena takut tertinggal dari tren sosial atau pengalaman yang dianggap penting. Penelitian ini menggunakan pendekatan kuantitatif dengan desain ex-post facto. Populasi penelitian adalah mahasiswa Jurusan Manajemen angkatan 2023 sebanyak 219 orang, dengan sampel 107 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan skala psikologis FoMO dan keputusan pembelian impulsif. Hasil penelitian menunjukkan bahwa FoMO berperan signifikan terhadap keputusan pembelian impulsif dengan nilai R² sebesar 0,52, yang berarti FoMO memberikan kontribusi sebesar 52% terhadap perilaku pembelian impulsif siswa. Temuan ini menegaskan bahwa tekanan sosial dan paparan media digital meningkatkan dorongan emosional dalam pengambilan keputusan pembelian secara spontan.

Keywords

Collaboration network of the authors

40 authors · 102 co-authorship links · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Halu Oleo
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Waode SuarniAffiliation unknown8
Aspin AspinAffiliation unknown5
Nani Restati SiregarAffiliation unknown5
Yuliastri Ambar PambudhiUniversitas Halu Oleo4
Eva HerikUniversitas Halu Oleo4
Muhammad AbasAffiliation unknown4
Linda FajriahAffiliation unknown3
Astri YunitaAffiliation unknown3
Jamiludin JamiludinUniversitas Halu Oleo2
Salim -Affiliation unknown2
Akifah AkifahUniversitas Halu Oleo2
Maolana mohammad SahAffiliation unknown2
Azahra Rezhya Arta Mevia RazakAffiliation unknown1
Latief SahidinUniversitas Halu Oleo1
Rajes AdityaAffiliation unknown1
Syahril UgusandiAffiliation unknown1
Achmad Agin RasyidiAffiliation unknown1
Muhammad Al Isra SjarifuddinAffiliation unknown1
Mustika SariUniversitas Halu Oleo1
Rahma DamayantiAffiliation unknown1
Kasmin KasminAffiliation unknown1
Nani Restati SiregarAffiliation unknown1
Jefri Effendy HakimAffiliation unknown1
Aris BadaraUniversitas Halu Oleo1
Shinta AdelyaAffiliation unknown1
Rahmat Jaya RamadhanAffiliation unknown1
Latif SahidinAffiliation unknown1
Muhamad AbasUniversitas Halu Oleo1
Sitti Fadilah AmaliaAffiliation unknown1
Egidya Chikita Defira YanaAffiliation unknown1
Putri Vebrini LamuantaAffiliation unknown1
Suryanti YantiAffiliation unknown1
Wahiudin PasioriAffiliation unknown1
Muhammad Isnan BuraeraAffiliation unknown1
Dwi Gita SafitriAffiliation unknown1
Hartati BaharUniversitas Halu Oleo1
Inne PusvitasariAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://sublimapsipsikologi.uho.ac.id/index.php/journal/oai, first harvested 6 Nov 2026, last seen 6 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Fear of Missing Out on Impulsive Purchasing Decisions on Digital Platforms among Management Students at Halu Oleo University</dc:title>
	<dc:title xml:lang="id-ID">Fear of Missing Out Terhadap Keputusan Pembelian Impulsif di Platform Digital pada Mahasiswa Jurusan Manajemen Universitas Halu Oleo</dc:title>
	<dc:creator>Zeindah Fahda Aulia</dc:creator>
	<dc:creator>Citra Marhan</dc:creator>
	<dc:creator>La Ode Surazal Qalbi</dc:creator>
	<dc:subject xml:lang="id-ID">pembelian impulsif</dc:subject>
	<dc:subject xml:lang="id-ID">mahasiswa</dc:subject>
	<dc:subject xml:lang="id-ID">platform digital</dc:subject>
	<dc:subject xml:lang="id-ID">perilaku konsumen</dc:subject>
	<dc:subject xml:lang="id-ID">fear of missing out</dc:subject>
	<dc:subject xml:lang="en-US">fear of missing out</dc:subject>
	<dc:subject xml:lang="en-US">impulsive purchasing</dc:subject>
	<dc:subject xml:lang="en-US">consumer behavior</dc:subject>
	<dc:subject xml:lang="en-US">students</dc:subject>
	<dc:subject xml:lang="en-US">digital platform</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine the role of Fear of Missing Out (FoMO) in impulsive purchasing decisions on digital platforms among Management Department students at Halu Oleo University. The phenomenon of increasing impulsive buying among students is indicated to be influenced not only by economic factors, but also psychological aspects such as FoMO, which is the feeling of anxiety due to fear of being left behind from social trends or experiences that are considered important. This study employs a quantitative approach with an ex-post facto design. The research population consists of 190 Management Department students from the 2023 cohort, with a sample of 107 respondents selected through purposive sampling. Data was collected using psychological scales measuring FoMO and impulsive purchasing decisions. The results of the study indicate that FoMO has a significant effect on impulsive purchasing decisions with an R² value of 0.52, which means FoMO contributes 52% to students' impulsive purchasing behaviour. These findings confirm that social pressure and exposure to digital media increase emotional impulses in spontaneous purchasing decisions.</dc:description>
	<dc:description xml:lang="id-ID">Penelitian ini bertujuan untuk mengetahui peran Fear of Missing Out (FoMO) terhadap keputusan pembelian impulsif di platform digital pada mahasiswa Jurusan Manajemen Universitas Halu Oleo. Fenomena meningkatnya pembelian impulsif di kalangan pelajar ditunjukkan tidak hanya dipengaruhi oleh faktor ekonomi, tetapi juga aspek psikologis berupa FoMO, yaitu perasaan cemas karena takut tertinggal dari tren sosial atau pengalaman yang dianggap penting. Penelitian ini menggunakan pendekatan kuantitatif dengan desain ex-post facto. Populasi penelitian adalah mahasiswa Jurusan Manajemen angkatan 2023 sebanyak 219 orang, dengan sampel 107 responden yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan skala psikologis FoMO dan keputusan pembelian impulsif. Hasil penelitian menunjukkan bahwa FoMO berperan signifikan terhadap keputusan pembelian impulsif dengan nilai R² sebesar 0,52, yang berarti FoMO memberikan kontribusi sebesar 52% terhadap perilaku pembelian impulsif siswa. Temuan ini menegaskan bahwa tekanan sosial dan paparan media digital meningkatkan dorongan emosional dalam pengambilan keputusan pembelian secara spontan.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Psikologi FKIP Universitas Halu Oleo</dc:publisher>
	<dc:date>2026-09-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://sublimapsipsikologi.uho.ac.id/index.php/journal/article/view/344</dc:identifier>
	<dc:identifier>10.36709/sublimapsi.v7i3.344</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Sublimapsi; Vol. 7 No. 3 (2026): Sublimapsi September 2026 Edition; 273-280</dc:source>
	<dc:source>2716-1854</dc:source>
	<dc:source>2720-930X</dc:source>
	<dc:source>10.36709/sublimapsi.v7i3</dc:source>
	<dc:language>ind</dc:language>
	<dc:relation>https://sublimapsipsikologi.uho.ac.id/index.php/journal/article/view/344/99</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Jurnal Sublimapsi</dc:rights>
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