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The Influence of Sponsorship on Marketing Development Fun Run in Central Java

Journal of Physical Education Health and Sport · Vol. 11 No. 2 (2024) · pp. 65–70

DOI
10.15294/jpehs.v11i2.17687
ISSN
2354-7901, 2354-8231
Published
2024-12-23
Publisher
Universitas Negeri Semarang
Language
eng

Abstract

This study aims to analyze the influence of sponsorship on the marketing and development of fun run sports in Central Java. Fun run as a type of recreational sport is increasingly in demand by various groups of people. The involvement of sponsors in this activity plays an important role in increasing the attraction, participation, and success of the event. Sponsorship makes a significant contribution through financial support, provision of facilities, and promotion. This study uses a quantitative approach with a survey of participants and organizers and sponsors involved in fun run events specifically in the Central Java region. The results of the analysis show that sponsorship has a positive impact on increasing brand awareness, increasing the number of participants participating in the Fun Run, and can ensure the sustainability of the event effectively. Thus, the sustainability of the relationship between organizers and sponsors is a key factor in supporting the marketing and development of fun runs in Central Java.

Keywords

Collaboration network of the authors

40 authors · 122 co-authorship links · 3 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • State University of Semarang
  • State University of Malang
  • Indonesia Open University
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Ipang SetiawanAffiliation unknown5
Dwi Gansar Santi WijayantiAffiliation unknown4
Agus WahyudinAffiliation unknown4
R Benny RiyantoAffiliation unknown3
Talitha WidiatningrumAffiliation unknown3
Widiyanto WidiyantoAffiliation unknown3
Shanty OktaviliaAffiliation unknown3
Moch Fahmi AbdulazizAffiliation unknown3
Fauzul AdzimAffiliation unknown3
Arief YuliantoState University of Semarang3
Muhammad KhafidAffiliation unknown3
Joko WidodoAffiliation unknown2
Harry PramonoAffiliation unknown2
Wahyu Ragil KurniawanAffiliation unknown2
Hermawan Pamot RaharjoAffiliation unknown2
Cahyo YuwonoAffiliation unknown2
Etty Puji LestariAffiliation unknown2
Eko HandoyoAffiliation unknown2
RusdartiAffiliation unknown2
Kardoyo KardoyoAffiliation unknown2
Rusdarti RusdartiAffiliation unknown2
Moh Yasir AlimiAffiliation unknown2
Andryan SetyadharmaAffiliation unknown2
Cahyo Budi UtomoAffiliation unknown2
Heri YantoAffiliation unknown2
Etty SoesilowatiAffiliation unknown2
Subiyanto SubiyantoState University of Semarang1
Nur Azis SalimState University of Semarang1
Setya Budi Arif PrabowoState University of Semarang1
Deyndrawan SutrisnoState University of Semarang1
Andika AnantyoState University of Semarang1
Dewi AnggrianiState University of Semarang1
Etty SoesilowatiState University of Malang1
Etty Puji LestariIndonesia Open University1
Nana Kariada Tri MartutiState University of Semarang1
Edi KurniawanAffiliation unknown1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.unnes.ac.id/journals/jpehs/oai, first harvested 6 Nov 2026, last seen 8 Nov 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en">The Influence of Sponsorship on Marketing Development Fun Run in Central Java</dc:title>
	<dc:creator xml:lang="en">Agus Pujianto</dc:creator>
	<dc:creator xml:lang="en">Edi Purwanto </dc:creator>
	<dc:creator xml:lang="en">Amin Pujiati</dc:creator>
	<dc:creator xml:lang="en">Sucihatiningsih Dian Wisika Prajanti</dc:creator>
	<dc:subject xml:lang="en">Sponsorship; Brand awareness; Fun run; Participation community; and the sustainability of the event</dc:subject>
	<dc:description xml:lang="en">This study aims to analyze the influence of sponsorship on the marketing and development of fun run sports in Central Java. Fun run as a type of recreational sport is increasingly in demand by various groups of people. The involvement of sponsors in this activity plays an important role in increasing the attraction, participation, and success of the event. Sponsorship makes a significant contribution through financial support, provision of facilities, and promotion. This study uses a quantitative approach with a survey of participants and organizers and sponsors involved in fun run events specifically in the Central Java region. The results of the analysis show that sponsorship has a positive impact on increasing brand awareness, increasing the number of participants participating in the Fun Run, and can ensure the sustainability of the event effectively. Thus, the sustainability of the relationship between organizers and sponsors is a key factor in supporting the marketing and development of fun runs in Central Java.</dc:description>
	<dc:publisher xml:lang="en">Universitas Negeri Semarang</dc:publisher>
	<dc:date>2024-12-23</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.unnes.ac.id/journals/jpehs/article/view/17687</dc:identifier>
	<dc:identifier>10.15294/jpehs.v11i2.17687</dc:identifier>
	<dc:source xml:lang="en">Journal of Physical Education Health and Sport; Vol. 11 No. 2 (2024); 65-70</dc:source>
	<dc:source>2354-7901</dc:source>
	<dc:source>2354-8231</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.unnes.ac.id/journals/jpehs/article/view/17687/2325</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2024 Journal of Physical Education Health and Sport</dc:rights>
</oai_dc:dc>